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  Game Theory - Applications to...

  Daniel Shore

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  Here are some fundamental concepts and terms in game theory and economics: 
    
  Game Theory: A branch of mathematics and economics that studies how people make decisions in strategic situations, where the outcome of one person's decision depends on the decisions of others. 
    
  Players: Individuals, groups, or entities making decisions in a game. Each player typically has a set of possible actions they can take. 
    
  Strategy: A plan of action for a player that specifies what they will do in each possible situation or contingency in the game. 
    
  Payoff: The outcome or result that a player receives as a consequence of their actions and the actions of others in the game. Payoffs are often represented in terms of utility, profits, or some other measurable outcome. 
    
  Nash Equilibrium: A concept in game theory where no player has an incentive to unilaterally change their strategy, given the strategies chosen by the other players. In other words, each player's strategy is optimal given the strategies chosen by the other players.

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  From Data-Driven to People-Based...

  Marco Hassler

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  With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids 
  As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.Succeeding in marketing in a cookieless world: From data-driven to people-based marketingFirst-party data strategy: Creating a future-proof approach for acquiring consent and first-party dataUser profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protectionOrchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures 
  In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.

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  Distributed Programming for...

  Saimon Carrie

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  "Data Security and Privacy for Beginners: Essential Strategies and Practices for Safeguarding Your Digital Assets" is a comprehensive guide designed to help individuals navigate the complex landscape of data security and privacy in the digital age. In today's interconnected world, protecting personal and sensitive information has become more critical than ever before. This book provides clear explanations of fundamental concepts, practical tips, and actionable strategies to empower readers to safeguard their data and preserve their privacy online. 
  From understanding the basics of data security and privacy principles to implementing robust security measures, this book covers everything beginners need to know to protect themselves and their digital assets. Readers will learn about encryption techniques, access controls, secure communication protocols, and best practices for securing devices and networks. The book also addresses common threats and risks, such as malware, phishing, and identity theft, and provides guidance on how to mitigate these risks effectively. 
  With "Data Security and Privacy for Beginners," you'll gain the knowledge and skills needed to safeguard your data and protect your privacy in today's digital landscape. 
   

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  Time well spent: mastering...

  Henry J. Howes

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  Time Well Spent: Mastering Productivity Without Losing Balance 
  In a world where demands and distractions compete for every minute of our attention, achieving a balance between productivity and personal well-being has never been more crucial. "Time Well Spent" delves into the art and science of managing time effectively while maintaining harmony in all aspects of life. 
  This topic emphasizes:Mastering Prioritization: Identifying and focusing on what truly matters to maximize impact without feeling overwhelmed.Adopting Efficient Strategies: Implementing proven techniques like time blocking, the Pomodoro method, and task delegation to work smarter, not harder.Setting Boundaries: Learning to say no to distractions, establishing clear limits, and creating time for rest and rejuvenation.Embracing Balance: Recognizing the importance of leisure, relationships, and self-care as integral components of sustainable productivity.Leveraging Technology Wisely: Using tools to streamline tasks without letting them control your life. 
  By mastering productivity with mindfulness and balance, you can achieve your goals while enjoying a life filled with purpose and peace. This approach reminds us that time is a finite resource, and how we use it defines the quality of our lives.

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  Make Your Home a Nature Reserve

  Donna Mullen

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  Bees, butterflies, bats, badgers …
  These beautiful and fascinating creatures need a little help from us, as their natural habitats are under pressure.
  It's time to invite nature into your home – whether it's a window box, a suburban garden or a farm. Learn how to build a pond, make places for bats to roost and spaces for hedgehogs to ramble. Discover the amazing secret lives of Ireland's wildlife, from tiny bugs to large mammals.
  Do try this at home!

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  From Hurting to Healing -...

  Simon Craig

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  In the current healthcare crisis, is it possible to rethink the way we do things? 
  Australian healthcare systems are stretched and cracking. There are never-ending reports of unacceptable delays, a lack of resources, poor culture, and skyrocketing burnout rates. The problems are overwhelming and appear insurmountable. 
  From Hurting to Healing takes you inside the often-closed doors of hospitals, healthcare, and medical culture into an environment where practices that have worked brilliantly in the past are now breaking down. 
  Dr Simon Craig, an experienced medical leader, offers insights, initiatives, and inspiration to try and repair the damaged and damaging healthcare systems that currently operate. This moving study reveals that our crumbling healthcare institutions are failing in what should be at the heart of the system: caring for each other. 
  Dr Craig outlines his vision of a new way; A kinder and more humanistic approach that can help transform the devastation that exists in health today. 
  From Hurting to Healing reveals the extent of the distress, imagines an alternative future, and delivers to healthcare leaders a guidebook to begin recreating a part of society that is vital to us all.

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