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Market Research - Mastering Market Research Strategies for Informed Decisions and Business Success - cover

Market Research - Mastering Market Research Strategies for Informed Decisions and Business Success

Fouad Sabry

Verlag: One Billion Knowledgeable

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Beschreibung

What is Market Research
 
Research on the market is a systematic attempt to obtain knowledge on target markets and customers; begin by gaining an understanding of who these customers and target markets are. Both a significant component of corporate strategy and a significant influence in ensuring continued competitiveness, it is an essential component. Research on the market is helpful in determining and analyzing the requirements of the market, as well as the size of the market and the competition. Both qualitative and quantitative methods are used in its methodology. Some examples of qualitative methods are ethnography, focus groups, and in-depth interviews. Quantitative methods include customer surveys and analysis of secondary data.
 
How you will benefit
 
(I) Insights, and validations about the following topics:
 
Chapter 1: Market research
 
Chapter 2: Customer relationship management
 
Chapter 3: Marketing
 
Chapter 4: Retail
 
Chapter 5: Marketing research
 
Chapter 6: Positioning (marketing)
 
Chapter 7: Market segmentation
 
Chapter 8: Marketing strategy
 
Chapter 9: Neuromarketing
 
Chapter 10: Psychographics
 
Chapter 11: Segmenting-targeting-positioning
 
Chapter 12: Target audience
 
Chapter 13: Market analysis
 
Chapter 14: Currency
 
Chapter 15: Digital marketing
 
Chapter 16: Micromarketing
 
Chapter 17: Target market
 
Chapter 18: Shopper marketing
 
Chapter 19: Marketing and artificial intelligence
 
Chapter 20: Marketing automation
 
Chapter 21: Psychographic segmentation
 
(II) Answering the public top questions about market research.
 
(III) Real world examples for the usage of market research in many fields.
 
Who this book is for
 
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Research.
Verfügbar seit: 25.01.2024.
Drucklänge: 275 Seiten.

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