D'autres livres qui pourraient vous intéresser

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  The Start-up Founder's Guide to...

  Pramod Maloo

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  'We don't have budgets to hire a chief marketing officer'. 
  'While I understand marketing, this digital marketing is not my cup of tea.' 
  'How do I know that the digital marketing agency I have hired is not taking me for a ride.' 
  How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder's Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer's behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.

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  The Five Conversations About...

  Vanessa Stoykov

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  The Best Finance Book For Crucial Conversations About Money“Vanessa is a natural storyteller. Strong. Relatable. Purpose driven”—Business in HeelsFor anyone who wants to create a financial legacy, this is the best finance book for sparking change in yours and your family’s financial future. Share eye opening money moments and courageous conversations about money. Have real conversations about money. Do your parents have a legacy plan or financial retirement plan? Is your family managing money well enough to meet its financial goals? The Five Conversations About Money That Will Radically Change Your Life is the best finance book to start and keep talking about money. Think about money in a new way and procure practical tools that apply to every stage of your financial life. Money talk that starts with you! Vanessa Stoykov is a money educator and communicator with over 27 years of experience in financial services. Vanessa knows financial freedom requires plain language conversations, so she wrote the best finance book to break down the taboos around money. With a huge shift in generational wealth coming, it has never been more important to plan for how your money can work for you, so get started today—now!Inside, find:Key financial flashpoints—how to design your money plan and grow your money mindset The five conversations about money —how to have them, why they are key, and how they’ll benefit your loved ones tooInspiration to gain financial independence and think differently about moneyIf you like finance books, best sellers like Rich Dad Poor Dad, The Simple Path to Wealth, or Get Good with Money, you’ll love The Five Conversations About Money That Will Radically Change Your Life.

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  Heroes Villains and the Thrill...

  Adrian Davis

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  When thinking of sales, it’s easy to pick out the heroes and the villains, but Adrian Davis is here to spell it out in detail. With relatable analogies of comparing sales to cinematic superhero tropes, Heroes, Villains, and the Thrill of Professional Selling explains how to find success in every story in the marketplace. Rooted in SAMA and the concept of “Co-Creating Value” this book describes an approach to creating value that draws upon an ideal from the movie industry and is imperative for mutual success: Your client is the hero in the story.Adrian Davis simplifies the hero’s journey with real-life examples, compelling stories, and templates to guide your learning. Movie genres are compared to different client types, and analogies are drawn between the screen and the sales floor to educate the salesperson, or in this case, the director, on creating a positive buying experience for clients. Adding to this insight, Adrian offers a path to develop your SOCKET solution, and a way to engage “inside-outsiders” to help in the journey. Find a robust series of 100 questions to discover value and a stakeholder checklist to guide you through the maze and knowledge on “Co-Creating Value” to garner success.Whether you prefer action, mystery, romance, sci-fi, comedy, horror, or drama, Adrian’s explanations are sure to make you a sharper salesperson and cinephile as you continue working with your client.Take Adrian’s advice and don’t come out of the story to editorialize — let the story do the work! You can read his lessons learned, put them into practice, and embark on your own journey for stronger relationships and success.

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  Digital Product School -...

  Drew Lovejoy

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  In the dynamic landscape of the digital age, the demand for innovative digital products is ever-growing. Whether you're an aspiring entrepreneur or a seasoned business owner looking to expand your online presence, "Digital Product School" equips you with the comprehensive roadmap you need to succeed in creating and selling digital products online.This indispensable guide demystifies the process of ideation, creation, marketing, and selling of digital products, offering practical insights and proven strategies every step of the way. From ebooks and online courses to software and mobile apps, this book covers a diverse range of digital product types, catering to various audiences and niches.Written by industry experts with years of experience in digital entrepreneurship, "Digital Product School" is more than just a manual; it's a mentorship in book form. You'll learn how to identify lucrative market opportunities, leverage your unique skills and expertise, and harness the power of technology to bring your digital product ideas to life.Inside, you'll discover:Techniques for brainstorming and validating digital product ideasBest practices for designing user-friendly and engaging digital experiencesStrategies for effective marketing, including content creation, social media, and email campaignsTips for optimizing pricing strategies to maximize revenueInsights into building a loyal customer base and fostering brand loyaltyGuidance on navigating legal and financial considerations, such as copyright, licensing, and taxationWhether you're a solopreneur working from your kitchen table or a startup team aiming for exponential growth, "Digital Product School" provides you with the essential knowledge and tools to thrive in the competitive digital marketplace. It's time to turn your passion into profit and embark on your journey to digital product success.

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  Create Irresistible Products...

  Ronan Ashford

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  "Create Irresistible Products That Keep Users Engaged" 
  Are you striving to advance in your field and reinforce your knowledge by mastering the art of creating compelling products? 
  Looking for a complete guide that covers all essential aspects of building products that captivate and retain users? 
  Look no further! 
  This audiobook is your ultimate companion for enhancing your understanding, applying your skills, and participating in practical exercises. With this resource, you're set for success. 
  Updated for the latest trends and techniques in product design and user retention. 
  Key features of this comprehensive guide: 
  - In-depth insights into crafting sustainable engagement through outstanding product experiences 
  - Detailed explanation of strategies to foster continual user interaction and interest 
  - Effective approaches to product development and implementation 
  Our guide stands out with its all-encompassing coverage, which is crucial for achieving excellence in product creation. Concepts are thoroughly explored and precisely explained. 
  Please note that this guide is an independent resource, intended solely for your benefit. 
  Crafted with a clear structure and accessible language, our guide to "Unlock Lasting Engagement Through Exceptional Product Experiences" ensures seamless transitions between topics. Say goodbye to convoluted jargon and embrace clear, concise, and technically accurate content. 
  So, why wait? Click the BUY NOW button, secure your guide, and start your journey to unlocking lasting user engagement and creating products that keep users coming back!

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  The Rules of Persuasion - How...

  Carlos A. Alvarenga, PhD James...

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  Have you ever wondered what makes someone convincing or why some messages persuade when others do not? Have you ever struggled with how to create a persuasive message, story, or presentation? Do you want to understand how persuasion can be used to corrupt or to achieve dangerous ends? 
   
   
   
  The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives. 
   
   
   
  Using insights and examples from art to history to literature to hip-hop, author Carlos Alvarenga updates and expands ideas first presented in Aristotle's Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences—even entire nations.

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