Weitere Bücher, die Sie mögen werden

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  Marketing 60 - The Future Is...

  Philip Kotler, Iwan Setiawan,...

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  In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience. 
   
   
   
  Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

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  The Greatness Equation - Get...

  Barratt Kennett

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  Now more than ever, people fear greatness. Not so much greatness itself, but its requirements: failure, rejection, accountability, criticism, responsibility, and discipline. The temptation to avoid that trade has never been stronger. Perhaps mediocrity is the sensible option. Why be more when there's so much involved? When it's so difficult. 
  But what if I told you it wasn't? That greatness wasn't some magic bean only some people receive, or some unbearably complex sequence only geniuses can follow. What if the equation for greatness was only two steps? As it turns out... it is. 
  This is a book about those two variables. 
  This is not a complex or difficult book. That's because greatness is not complex or difficult. In fact, it's only two simple steps. And luckily, all the tips you need to improve your ability to do both of them, are quite literally at your fingertips.

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  Leading with Questions - How...

  Michael J. Marquardt, Bob Tiede

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  A unique and powerful strategy for leading others 
   
   
   
  In this newly revised third edition of Leading with Questions, renowned global leadership consultants Michael Marquardt and Bob Tiede describe how to ask powerful questions that generate short-term and long-term results and success. They show you how effective leaders use questions to encourage participation and teamwork, foster creative thinking, empower others, create relationships with customers, and solve problems. 
   
   
   
  The authors offer step-by-step guidance on the process of learning the art of questioning and techniques—like active listening and follow-ups—you can use in myriad situations with individuals, teams, and entire organizations. You'll also find: 
   
   
   
  ● The most recent research on how questions change people and companies for the better 
   
   
   
  ● Interviews with over forty world-leading executives and managers from a wide variety of industries and regions 
   
   
   
  ● Concrete, hands-on strategies for generating short-term results and long-term change with questions 
   
   
   
  Perfect for managers, executives, and other business leaders, Leading with Questions will earn a place on the bookshelves of anyone interested in better engaging with and leading others.

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  Money Magic - Easy and...

  Duncan MacLeod, Becca Anderson

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  Drowning in Debt? Wondering How to Grow Rich?The economy continues to have ups and downs and is still, to a great extent, recovering from the pandemic, which put millions of companies out of business. Now, we’re in a massive wave of layouts from the tech industry, pharmaceutical companies, and national retailers that are hitting people in the pocketbook. Even those who previously held 6-figure jobs are struggling to find employment in an extremely competitive market. Baby boomer retirees are forced to find part-time jobs immediately after retiring. People are struggling financially.Duncan MacLeod offers the tips and tricks that he learned to go from poverty and couch surfing to a life of prosperity. It reads like your kind and wise friend offering you helpful tips and a lot of common sense. With Duncan's guidance, you, too, can have an abundant life!Wealth is not a big salary or your possessions; wealth is when your money earns money10% of all you earn is yours to KEEP (not spend)Freeze your credit cards in a Tupperware bowl of waterBe grateful for your bills - somebody trusted you.

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  The Edge

  Adam Tarnow, David Morrison

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  If you want to stand out, you have to be all in.In today’s job market, employers are looking for more than just talent—they’re looking for an elusive combination of talent and emotional commitment. They want people who will work hard, pursue excellence, and bring their best every day.This attitude of being “all in” is what separates good employees from great ones, giving your career an EDGE. And right now, emotional commitment is at an all-time low. There has never been a better time to stand out and get noticed as an emerging, engaged leader.The Edge lays out four simple, profound ways to show that you’re emotionally committed without sucking up, selling out, or being anything but the best version of you. Start putting them into practice today, right now, and get ready for your next promotion in a rewarding and impactful career.

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  101 More Ways to Enjoy...

  Ravina M Chandra

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  Retirement - at last. Now is your chance to try something new. 
  101 More Ways to Enjoy Retirement is an invigorating journey to 21 countries where you will discover unique hobbies valued by local residents. 
  If you’ve been thinking about what to do in retirement, why not try activities, projects, or hobbies you may not have heard of? You will travel to countries such as India, Sweden, Ireland, Turkey, Scotland, Chile, Croatia, and Mexico, to name a few. 
  In 101 More Ways to Enjoy Retirement, you will explore:Engaging activities, crafts, and hobbies from 21 different countriesIntriguing nuggets of knowledge and stories from around the worldHow to modify and refresh hobbies to enjoy at homeTravel ideas to spark your next adventureEverything you need to make these the best years of your life 
  Uncover activities to awaken your mind, body, and soul. Be curious and follow your passions so that you can start each morning ready to embrace the day.

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