D'autres livres qui pourraient vous intéresser

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  Now Here - A Journey from Toxic...

  Dominique Farnan

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  On the surface, it looked like Dom Farnan had it all. She was a successful business owner with a loving husband and a beautiful son, but her life was in shambles and her heart was hard. As a high-functioning depressive, she had been emotionally closed off for most of her life. That toxicity that she ignored and pushed down was rotting her from the inside. When the COVID - 19 pandemic threatened to take everything that she had worked for away, she finally hit rock bottom. That’s when she decided to make a change and take back control of her life.  As much as she tried to focus on her business and professional life, it was with the help of her coach that she learned meaningful and lasting change had to begin by confronting what she had ignored for most of her life: what was happening on the inside. It was all connected, and by stepping out of her comfort zone, and making a conscious effort to change her thoughts, she was able to change her life. That new outlook created a monumental shift that reverberated through everything she did. It made her a better boss, leader, wife, and mother. Most importantly, it brought her a sense of peace and calm that had eluded her for most of her life.  2020 wasn’t the year that Dom Farnan wanted, but it was the year that she needed. In Now Here, she describes the transformational and healing journey that drastically changed how she viewed and showed up in the world. It contains a collection of lessons and fundamental truths about life, work, love, relationships, and spirituality that can apply to anyone stuck in a rut and in need of a change.

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  Copywriting That Actually Sells...

  Meynard Byron, Harvey Fields

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  Copywriting That Actually Sells Bundle, 2 in 1 Bundle: How To Write A Good Advertisement and Words That SellBusiness-owners know the importance of a good advertisement. All businesses need promotion in order to make sales. Advertisements are what catches people’s attention and gets you on their radar. But even though business-owners are aware how important advertisements are, there’s still a fair number of bad advertisements out there which is a shame because it is a waste of money that could have been used for other purposes that could help their business. In this bundle, you will learn advertisement writing methods and tips that will surely grab people’s attention. You will learn effective writing techniques and all about marketable words that actually sell and will enable you to show people how they can benefit from your product or services. You will learn how to write killer and grabbing headlines and which winning words you can use. You will have many  fill-in-the-blanks examples that you can use for your advertisements, sales letters, email ads, blog posts and many more. This 2 in 1 bundle includes the following audiobooks:1. How To Write A Good Advertisement: The Ultimate Guide on Writing Successful Advertisements, Learn the Best Methods and Useful Tips on How to Write Powerful and Effective Advertisements2. Words That Sell: Learn How to Expertly Craft Your Messages With Marketable Words That Would Guarantee to SELL!If you want to learn more, download your copy of Copywriting That Actually Sells 2 in 1 Bundle today!

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  Wheels of normality - Building...

  Alex Gertschen

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  Norms and standards make it easier for companies and other organisations to reliably meet high expectations. They thus contribute to our trust in a normality that is characterised by quality, safety and comfort - and is therefore by no means "normal". As necessary and effective as norms and standards are for a society based on the division of labour and complexity, the public awareness of them is low. That is why this non-fiction book provides for the first time an overview of norms and standards systems in Switzerland.
  From a historical and a future-oriented perspective, the book takes up the following questions: Why and how have norms and standards become so important in recent decades? How exactly do they create their economic and social benefits? To what extent can they hinder or promote innovation and transformation - and what potential does this offer for sustainable development?
  Journalists, academics and other experts provide answers based on fundamental articles and case studies from companies and other organisations.

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  Who Rocked the Boat? - A Story...

  Curtis Bateman

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  In this FranklinCovey book on responding to change, explore your own experiences with change using a river journey parable as a point of reference. Take this voyage and discover timeless principles and timely results from an industry leader who has helped numerous organizations turn disruptive change into individual and collective opportunity. 
   
                  
   
  We all travel along various rivers in life, which means at any moment we can find ourselves navigating their uncertainty—whether a global pandemic, a new boss, a shift in employment, business restructuring, a new role on a team, the birth of a child, divorce, or responding to a setback on a project or personal goal. 
   
   
   
  Change is going to happen. It's a fact of life. Understanding your reactions and making good choices could make the difference between capitalizing on an opportunity or resisting and missing an important chance. 
   
   
   
  While every change is unique, there is a predictable pattern to change, and understanding this pattern and building the skills to navigate it is often the difference between success and failure. The FranklinCovey Change Model provides the structure necessary to orient, ground, and gain clarity about change.

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  The Heart of a Leader - Insights...

  Ken Blanchard

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  Ken Blanchard, a highly respected figure in the fields of leadership and business, invites you into the world of influence through his extensive career insights in this inspirational leadership book. 
  In The Heart of a Leader, you’ll:Uncover the significance of making value-based decisions;Learn how to pursue excellence in every aspect of your life;Explore the vital role of integrity in leadership and personal growth;Embrace change as a source of growth and development;Empower those around you to achieve their full potential.  
  Get ready to go on a journey toward effective leadership and personal growth. Bound to become a timeless classic on Christian inspirational leadership, this book offers teachings on values, excellence, integrity, change, and empowerment that will equip you with the essential tools to not only lead effectively but also inspire those around you.

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  Hoodwinked - How Marketers Use...

  PhD Mara Einstein, Douglas Rushkoff

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  From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. 
   
   
   
  This groundbreaking book uncovers how social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle; the secret playbook marketers use to create "brand religions" around everyday products; why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO; and practical strategies to break free from manipulative digital marketing tactics. 
   
    
   
  With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in the New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation.

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