Weitere Bücher, die Sie mögen werden

• 

  The Cognitive Demo - Designing...

  Jeff Mildon

  • 0
  • 0
  • 0

  Most software demos fail—not because the product is weak, but because the human brain is overwhelmed. 
  In a world where buyers are distracted, stressed, and drowning in information, even the best technology gets ignored if the presentation doesn’t align with how people actually think, learn, and decide. 
  The Cognitive Demo reveals the neuroscience behind unforgettable software presentations—and gives you a proven framework to transform your demos into clear, compelling, decision-driving experiences. 
  Drawing on cognitive load theory, memory science, behavioral psychology, and decades of sales experience, Jeff Mildon shows you how to:Capture attention in the first 30 secondsPrevent cognitive overload before it happensBuild memory-anchored demo flows that stickUse emotional cues to accelerate understandingAlign your message with each buyer personaStructure demos that buyers can retell internallyClose with clarity, confidence, and momentum 
  Whether you’re in SaaS sales, solutions engineering, leadership, or onboarding, this book will teach you how to deliver demos that aren’t just watched—they’re felt, remembered, and retold. 
  If you want shorter sales cycles, stronger engagement, and buyers who finally “get it,” you need more than features and workflows. 
  You need The Cognitive Demo.

  Zum Buch

• 

  Thinking Small and Large - How...

  Peter Forbes

  • 0
  • 0
  • 1

  The environmental crisis will not be solved by battery technology. We are looking for answers in the wrong places.
  
  
  
  Life began with the hydrogenation of CO2, and this is the process we must return to in order to heal the planet. Ground-breaking ongoing research into bacterial processes means our knowledge of bacterial processes is ever-expanding, and we can harness this new knowledge to develop a parallel carbon economy using engineered bacteria for fuel, food, and materials. This would enable rewilding on a vast scale, with the small land footprint of bacterial technologies solving the current conflict in land use between farming and fuel and materials production.
  
  
  
  In this fascinating and illuminating book, Peter Forbes shines a light on this crucial technology and offers a tantalising glimpse at what is possible. To solve the big problems, sometimes you have to think small.

  Zum Buch

• 

  The Sound of Many Waters - A...

  Robin A. Crawford

  • 0
  • 0
  • 0

  With the widest catchment area of any river in Britain, the Tay drains much of the lower Highlands of Scotland. A vast network of lochs and smaller bodies of water feed the Isla, Garry, Tummel, Almond and Earn, which all flow into this mighty river.
  As Robin Crawford walks along the banks of the Tay, we delve into the history of this landscape and his personal connection with it, from hill walks with friends into the mountains of the Tay's source to his student days in Dundee, where the Tay eventually spills out into the North Sea.
  Along the route we dip into the river's story: the gold-panners on the river Cononish, the Earthquake House outside Comrie, Beatrix Potter's holiday home near Dunkeld. Throughout, the river is our constant companion, connecting the small moments on which events turn and lives are changed forever.

  Zum Buch

• 

  For All Humankind - The Untold...

  Tanya Harrison, Danny Bednar

  • 0
  • 0
  • 0

  July 20, 1969. Astronauts Neil Armstrong and Edwin “Buzz” Aldrin left humanity’s first footprints on the Moon. The plaque they left behind reads, “Here men from the planet Earth first set foot upon the Moon, July 1969, A.D. We came in peace for all mankind.” But was the Apollo 11 moon landing mission really a global endeavor? How did people outside the United States view these “rocket men”? 
  Against the political backdrop of the Cold War between the US and the Soviet Union, was it, indeed, “For all mankind”? Dr. Tanya Harrison has talked to individuals from a variety of locations outside the United States, to see how this event touched the lives of people across the world. 
  The previously untold stories in For All Humankind reveal the impact of the moon landings around the globe, and what having a “man on the moon” meant to the international community. Listeners willhear interviews with eight non-Americans to get their perspectives,be inspired by their memories of the event as they saw it, and have a unique opportunity to learn more about one of the most historic events in human history. 
  If you liked A Man on the Moon, Rocket Men, and First Man, you will love this insightful book.

  Zum Buch

• 

  Reimagining The Divine - A...

  Dara Molloy

  • 0
  • 0
  • 0

    
  The globalised belief in one ‘God’ has become a problem. The prayer ‘Our Father in heaven’ presents an image that embodies the values of uniformity, exclusivity, patriarchy, authoritarianism and the absence of a sacred presence in nature. 
    
  Here on earth, the climate and biodiversity emergencies foreshadow an apocalyptic future for humans and all life forms. To confront and resolve these emergencies, we need to apply values contrary to the ‘Father God’ image. The important values today include: diversity, inclusivity, gender justice, democracy and a recognition of the sacredness of nature. 
    
  Can we find new spiritual images and narratives that embody these values? This book suggests we can. 
    
  Reimagining the Divine is a call for diversity in belief. No religion has a monopoly of truth. Everyone’s experience and perspective has merit. 
    
  The Spirituality of Experience is a form of mysticism that incorporates these new values. Practiced historically by Celtic monks, it focuses on one’s personal experience of the sacred, and not on beliefs or a creed. 
  If your vision for the future is 
  ·     The return of humans to harmony with the rest of nature 
  ·     The building of a world community that is tolerant and inclusive 
  ·     Finding a way of living on this planet that corrects the human causes of climate change and biodiversity loss 
  then this book may help you, and all of us, get there.

  Zum Buch

• 

  Father Nature - The Science of...

  James K. Rilling

  • 0
  • 0
  • 0

  We all know the importance of mothers. They are typically as paramount in the wild as they are in human relationships. But what about fathers? In most mammals, fathers have little to no involvement in raising their offspring—and sometimes even kill the offspring sired by other fathers. How, then, can we explain modern fathers having the capacity to be highly engaged parents? In Father Nature, James Rilling explores how humans have evolved to endow modern fathers with this potential and considers why this capacity evolved in humans. 
   
   
   
  Paternal caregiving is advantageous to children and to society at large, yet variable both across and within human societies. Rilling considers how to explain this variability and what social and policy changes might be implemented to increase positive paternal involvement. Along the way, Father Nature also covers the impact fathers have on children's development, the evolution of paternal caregiving, how natural selection adapted male physiology for caregiving, and what lessons an expecting father can take away from the book, as well as what benefits they themselves get from raising children, including increased longevity and "younger" brains. 
   
   
   
  A beautifully written book by a father himself, Father Nature is a much-needed—and deeply rewarding—look at the science behind "good" paternal behavior in humans.

  Zum Buch