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  Bigger isn't Better Better is...

  Brad Giles

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  Why do so many owners of mid-market companies chase bigger, only to end up further from the life they set out to build? 
  For decades, business books have urged owners to focus on growth. Yet for many, this undisciplined pursuit of more creates debt, complexity, and stress. What began as a dream of freedom becomes a business that drains their energy and pulls them off course. 
  In Bigger isn't Better, Better is Better, Brad Giles delivers a complete rethink of how owners build their companies. Drawing on 25 years of experience owning businesses and coaching owner-led companies, and having built over 1,000 strategic plans, he shows why focusing on building better teams, customers, offerings, and financials, then compounding these gains over time, creates stronger businesses and richer lives. 
  Through practical frameworks and 35 powerful questions, you will learn how to:Build loyal, high-performing teams that stayWin customers who trust, return, and advocateCreate offerings competitors cannot copyStrengthen financials with discipline and resilienceLive with greater freedom through a life created by design 
  Bigger isn't Better, Better is Better is the essential guide for owners who want to escape the pull of bigger, build a business that grows stronger every year, and reclaim the freedom to live the life they set out to create.

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  Summary: The Infinite Game - by...

  Brooks Bryant

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  Disclaimer: This is not the official book; but a summary & it does not accompany the official 
  Experience the groundbreaking ideas of Simon Sinek's 'The Infinite Game' in our concise, insightful summary. Sinek delves deep into the core of leadership and success, challenging the traditional norms and offering a fresh perspective on how we approach our personal and professional lives. 
  In 'The Infinite Game', Sinek posits that life isn't a game with set rules and a clear end-point, but an infinite game with ever-changing players and rules. To succeed, we need to embrace an infinite mindset—looking beyond immediate wins to the long-term, considering the larger impact of our actions, and continuously adapting and evolving. 
  Our summary distills Sinek's profound insights, providing a clear framework on how to adopt an infinite mindset. You'll learn how to lead with an eye to the future, foster resilience, inspire a strong organizational culture, and create lasting value.

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  Trust Matters More than Ever -...

  David Horsager

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  Can I trust you?
  
  
   
  
  
  WITH MOUNTING international tensions, economic collapses, family divisions, and political discord, trust is in short supply. Without it, cultures deteriorate, productivity fades, and resources are wasted. Many recognize the current lack of trust, but few know how to address it. David Horsager has been pioneering trust solutions for decades and now offers this essential guide for leaders. It includes 40 Trust Tools built on his proven 8-Pillar Framework—equipping you to solve your biggest challenges with trust.
  
  
   

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  Lean Startup to Lean Company to...

  Kenan Sahin

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  The turning $1,000 into $1.54 billion story… 
  In 1982, MIT professor Kenan Sahin took $1,000 from his savings and used it to undertake the most extraordinary entrepreneurial journey, culminating with a $1.54 billion rich exit just 17 years later. This is the story of Kenan’s turning his academic theories into axiomatic principles for building a Lean Startup into a Lean Company followed by a Rich Exit. 
  Among those principles are...Suffusing the organization with a "teach and learn, learn and teach" mindsetRecruiting and retaining the nation’s finest talent by hiring based on aptitude > attitude > willingness > experience (in order of importance)Finding a way to reject outside funding and retain full ownership 
  And every step and misstep along Kean’s road to success is brought into the present day—for Kenan remains the professor at heart and is deeply committed to helping fellow entrepreneurs forge models for outsized excellence in their own way forward.

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  Financial Planning and Analysis:...

  Michael Evans

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  The indispensable tool for understanding the fundamentals of sound financial management is "Financial Planning and Analysis: Navigating Your Financial Future: A Comprehensive Guide to Budgeting, Forecasting, and Decision Making". Whether you're a professional trying to improve the financial performance of your company or an individual trying to protect your own funds, this book offers useful advice and doable tactics to help you navigate the challenges of financial planning and analysis (FP&A). 
  Inside, you'll learn how to make data-driven decisions to reach your financial objectives, produce precise projections that foresee future trends, and establish efficient budgets that act as the cornerstone of financial stability. Every chapter provides you with the information and resources you need to take charge of your financial destiny by breaking down these crucial procedures into digestible steps. 
  Whether you're new to FP&A or looking to expand your knowledge, this thorough book is accessible to readers of all skill levels. In addition to explaining the theories underlying forecasting, budgeting, and decision-making, the book offers helpful hints and examples from everyday life to help you put these ideas into practice. 
  Give yourself the tools you need to handle your financial path with assurance. More than just a manual, "Financial Planning and Analysis" is your road map to long-term financial success.

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  Better Brand Health - Measures...

  Jenni Romaniuk

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  Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre–How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. 
   
   
   
  Jenni has conducted R&D into brand health tracking for the past decade; much of this is published in a disparate range of academic marketing journals, and some of it is not published because it is more technical. Better Brand Health brings together that R&D with Jenni and the Ehrenberg-Bass Institute's background to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and get the most out of the information to inform their recommendations and implications.

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