D'autres livres qui pourraient vous intéresser

• 

  On Message - How a Compelling...

  Zach Friend

  • 0
  • 0
  • 0

  In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. 
   
   
   
  On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. 
   
   
   
  Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative. Specifically, listeners will learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; master the mindset needed to become a better communicator and make a forceful impact on their audience; stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and get results faster by using narrative as a productive tool that will fuel success.

  Voir livre

• 

  DEMAND TRANSPARENCY - Stop Wall...

  Jason G Mandel

  • 0
  • 0
  • 0

  Jason Mandel sheds light on how the big Wall Street firms manipulate circumstances to benefit themselves first, and their clients second. Mandel argues that investors must demand transparency and seek guarantees from their financial advisers. 
  Clarity is needed to navigate a future economy filled with great volatility and uncertainty. Diversification away from long-only stock and bond allocations is critical to protecting your wealth and outpacing inflation. History can teach us that market timing is impossible and that Wall Street (and the government leaders they manipulate) cannot be trusted. Mandel outlines a transparent new paradigm for investors to demand right now.

  Voir livre

• 

  The Obvious Candidate - Land...

  Tommy West

  • 0
  • 0
  • 0

  WARNING: 
  THIS BOOK WILL MAKE YOU SO IRRESISTIBLE THAT YOU MAY HAVE TO TURN COMPANIES AWAY! 
  The job search process is BROKEN-the average American job search takes 5 months, the vast majority of applications are never seen by human eyes, and 82% say that searching for a job is extremely stressful. 
  It's an epidemic full of stress, rejection, and guesswork... but it doesn't have to be for you. 
  The Obvious Candidate was written to help job seekers, just like you, cast a spotlight on themselves that companies can't miss and also discover exactly what it takes to land their dream job in record time. 
  It DOES happen by following the right system that cuts through the noise and teaches you how to market, sell, and position yourself as the irresistible choice. 
  That DOESN'T happen by following traditional, outdated advice that leaves them with more questions than answers. 
  Use these timeless secrets and strategies to become the ONE who stands out over your competition and takes command of your career!

  Voir livre

• 

  Charging Ahead - GM Mary Barra...

  David Welch

  • 0
  • 0
  • 0

  Mary Barra’s quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary’s toughness in moving forward despite the overwhelming obstacles in her path. 
  A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book readers seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson’s quip from 1952 is still true: What’s good for GM is still good for America, and vice versa. America needs to transition to a new era of clean energy and environmentally sustainable transportation. We also need to adapt to a world with far fewer assembly-line jobs, but far more skilled jobs for people who can design, build, and operate robots and other high-tech machines. GM’s attempt to lead those transitions is as important as it is dramatic. 
  Equally compelling is the story of GM’s CEO, Mary Barra, who against all odds took the reins at GM in 2014. Since that time, she has attempted to reinvent a century-old company and equip it for the biggest change in transportation since the internal combustion engine replaced the horse. In the process, she has been ripping out GM traditions by the roots—and taking flak from all sides. Her plan is to make GM—the company famed for the gas-burning Corvette, hulking Cadillac Escalade, and carbon-spewing Silverado pickup—purely electric and clean by 2035.   
  She may not be as wealthy as Jeff Bezos, as brash as Elon Musk, or as powerful as Mark Zuckerberg, but Mary Barra is just as important as any of them. And as one of the most powerful female executives in the world, she is overdue for an in-depth look at her forward-thinking vision, her approach to leadership, and her accomplishments against the odds.

  Voir livre

• 

  Breakout Valuation - How to...

  Patrick E. Donohue

  • 0
  • 0
  • 0

  With trillions of dollars at stake, those who own and control investment capital profit handsomely by severely undervaluing privately held businesses.Lenders lure you with teaser rates. Investment partnerships dazzle you with fancy marketing materials. These are the tools of their trade, helping them earn excess returns on your hard work.Breakout Valuation provides entrepreneurs with the insider knowledge they need to build what matters—a valuable business.Written by an author who shares your entrepreneurial journey and has spent three decades investing, analyzing, and advising billions of dollars of transactions, Breakout Valuation tells you everything you need to know to finance your future today.You can finance growth and stick to your moral compass while avoiding the tricks of the hucksters who want to take outsized returns on your hard work and innovation. You hold in your hands the knowledge to achieve a Breakout Valuation!

  Voir livre

• 

  Teach a Kid to Save - A Fun...

  Stephen Day

  • 0
  • 0
  • 0

  Prepare your child to earn, save, and spend wiselySome of the toughest choices we make in adult life are about money, and so often we feel uninformed, unsure, and ill-prepared. We want better for our kids, but how do we teach them the things we never quite learned?Teach a Kid to Save is your go-to, hands-on, research-based guide to teaching your kids about the wise use of money and the value of work through an innovative, interactive mini-economy. In the mini-economy, kids have jobs, earn a play-money income, make a plan for their money, shop at the household store, and even create their own businesses. The mini-economy gives kids a chance to practice making meaningful choices about money and work, helping them build healthy lifelong habits.With chapters on work, rest, generosity, saving, spending, and entrepreneurship, as well as a quick-start guide, conversation starters, and a special appendix for homeschools, Teach a Kid to Save is the all-in-one resource you've been waiting for.

  Voir livre