D'autres livres qui pourraient vous intéresser

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  The Leadership Code - A Woman’s...

  Devyani Patel

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  The Leadership Code - A Woman's Guide to Success by Devyani Patel is essential for women aspiring to leadership roles in today's complex corporate world. Drawing on her extensive international experience, Patel provides practical strategies and insights to help women navigate the unique challenges they face in the workplace and develop skills needed to succeed in a leadership role. 
  Patel underscores the importance of courage in leadership, emphasizing that authentic leadership stems from deep-seated beliefs and values. She explores how gender influences leadership styles and decisions, advocating for a clear understanding of one's natural biochemical makeup to make informed, empathetic choices. 
  This book goes beyond career advancement. Offering survival skills for various life roles, Patel addresses the evolution of workplaces from male-dominated environments to more diverse, inclusive organizations, highlighting both opportunities and obstacles women must overcome to succeed as leaders. 
  From her international career, she shares real-world experiences, where she started as a junior programmer to becoming a leader on Wall Street and an entrepreneur in Asia. 
  "This is a must-read for anyone at any level in their career. Devy Patel's worldly experience shines through as she shares stories of situations she has encountered on her journey to leadership. Do yourself a favor and READ THIS BOOK!" 
  Judy Carney Copy Editor for NY Times Bestselling Authors, USA 
  "The perfect book for ambitious women who aim to unlock their leadership potential and succeed in today's dynamic corporate landscape." 
  N. Dave - Risk and Compliance, Lawyer-London, U.K.

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  You Need PR - An Approachable...

  Jenna Guarneri

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  Why you need PR and how you can get it—even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.In You Need PR, she presents the key principles and practices behind good PR, showing you how to:• Establish your brand, including how to humanize interactions to build a loyal following• Build your press materials to develop the best possible story• Formulate a strategy to launch your PR initiatives• Deliver on the media interview and follow up appropriatelyA practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.

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  Fractional Leadership - Landing...

  Ben Wolf

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  Do you own a small or midsize business? Wish you could find (and afford) game-changing executive talent to take your business to the next level? Now, you can.Fractional Leadership shows you step-by-step how to land the experienced, been-there-done-that executive talent you thought was out of reach. If you’re ready to step up your game in marketing, sales, operations, finance, or technology but you can’t justify hiring a top-dollar executive full-time, a fractional leader can help you bridge the gap.Through personal stories and real-world examples, you'll learn exactly what fractional leaders are, how business owners use them to break through the ceilings they hit in their business growth, the kinds of problems that are perfect for them, and how to find the right fractional leader for maximum impact and performance.Stop waiting until you can afford a full-time C-level suite. Engage experts who can break through those challenges and take your business to the next level today.

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  The Perfect Pill

  Gauri Chaudhari

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  How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. 
  The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. 
  A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.

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  Get Rich in your own way

  Gayatri kumari

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  Get Rich in Your Own Way 
  In "Get Rich in Your Own Way," embark on a transformative journey to financial freedom and personal fulfillment. This audiobook provides practical, actionable advice tailored to your unique strengths, passions, and circumstances. Whether you're just starting out or looking to optimize your current financial strategy, this guide offers insights and tools to help you build wealth on your terms. 
  Discover:Personalized Wealth-Building Strategies: Learn how to leverage your individual talents and interests to create multiple income streams and achieve financial independence.Mindset Mastery: Develop a wealth mindset that empowers you to overcome obstacles, stay motivated, and make smart financial decisions.Investment Insights: Explore various investment opportunities, from stocks and real estate to innovative ventures, and find the best fit for your goals and risk tolerance.Entrepreneurial Guidance: Get practical advice on starting and growing your own business, turning your passions into profitable ventures.Financial Management: Master the art of budgeting, saving, and managing debt to ensure long-term financial stability and growth.Success Stories: Be inspired by real-life examples of individuals who have successfully built wealth using diverse and unconventional methods. 
  "Get Rich in Your Own Way" is not just another financial guide; it's a personalized roadmap to help you achieve the wealth and lifestyle you desire. With clear, step-by-step instructions and motivational insights, this audiobook empowers you to take control of your financial future and live life on your own terms.

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  Michael Porter's Value Chain -...

  50 50minutes

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  Understand Michael Porter's value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.
  
  The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market.
  In 50 minutes you will be able to:
  •Identify the nine functions that generate value within a business
  •Analyse your company's activity to make the most of your competitive advantage
  •Find areas for improvement and take concrete steps to maximise performance
  ABOUT 50MINUTES.COM|MANAGEMENT AND MARKETING
  The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

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