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Market Intelligence - Mastering Market Intelligence Strategies for Success in a Data-Driven World - cover

Market Intelligence - Mastering Market Intelligence Strategies for Success in a Data-Driven World

Fouad Sabry

Verlag: One Billion Knowledgeable

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Beschreibung

What is Market Intelligence
 
Market intelligence (MI) refers to the process of collecting and analyzing information that is pertinent to a company's market, including trends, monitoring of competitors, and monitoring of customers. It is a subtype of competitive intelligence (CI), which refers to the data and information that is gathered by businesses in order to provide continual insight into market trends such as the values and preferences of customers and competitors.
 
How you will benefit
 
(I) Insights, and validations about the following topics:
 
Chapter 1: Market intelligence
 
Chapter 2: Customer relationship management
 
Chapter 3: Supply chain management
 
Chapter 4: Business intelligence
 
Chapter 5: Strategic management
 
Chapter 6: Marketing management
 
Chapter 7: Competitive advantage
 
Chapter 8: SWOT analysis
 
Chapter 9: Marketing strategy
 
Chapter 10: Business performance management
 
Chapter 11: Marketing communications
 
Chapter 12: Customer service
 
Chapter 13: Business analyst
 
Chapter 14: Competitive intelligence
 
Chapter 15: Segmenting-targeting-positioning
 
Chapter 16: Strategic communication
 
Chapter 17: Market research
 
Chapter 18: Market environment
 
Chapter 19: Customer experience
 
Chapter 20: Social media measurement
 
Chapter 21: Market orientation
 
(II) Answering the public top questions about market intelligence.
 
(III) Real world examples for the usage of market intelligence in many fields.
 
Who this book is for
 
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Intelligence.
Verfügbar seit: 24.01.2024.
Drucklänge: 272 Seiten.

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