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  Brandalism - Building brands by...

  Mike Sharman

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  In BRANDALISM, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona.
  The future of PR and influence, when (or if) to launch a new business as opposed to a division, raising capital, the impact of presentations, startup school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy.
  Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands 'go viral', globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status.
  "Mike Sharman delivers the well needed wake-up call that your brand needs (and your customers deserve)." – Richard Mulholland

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  Summary of Robert T Kiyosaki’s...

  Falcon Press

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  Buy now to get the main key ideas from Robert T. Kiyosaki’s Retire Young Retire Rich 
    
  In Retire Young Retire Rich (2002), financial guru Robert T. Kiyosaki details the drastic turn that his life took after 1984, when he and his wife, Kim, decided to become financially free and retire young. Building on his best-selling financial guide Rich Dad Poor Dad (1997), he compares the life lessons he learned from his poor dad and his rich dad, and explains the differences between good and bad debt and income. Kiyosaki highlights the need to exit financial and professional comfort zones and use innovative means to get rich without a steady job or stable paycheck.

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  The Courage Playbook - Five...

  Gus Lee

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  A practical pathway to a meaningful life and courageous leadership 
   
   
   
  In The Courage Playbook: Five Steps to Overcome Your Fears and Become Your Best Self, Gus Lee, bestselling author and leadership expert, delivers an astonishing reveal that with moral courage, we can overcome our fears. This is a practical guide to gaining your courage to live rightly, treat others without bias, and lead inspirationally. Listeners will acquire Five Steps to Courage, 3 NO's, 3 GO's, and Courageous Communication Plays. These lend deeper meaning to life, strengthen our character, improve relationships, and allow us to help others for the common good. They lead to contentment, love, and even happiness. 
   
   
   
  The Playbook is a practical, behavior-based "Other-Help" guide that equips us more effectively than the worried "self-help" approach. The Courage Playbook includes: skills and strategies for healthfully and authentically deploying courage in your life; ways to actually solve tough moral problems and conflicts at their root cause, genuinely help others, model strength, and close the "Courage Gap"; and methods for courageous and inspirational communication and leadership for all manner of situations—professionally, personally, relationally, and organizationally.

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  The Revenue Acceleration...

  Doug Davidoff

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  You can’t afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for exponential growth, only to watch it perform far short of its potential. 
  The Revenue Acceleration Framework bridges the gap between expectations and execution. Doug Davidoff shines a light on organizational shortcomings that others miss. His no-holds-barred approach to organizational change, combined with his unparalleled understanding of sales, as well as marketing theory and strategies, will help you steer your company to monumental growth. 
  Davidoff’s unique approach integrates real-world research with repeatable, scalable systems that deliver. Discover actionable ways to hone your decision-making skills while creating growth-oriented change. From learning to ask the right questions to outlining actionable methods to put the answers into practice, The Revenue Acceleration Framework holds the execution expertise your next initiative needs to succeed.

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  The Future-Proof Career

  Isabel Berwick

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  An accessible and approachable guide to work and careers from a trusted and authoritative source, looking at the new way of working in a post-pandemic world, no matter what stage of your career you’re at. 
  Whether you’re the boss, the deputy or on your way up, the way we’re working in a post-pandemic world is forever changed. This is a book about how to make working work for you, packed with expert analysis and ahead-of-the-curve workplace trends and the examining old habits we need to lose. Bringing in expert opinion and personal experiences, there's key takeaways summarised at the end of each chapter. 
  This modern guide can be used by everyone – both employed and self-employed. The book is split into two sections – Staff and Managers. This works for both groups, as most people are managed and/or aspire to be higher up and so can be dipped into for expert advice and guidance at any stage of your career. 
  Covering topics as wide-ranging as the four-day working week, bridging the workplace generation gap, making sure your company walks its diversity talk, quiet quitting and the great resignation, achieving workplace equality and even micro-dosing for creativity, The Future-Proof Career spreads the word so we can all have happier, more productive lives. Get ahead of uncertainty and take control of your career. 
  In The Future-Proof Career, Isabel Berwick provides a comprehensive guide to navigating the evolving landscape of the post-pandemic workplace. With a focus on self-management, career growth, and business development, this book is a must-read for those seeking to future-proof their careers in an uncertain economic climate. 
  For fans of Viv Groskop (How to Own the Room), Charles Duhigg (Smarter Faster Better), Amy C. Edmondson (The Fearless Organization), and Sarah Ellis (The Squiggly Career). 
  HarperCollins 2024

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  Cashvertising Online - How to...

  Drew Eric Whitman

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  The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising.   Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

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