Weitere Bücher, die Sie mögen werden

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  The Year in Tech 2025 - The...

  Harvard Business Review

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  A year of HBR's essential thinking on tech—all in one place. 
   
   
   
  Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? 
   
   
   
  The Year in Tech 2025: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. 
   
   
   
  Business is changing. Will you adapt or be left behind? 
   
   
   
  Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

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  Progressive Web Apps - Building...

  Steve Abrams

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  "Progressive Web Apps: Building Fast, Reliable, and Engaging Web Experiences" is a comprehensive guide that dives into the world of Progressive Web Apps (PWAs), offering developers and businesses a roadmap to creating cutting-edge web applications that deliver exceptional user experiences. 
  In this book, readers will embark on a journey to understand the core principles of PWAs and learn how to leverage them to build fast, reliable, and engaging web experiences. From the fundamentals of PWA architecture to advanced techniques for optimizing performance and accessibility, this book covers everything developers need to know to create PWAs that rival the functionality and performance of native applications. 
  Readers will explore topics such as service workers, caching strategies, responsive design, and offline functionality, gaining practical insights and best practices for building PWAs that work seamlessly across devices and network conditions. With step-by-step tutorials, real-world examples, and hands-on exercises, readers will master the skills needed to design, develop, and deploy PWAs that delight users and drive business results. 
  "Progressive Web Apps: Building Fast, Reliable, and Engaging Web Experiences" is your ultimate guide to creating next-generation web applications that redefine the digital experience. Dive in and discover how PWAs can revolutionize the way you build and interact with the web. 
   

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  Gathering - Women of Colour on...

  Durre Shahwar, Nasia Sarwar-Skuse

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  Gathering brings together essays by women of colour across the UK writing about their relationships with nature, in a genre long-dominated by male, white, middle-class writers. In redressing this imbalance, this moving collection considers climate justice, neurodiversity, mental health, academia, inherited histories, colonialism, whiteness, music, hiking and so much more.
  These personal, creative, and fierce essays will broaden both conversations and horizons about our living world, encouraging readers to consider their own experience with nature and their place within it.

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  Social Media Marketing -...

  David Finstein

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  Social media marketing has become an essential component of any modern business strategy, providing an invaluable platform for engaging with customers, building brand awareness, and driving growth. With billions of active users across various platforms, businesses can tap into an enormous pool of potential customers, making social media a powerful tool for reaching targeted audiences and building lasting relationships. 
    
  At its core, social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others to create and share content that promotes a brand, product, or service. This content can range from posts and images to videos, stories, and ads—all aimed at fostering engagement, driving traffic, and ultimately achieving business goals. Social media offers the unique advantage of real-time interaction, allowing businesses to directly communicate with their audience, receive immediate feedback, and respond to inquiries or concerns quickly. 
    
  One of the key strengths of social media marketing is its ability to target specific demographics. Through advanced targeting tools, businesses can reach potential customers based on factors such as location, interests, age, and behaviors. This ensures that marketing efforts are focused on the most relevant audience, increasing the likelihood of conversions and maximizing return on investment.

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  Go Figure! - The astonishing...

  Lisa Falco

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  The story about a body in continuous transformation. This book unravels the mystery surrounding women's biology and explains what is happening underneath the surface. We all know that the female body changes cyclically every month during the reproductive years, and that it completely transforms during puberty, pregnancy and menopause. However, most of us ignore the fascinating details. What triggers those changes and what are the sometimes unexpected consequences? The facts are as mind-blowing as entertaining. Based on the latest research, all information is presented in an easy to read manner with plenty of anecdotes; from historical prejudices to personal experiences, with some evolutionary ideas in between.

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  The Ethics of Artificial...

  Craig Dames

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  Artificial Intelligence (AI) is a transformative technology that has evolved from theoretical concepts into practical applications in various sectors. At its core, AI refers to the simulation of human intelligence in machines, enabling them to perform tasks such as learning, reasoning, and problem-solving. These machines are programmed to analyze data, recognize patterns, and make decisions with little or no human intervention. While AI is often associated with futuristic visions of robots and autonomous systems, it is already an integral part of our daily lives, from voice assistants like Siri to recommendation algorithms used by platforms like Netflix and Amazon. 
  The history of AI dates back to ancient times, with early concepts of artificial beings found in mythology and philosophical musings. However, the field of AI as we know it began to take shape in the mid-20th century, with the work of pioneers such as Alan Turing, who proposed the idea of a machine that could simulate any human intelligence. In 1956, the term "Artificial Intelligence" was coined at the Dartmouth Conference, marking the formal beginning of AI research. Since then, AI has gone through cycles of optimism, disappointment, and resurgence, fueled by advances in computer science, mathematics, and data availability. 
  Today, AI is classified into different categories, with two primary types being narrow AI and general AI. Narrow AI refers to systems designed to handle specific tasks, such as facial recognition, language translation, or playing chess. These systems excel in their designated tasks but are limited in their ability to perform functions outside of their programming. In contrast, general AI, still a theoretical concept, refers to machines that possess the capability to understand and reason across a wide range of tasks, much like humans. While narrow AI is already commonplace, general AI remains a subject of intense research and debate within the scientific community.

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