Weitere Bücher, die Sie mögen werden

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  Human Powered - Supercharge your...

  Trenton Moss

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  Working in a digital product environment? 85% of job success comes from well‐developed people skills. The greater your skills in leadership, emotional intelligence and resilience, the more likely you are to succeed.
  Human Powered is a concise and accessible guide that will help you collaboratively solve problems, resolve conflict and inspire others. Get everyone doing this and you'll have truly high-performing digital product teams. This audiobook will show you how to:
  
  - Influence, persuade and show true leadership to stakeholders, regardless of where you sit in the hierarchy
  - Communicate in ways that make everyone in your team feel unstoppable, and enhance team performance
  - Take responsibility for your job and workplace relationships as you've never done before
  - Develop the emotional intelligence and people skills to transform your working life and supercharge your performance
  - Gain lifelong people skills that you can use for the rest of your career 
  Get access to more resources at www.humanpoweredbook.com.

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  Landscape Business Mastery -...

  Nick Ruddle

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  Landscape Business Mastery: Unveiling the Secrets to Building a Thriving Landscape Business is an essential guide for anyone running, managing or aspiring to grow a successful landscape business in the United Kingdom. 
  Written and narrated by Nick Ruddle, one of the UK’s leading Action Coach Business Coaches, this audiobook offers practical, proven strategies designed specifically for the landscape industry. Drawing on decades of coaching experience, Nick shares the systems, financial insights and leadership techniques that help turn busy, hands-on businesses into efficient, profitable and scalable enterprises. 
  Each chapter provides clear, actionable steps; from systemising your operations and mastering your numbers, to building high-performing teams, improving sales and marketing and ultimately scaling up to become a market leader. The audiobook blends motivation with real-world advice, supported by genuine success stories from across the UK landscaping community. 
  Delivered in a clear, conversational and motivational tone, Landscape Business Mastery is designed to inspire listeners while giving them the tools they need to take control of their business and achieve lasting success. 
  For more resources and coaching information, visit westessex.actioncoach.co.uk or contact nickruddle@actioncoach.com

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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  Creating Wealth with Inflation -...

  Vanessa K. Adams

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  Discover the money-making tricks that help the rich and wealthy weather the worst economic storms. 
  With the inflation rate at its highest since 1981, millions of Americans are scrambling to make ends meet as their living expenses shoot through the roof. Even some of the world’s richest individuals have lost trillions of dollars in not-so-promising crypto and stock investments. 
  Which means if you’re looking to start investing your way to financial freedom… chances are you may end up losing more than you gain. 
  That is, unless you know which investments to make during an economic downturn, and when to make them. 
  That’s what separates this book from the rest. This book covers different methods of growing wealth that are specifically suited for times like these. It shows you time-tested strategies used by investors like Warren Buffett to consistently outperform the markets and generate long-term wealth. 
  Start building your financial independence today! 
  In this book, you will discover:The 5 “Golden Rules” to follow when building your personal financial management planThe secret ingredient to launching a sustainable side hustleA simple framework to help you pick the right investments for different economic conditions2 hands-off strategies for investing in real estate without owning any propertyThe special government-backed investment that actually increases in value when inflation risesAn effective technique for managing risk and protecting your investments amid economic uncertaintyThe 4-part formula for predicting your future net worth 
  And much more. 
  Even if you don’t think you’re good with money... you’ll find all the information and knowledge you need to grow your net worth with smart investments.

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  HBR Guide to Generative AI for...

  Elisa Farri, Gabriele Rosani

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  Leverage gen AI to save time, innovate faster, and lead effectively. 
   
   
   
  You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. 
   
   
   
  The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work. 
   
   
   
  You'll learn how to run smart experiments; boost your productivity; determine the right collaboration mode—a co-pilot or a co-thinker; dialogue with AI for better decision-making; be aware of the risks and avoid traps; and capitalize on your gen AI-enabled mindset.

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  Every Storm Runs Out of Rain -...

  Amy Moudy Comeau

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  A week-by-week account of the COVID-19 pandemic through the eyes of a different kind of health care front line worker—a marketing leader—at one of the nation’s and world’s leading health care systems.  
  "This candid collection of daily emails from a health industry insider offers a unique glimpse at the daily realities of working during Covid. From pandemic fatigue to staycations and Thanksgivings on Zoom, these stories will take you back to a time you might want to forget. Despite the understandable urge to leave the pandemic behind, Comeau proves that sometimes looking back can not only be therapeutic ... it might offer exactly the perspective we all need to continue to move forward too."  
  - Rohit Bhargava, WSJ Bestselling Author of Non-Obvious Thinking + Non-Obvious Megatrends 
  During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic. 
  Amy’s Friday emails became a weekly tradition, providing support and even levity during this transformational time. Years later, these time-stamped entries, along with present-day commentary from the author giving insight and hindsight reflections on the pandemic, leadership, self-care and marketing, provide a unique snapshot back into those “unprecedented” days of the pandemic.  
  Every Storm Runs Out of Rain gives insightful lessons on leadership and resilience, and finding the silver lining in the middle of a crisis. 

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