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  Storytelling for Beginners: The...

  Nicole Menrath

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  You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are. This again with the help of the probably best-known example of entrepreneurial storytelling - do you already guess which company we are talking about?

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  Change for Good - An...

  Paul Klein

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  An action-oriented approach for businesses to solve the world’s most urgent social problems — and benefit from doing so.
  		 
  More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better. In Change for Good, Paul Klein shows how companies must move beyond what he calls “corporate social responsibility light” and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals.
  		 
  Change for Good is a new system for making social change through business that reflects Paul’s experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that aren’t possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people.
  		 
  Through personal experiences, case studies, and practical tools, Change for Good will inspire readers and their organizations to make the shift from a passive social responsibility to taking action to help solve the world’s most pressing social problems.

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  The Unlikely VP - A roadmap from...

  Lillianne Dunstall

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  No degree. No blueprint. No nonsense. 
   Just one woman, a killer pair of heels, and a problem-solving addiction. 
  The Unlikely VP is what happens when a girl who hated school becomes a woman who runs the show — without ever becoming fluent in buzzwords or office politics. 
   Lillianne Dunstall climbed from the switchboard to the C-suite in an industry where women were usually in reception, not at the executive table. 
  Told with wit, grit, and a healthy dose of “did-she-just-say-that?” honesty, this book is your unofficial survival guide to thriving in male-dominated spaces, recovering from imposter syndrome, and dodging curveballs with your mascara (mostly) intact. 
  Whether you're career climbing, chaos managing, or just trying to hold your life together with dry shampoo and duct tape, this book proves success doesn’t come from checking all the right boxes — it comes from burning the damn list and doing it your own way. 
  Own it. Earn it. Rise.

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  The Winding Road to Excellence -...

  G.T. Toby Stansell

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  The Winding Road to Excellence: Leadership Lessons Learned from Life’s Potholes Hardcover by G.T. “Toby” Stansell 
   
  In this readable and relatable collection of savvy business advice on developing a corporate culture where people genuinely want to perform at their best and keep the interests of the business top of mind, Toby Stansell develops a series of pithy, memorable “Mantras for Excellence.” The mantas he has developed take the form of “one-liners” that capture “learning experiences” in which he had willingly participated or grudgingly endured. From these memorable shorthand mantras, Stansell then develops the ideas and practical applications at their core. Recognizing that an authentic leader must start by being an authentic person, Stansell shares informative stories of how he came to form these mantras — often by falling into the potholes life so often offers up — and from them builds a framework that leaders can put to work in transforming their companies. A transformational leader elevates companies that are desirable to work for, cultivating a culture in which everyone―throughout the organization―is empowered to use their talents to live and work at their best. 
   
  As CEO of Cargo LLC and the former CEO and President of companies ranging from Finance to Apparel and High - Tech to Manufacturing, Stansell knows what it takes to lead in a manner that assists people in achieving their best. Stansell has proven an expert at learning how to transform his own life and those around him, taking what on the surface appear to be liabilities and shaping them into key assets. The book is based on the principle that if we look at everything life hands us, good and bad, as an opportunity, we can begin to build a positive, principle-based framework for successful leadership.

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  Leadership 20

  Peter Allen

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  “A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to others.” (Douglas MacArthur, US Army general)In leadership, you need to be able to play to your strengths and look toward overcoming your limitations. The first and most important step is identifying and understanding your leadership style. Without this self-analysis, it’s impossible to know what your strengths and limitations are. Where do you want to be a year from now? Do you want to be recognized as a leader who is on top of their game? Or, do you want to be left where you are now - still struggling? Are you ready to become the best leader you can truly be?It’s time to take your leadership style to the next level!Leadership skills are essential for everyone, and the great news is that they can be learned. This book will provide you with concise, powerful, no-nonsense advice. The information is based on experience and research ranging from neuroscience to social psychology and is backed up by statistical data and analysis.In this audiobook, you will discover:- Leadership, management techniques, and communication skills (based on research from neuroscience to social psychology)- What you need to become a leader and what people look for in a leader- The top five communication secrets of great leaders - How to motivate and inspire your people during difficult times- How Elon Musk got SpaceX off the ground (and onto Mars) despite facing bankruptcy and ridicule- Six ways highly effective leaders deal with change- And much more... This book is a must-listen for all leaders, no matter the industry or leadership situation you find yourself in. Become the very best version of yourself and the type of leader that others want to follow.©2020 Peter Allen (P)2020 Peter Allen

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  Day Trading Guide - Create a...

  Dwight Brown

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  The Key to Successful Investing in Day Trading 
    
  Do you want to understand all the ins and outs of day trading and money management for a living?  
  How can you minimize risks while increasing ROI?  
    
  Please continue reading to learn more about it! 
    
  Day trading has taken the globe by storm as more individuals seek financial independence. However, it is not as simple as you think, mainly if you are a newbie.  
  Many individuals attempted day trading, but just a handful were successful. With this Day Trading Guide, you may say goodbye to any problems. 
    
  With this book, you can make all of your dreams a reality. This Day Trading Guide, created with the client's convenience in mind, allows ambitious day traders to generate a passive income, learn successful tactics, cultivate discipline, utilize money management tools, and promote healthy trader psychology. 
    
  The Day Trading Guide is divided into 29 chapters that cover various themes. 
    
  You will learn, among other things: 
   How to behave like an experienced trader while dealing with day trading risks securelyThe right mentality for successHow to accept and overcome lossesCreate a watch list of successful trader characteristics 
    
  ...and so much more! 
    
  So, what are you holding out for?  
  Purchase this guide to learn all the day trading secrets and tactics to help you and your family live a better life. 
    
  Click here to get this book right now!

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