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Market Segmentation - Unlocking Marketing Success a Comprehensive Guide to Market Segmentation - cover

Market Segmentation - Unlocking Marketing Success a Comprehensive Guide to Market Segmentation

Fouad Sabry

Maison d'édition: One Billion Knowledgeable

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Synopsis

What is Market Segmentation
 
In the field of marketing, market segmentation refers to the practice of dividing a large consumer or corporate market into subgroups of consumers based on similar criteria. These subgroups of consumers typically include both present customers and future customers.
 
How you will benefit
 
(I) Insights, and validations about the following topics:
 
Chapter 1: Market segmentation
 
Chapter 2: Marketing
 
Chapter 3: Marketing research
 
Chapter 4: Positioning (marketing)
 
Chapter 5: Perceptual mapping
 
Chapter 6: Consumer behaviour
 
Chapter 7: Psychographics
 
Chapter 8: Segmenting-targeting-positioning
 
Chapter 9: Target audience
 
Chapter 10: Industrial market segmentation
 
Chapter 11: Market intelligence
 
Chapter 12: Customer analytics
 
Chapter 13: Micromarketing
 
Chapter 14: Microsegment
 
Chapter 15: Target market
 
Chapter 16: Firmographics
 
Chapter 17: Precision marketing
 
Chapter 18: Marketing and artificial intelligence
 
Chapter 19: Demographic targeting
 
Chapter 20: Attitudinal targeting
 
Chapter 21: Psychographic segmentation
 
(II) Answering the public top questions about market segmentation.
 
(III) Real world examples for the usage of market segmentation in many fields.
 
Who this book is for
 
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Segmentation.
Disponible depuis: 24/01/2024.
Longueur d'impression: 270 pages.

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