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  Digital Marketing: 7 Easy Steps...

  Santino Spencer

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  How do you come up with the right digital marketing strategy for your business? 
    
  How to go about creating the right kind of content with digital storytelling? 
    
  How does a business go from being virtually unknown into a household name? 
    
  Digital Marketing is the guide you need! We will teach you how to establish your digital marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful digital marketing. 
    
  YOU’LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven’t already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you’re getting the most bang for your buck.And much more!  
    
  To help you on this journey of achieving the goal of becoming a digital marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to be a successful strategic marketing plan. Let’s get started!

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  The Day One Executive - A...

  April Armstrong

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  How can ambitious professionals stand out as future executives?In The Day One Executive, strategic leadership advisor April Armstrong explains how long-term success requires getting results, building mutually beneficial relationships, and cultivating reserves of resilience. It empowers you to hit the ground running in all three of these areas starting on Day One.Early in her career, Armstrong discovered a huge gap between what is taught in school and what it takes to be a successful executive. This book aims to close that gap through insight, research, and stories from more than a dozen top executives who share secrets from the C-suite to help you know:1. Why it pays to move up early;2. How to spot—and seize—a potential “catapult moment,” which can rapidly accelerate your career; and3. Why you must go beyond the job description to custom create your role starting on Day One.Choosing to be an executive is a very specific form of leadership: the stakes, standards, and levels of success are higher. The Day One Executive shares the distinguishing attitudes and behaviors to get noticed and, once recognized, start enjoying better choices, increased financial autonomy and freedom, and greater influence and impact in your career.

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  Trafficking Data - How China is...

  Aynne Kokas

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  From TikTok and Fortnite to Grindr and Facebook, Aynne Kokas delivers an urgent look into the technology firms that gather our data, and how the Chinese government is capitalizing on this data flow for political gain. 
   
   
   
  In Trafficking Data, Aynne Kokas looks at how technology firms in the two largest economies in the world, the United States and China, have exploited government policy (and the lack thereof) to gather information on citizens, putting US national security at risk. Kokas argues that US government leadership failures, Silicon Valley's disruption fetish, and Wall Street's addiction to growth have fueled China's technological goldrush. In turn, American complacency yields an unprecedented opportunity for Chinese firms to gather data in the United States and quietly send it back to China, and by extension, to the Chinese government. Drawing on years of fieldwork in the US and China and a large trove of corporate and policy documents, Trafficking Data explains how China is fast becoming the global leader in internet governance and policy, and thus of the data that defines our public and private lives.

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  Quantum Physics Made Simple -...

  Maynard Marrow

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  Quantum physics sounds brilliant—until someone actually tries to explain it. 
  Suddenly you’re drowning in equations, paradoxes, or New Age promises. You’re told particles can be in two places at once… that time isn’t real… that light behaves like a wave and a particle… but no one seems to explain how or why in a way that actually makes sense. 
  So you nod, smile, and move on—still confused. 
  This audiobook fixes that. 
  You’ll understand what superposition really is. What tunneling actually means. How Einstein proved light could knock out electrons. Why your thoughts might influence physical matter. And how quantum theory is powering the next generation of computers and technologies. 
  Here’s what you’ll take away:Why Max Planck’s idea shattered physics—and created an entirely new oneWhat the birth of the universe has to do with particle uncertaintyHow particles tunnel through walls (yes, seriously)Why black body radiation melted 19th-century science—and changed everythingWhat light really is, and why it behaves so weirdlyHow Einstein explained the photoelectric effect—and kicked off the tech ageWhy quantum physics and the Law of Attraction might have more in common than you thinkHow time works in quantum theory (hint: not how you expect)Why one particle can be in two places at once—and what that means for your computerWhat quantum computing is, and how it’s already rewriting the rules 
  If you’ve ever wished someone would finally explain quantum physics like a real person would, here it is.Start listening and see just how simple this “impossible” science can be.

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  The Urban Experience - Exploring...

  Lyric Vale

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  Urban life is a dynamic tapestry woven from the threads of culture, innovation, and diversity. Cities, as epicenters of human activity, have always held a magnetic allure, drawing people in with the promise of opportunity, connectivity, and growth. From the ancient cities of Mesopotamia to the sprawling metropolises of today, urban centers have evolved into places where human ambition and creativity flourish. Understanding the essence of urban life requires a deep dive into the social, cultural, and economic forces that shape these vibrant hubs of civilization. 
  At their core, cities are defined by their density and diversity. They bring together individuals from all walks of life, creating a melting pot of cultures, languages, and traditions. This diversity fosters a unique cultural ecosystem where ideas intersect, and innovation thrives. The exchange of knowledge, whether through bustling markets, collaborative workplaces, or artistic endeavors, is one of the defining characteristics of urban living. Cities are not just physical spaces; they are living entities that embody the collective energy of their inhabitants. 
  Urban life is also deeply intertwined with the physical structure of the city. Streets, buildings, and public spaces are more than mere infrastructure—they serve as stages for human interaction and expression. Urban planning and architecture play crucial roles in shaping the experience of city life, influencing everything from how people move and interact to how they feel within their environment. Well-designed urban spaces can foster community, encourage sustainability, and enhance the overall quality of life for city dwellers.

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  Invasive Species - A Very Short...

  Dustin J. Welbourne, Julie Lockwood

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  Today there is no place on Earth that does not harbor invasive exotic species. Invasive plants and animals can be found on every continent, including Antarctica, and within all waterbodies, including all oceans. In our increasingly connected world, with speedy commercial and recreational travel and the global movement of biological matter for food, invasive species are showing up at such a fast rate that there is no way to accurately count how many currently exist or how many are likely to emerge in the coming decades. Monitoring these species and controlling their spread is essential, as we increasingly understand the negative impacts they pose: their threat to our health; the toll they take on our commercial production; and the threat they pose to native ecosystems. 
   
   
   
  This Very Short Introduction provides a clear definition of an invasive species, and considers the myriad ways they are moved around the globe, and the ecological, social, and economic impacts they often impose. Exploring the way Earth's biodiversity is being affected by global change, Julie Lockwood also discusses policy and management approaches to combating the ill-effects of invasive species, and how invasive species fit within the broader context of environmental change.

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