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  Covert Cows and Chick-fil-A -...

  Steve Robinson

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  The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. 
  During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015--and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.  
  Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success. 
  Enjoy a behind-the-scenes look at Chick-Fil-A’s visual marketing strategy with photos available in the audiobook companion PDF download.

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  The Brave Habit - A Guide To...

  Todd Henry

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  From the author of Die Empty and Herding Tigers comes a practical guide for leading, collaborating, and creating bravely. 
  When your job requires you to solve problems, create things, or lead others through times of uncertainty, you have to make tough decisions when the stakes are high. Making the right call requires more than talent. It takes bravery. 
  Bravery is not reserved for the chosen few; it's a skill and a daily practice that can be developed. The Brave Habit provides a practical framework for courageous leadership and exceptional work. 
  We need you to lead. Will you choose to be brave?

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  The Rise of Open Source Software

  Introbooks Team

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  Open source software finds its connections with free software and is part of free and open source software over the extended term. Open-source software (OSS) is a form of computer software program that releases source code under a licensing legitimacy wherein the copyright holder allows users the privilege to analyze, modify and share the software to anyone and for any productive purpose. Open-source software may be created either freely and collaboratively. Open-source software is a case in point of open collaboration. 
  The progress of open-source software will offer assorted perspectives beyond those of a single enterprise A 2008 study from the Standish Group reported that the implementation of open-source software models culminated in savings for customers of around $60 billion (£ 48 billion) annually. Initiatives of open source software are undertaken and managed by a network of voluntary programming associations and are commonly used in the gamut of both free and commercial outputs.

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  Brainhacked - How Big Tech...

  Jennifer Beeston

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  Consumers are being manipulated into spending more than they can afford. We have the best intentions but feel as if something’s overriding them. Worse, we don’t know where our money’s going because we’re spending without making conscious decisions to do so. In short, our brains have been hacked.In Brainhacked, renowned financial educator and mortgage originator Jennifer Beeston shows you how to see behind the distortions of online media, change what you’re doing with your money, and learn how to fight back. The same technology that’s hacking our brains into senseless, short-term spending can empower us to achieve our personal goals and act collectively for social good.This comprehensive, insightful book teaches readers to become conscious consumers, offering practical steps everyone can implement immediately to change their relationship with technology and money. After reading this must-have financial self-defense manual, you’ll be prepared to protect yourself from financial predators and manipulative algorithms.

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  Breaking Barriers The Impact of...

  Ph.D. Jennifer Klein

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  Breaking Barriers, The Impact of Women in the World of Science: How Women's Creativity Shapes Science, Women's Visionary Contributions in Science 
  Do you often ponder: 
  What significant breakthroughs have women made in the world of science, and how have these contributions influenced our understanding of the universe? 
  How can the unique perspectives and creative minds of women drive innovation and progress in scientific fields? 
  Is there a book that unveils the inspiring stories of women who have defied conventions to leave an indelible mark on scientific frontiers?Meet the Author: The Science Alchemist 
  The author, using they/them pronouns, is a seasoned explorer of the intersection between creativity and scientific inquiry. Having navigated the challenges and biases within the scientific community, they share a deep understanding of the struggles faced by women in their pursuit of groundbreaking discoveries. The author brings together a wealth of knowledge and a passion for storytelling to illuminate the visionary minds that have shaped scientific frontiers.What to Expect: 
  Explore the untold stories of women whose creativity has fueled scientific breakthroughs across diverse disciplines. 
  Discover the fascinating interplay between creativity, innovation, and scientific progress through captivating narratives. 
  Uncover the challenges faced by women in historically male-dominated fields and how they overcame adversity to make lasting contributions. 
  Gain insights into the transformative power of diverse perspectives in driving scientific discovery forward. 
  Explore the impact of women's creativity on fields such as physics, biology, astronomy, and more. 
  Understand the importance of fostering an inclusive scientific community that celebrates and nurtures creativity from all perspectives.

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  The Strategic Bookkeeper - My...

  Jeannie Savage

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  Your value to your clients extends well beyond the diligent bookkeeping you bring into their business – it’s the intelligence you can provide. It’s the insights that emerge from your experience, your facilitation, and the powerful questions you ask. 
  Ultimately, this book is an invitation to explore how, in the eyes of your growing client list, your services can be seen, not as an expense, but as a very wise and fruitful investment. 
  It's about becoming The Strategic Bookkeeper. 
  Jeannie Savage, author, speaker, mother and founder and CEO of Cloud 9 Strategic distils years of practical and strategic experience into one book, this book, that’s focused on helping you:Create business.Make your clients feel special and appreciative of your value.Ensure that your business is successful enough that you can, if you choose, pay less attention to it and pursue other dreams. 
  But where to start and how to get started? The good news is, you’ve already begun the journey by picking up this book. 
  Now, you’re on your way to becoming The Strategic Bookkeeper.

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