Experience Economy - Unlocking the Secrets of the Experience Economy How to Thrive in the Age of Immersive Commerce
Fouad Sabry
Verlag: One Billion Knowledgeable
Beschreibung
What is Experience Economy An economy based on the sale of remarkable experiences to consumers is known as an experience economy. In 1998, B. Joseph Pine II and James H. Gilmore published an article in which they employed the phrase for the first time. In the article, they discussed the subsequent economy that followed the agrarian economy, the industrial economy, and the most current service economy. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Experience Economy Chapter 2: Consumer Chapter 3: Tertiary sector of the economy Chapter 4: Consumerism Chapter 5: Future Shock Chapter 6: Service (economics) Chapter 7: Information good Chapter 8: Brand management Chapter 9: Commodity fetishism Chapter 10: Service economy Chapter 11: Use value Chapter 12: Prosumer Chapter 13: Engagement marketing Chapter 14: Value proposition Chapter 15: Customer experience Chapter 16: Experience management Chapter 17: Hedonic music consumption model Chapter 18: Employee experience design Chapter 19: Massification Chapter 20: Consumer value Chapter 21: SEC classification of goods and services (II) Answering the public top questions about experience economy. (III) Real world examples for the usage of experience economy in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Experience Economy.
