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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.   Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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  Terrestrial Trespassers Narrated...

  Philip Kinsella

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  ‘If you’ve read anything about the alien abduction enigma, then you will surely have heard the term ‘the greys’ which, of course, refers to the small grey humanoids involved in such experiences. In this book, investigator and experiencer Philip Kinsella draws on his extensive experience to pose the crucial questions about this phenomenon. The author also looks at the similarities with other high-strangeness experiences with a wide variety of otherworldly beings around the globe. If you have any interest in these subjects, then this could well be the book for you.’  Philip Mantle, British Ufologist, researcher, and author.  
  ‘Philip Kinsella’s Terrestrial Trespassers is an up-to-date, intelligent and broad-ranging survey of the alien abduction phenomenon, which explores many related paranormal phenomena as an integral part of the author’s thesis. Illustrations (many by Ronald Kinsella), archive photos, graphs and maps relevant to the narrative text enhance the reader’s experience by bringing the story alive. Highly recommended for both those new to this study and those more familiar with the literary canon on the subject.’  Steve Aspin, author of Out of Time: The Intergenerational Abduction Program Explored (2022) 
  ‘Excellent writing and ideas.  Philip explores numerous aspects of this strange phenomenon and includes a spiritual discussion.  One idea is that the Greys may be clones or artificially fabricated and may have eradicated the elements of their ‘spirit,’ which humans possess.  They may see using us as a method to escape such a robotic existence.’  Dr Irena McCammon Scott, author of "UFOs Today: 70 Years of Lies, Misinformation, and Government Cover-up."  

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  My Beloved Brontosaurus - On the...

  Riley Black

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  A Hudson Booksellers Staff Pick for the Best Books of 2013One of Publishers Weekly's Top Ten Spring Science BooksA Bookshop Santa Cruz Staff PickDinosaurs, with their awe-inspiring size, terrifying claws and teeth, and otherworldly abilities, occupy a sacred place in our childhoods. They loom over museum halls, thunder through movies, and are a fundamental part of our collective imagination. In My Beloved Brontosaurus, the dinosaur fanatic Brian Switek enriches the childlike sense of wonder these amazing creatures instill in us. Investigating the latest discoveries in paleontology, he breathes new life into old bones.Switek reunites us with these mysterious creatures as he visits desolate excavation sites and hallowed museum vaults, exploring everything from the sex life of Apatosaurus and T. rex's feather-laden body to just why dinosaurs vanished. (And of course, on his journey, he celebrates the book's titular hero, "Brontosaurus"—who suffered a second extinction when we learned he never existed at all—as a symbol of scientific progress.)With infectious enthusiasm, Switek questions what we've long held to be true about these beasts, weaving in stories from his obsession with dinosaurs, which started when he was just knee-high to a Stegosaurus. Endearing, surprising, and essential to our understanding of our own evolution and our place on Earth, My Beloved Brontosaurus is a book that dinosaur fans and anyone interested in scientific progress will cherish for years to come.

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  The Sadness Business

  Patrick Landman

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  Have you lost a loved one? Your sadness becomes depression. Your child is a little too lively? He or she may be a danger to society. Do you have a penchant for cake? You have a psychiatric disorder.
  The new standard way of thinking about mental health, dictated by the publication of an international guide, the Diagnostic and Statistical Manual of Mental Disorders, is authorian and overshadows Therapeutic Listening in favor of the drug treatment—its latest version, the DSM-5, lists more than 350 diseases.
  Patrick Landman exposes the abuses of such a takeover—the range of normality is reduced and we all become consumers of psychotropic drugs, and even potential lunatics.

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  This Penis Business - A Social...

  Georganne Chapin, Echo...

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  CIRCUMCISION CUTS THROUGH US ALL. In her eye-opening memoir, Georganne Chapin exposes the business of medical circumcision. This unnecessary and most common pediatric surgery in the United States permanently reduces the size and alters the function of a boy’s penis for the rest of his life. Every year, nearly 1.5 million baby boys are assaulted in American hospitals and doctors’ offices, subjecting them to pain, functional and psychological damage, and a forever-altered sexual experience. Chapin traces circumcision’s U.S. roots from 19th Century fears of masturbation to stereotypes about race, class, religion, and male sexuality. She describes how what started as a way to keep men and women from enjoying sex morphed into a for-profit medical practice-one that is rare or unknown in Europe, non-Muslim Asia, Latin America and the Caribbean. Finally, she shows how physician organizations, especially the American Academy of Pediatrics (AAP), have worked for decades to fraudulently promote circumcision’s supposed benefits and suppress facts about circumcision harm and deaths, and how they refuse to acknowledge the procedure as a gross violation of basic medical ethics. Indeed, the AAP now characterizes male genital mutilation as a matter of “culture” and “parental preference”—a position that, conveniently, shields trade associations and their physician members from legal and financial liability. This book is a punch-in-the-gut wake-up call that will enrage and empower anyone impacted by the multi-billion-dollar penis business.

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  The Art of Machine Learning -...

  Evelyn Hartwell

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  In a time when technology is the driving force behind innovation, combining machine learning and human intelligence stands out as the most revolutionary force influencing our future. Knowing this mutually beneficial relationship is essential whether you're a professional, a student, or just interested in the tech-driven society you live in. 
  Explore the fascinating history of machine learning, from its early phases in the 20th century to its modern uses and ethical dilemmas. Learn how it reflects, enhances, and occasionally contradicts the complexities of human thought. This book provides a thorough yet approachable overview of machine learning, covering everything from the algorithms that drive your preferred online platforms to the ethical considerations that direct AI's development. 
  This book thoroughly comprehends machine learning concepts, investigates computational learning and human intelligence, and participates in conversations on ethics, society, and philosophy. It also imparts tech expertise to its readers. 
  Discover the secrets of the modern era's most revolutionary technical phenomenon. Give yourself the knowledge, perspective, and insights necessary to succeed in the digital age. Get started on a journey of learning and discovery by diving into "The Art of Machine Learning: Bridging Human Intelligence and Automated Learning" today.

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