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  Start with Who - How Small to...

  W. Craig Reed

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  Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O'Donnell, is the next generation beyond business books written decades ago, including Simon Sinek's Start with Why and The Challenger Sale by Matthew Dixon and Brent Adamson. The groundbreaking science, examples, and concepts in this book are delivered in easy-to-understand terms and designed to help drive meteoric success for sales, marketing, and recruiting professionals who have started or work for small to medium businesses.Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story. All salespersons know that "facts tell and stories sell." Having trained and coached thousands of sales and marketing professionals for leading firms, New York Times bestselling author W. Craig Reed leverages decades of experience to help individuals hone their messaging down to a few short bullet points presented in a compelling yet easy-to-understand story format designed to teach, persuade, and drive action.

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  Corporate Superpower -...

  Oleg Konovalov

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  Winner of the Readers’ Favorite® silver medal! “Can help your organization create the culture needed to move to the next level of success.”—Marshall Goldsmith, Thinkers50, #1 Leadership Thinker, #1 Executive Coach in the World Culture is the soul of any organization, whether a gas station, church or international corporate powerhouse. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often-overlooked aspect of business thinking and strategy. Positive culture can’t be maintained without such critical factors as respect, job satisfaction, involvement, loyalty, shared affection, preparedness to change, and responsibility, which defines the engagement of everyone in an organization. Teamwork, innovativeness, professionalism, accountability, shared vision, and trust form the main asset of any organization, its metaphysical resources. They define the nature of psychological power residing in culture and have direct impact on a company’s performance and achievement of its goals. Whether or not this potential is realized depends on how effectively it is exploited. In this book, a reader will learn what culture is, why it is important and how to fix it when it goes wrong. Leaders, management, as well as employees on the front lines will benefit from the discussion. This book is for those rising above the ordinary every day. “This book is among the most comprehensive, insightful and educational books I have ever read on how to build a world-class culture. This a must read on this extremely critical topic.”—John Spence, Top 100 Business Thought Leader & Small Business Influencer in the USA

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  Communicate with Courage -...

  Michelle D. Gladieux

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  Winner of nine awards in its first year including: the 2023 PenCraft Best Book Award for Nonfiction, 2023 Nonprofit Authors Association Silver Award, 2023 Readers' Favorite Bronze Medal Award for Business, the 2023 Dan Poynter's Global Ebook Awards Gold Award for Communications, and the 2023 PenCraft Award for Literary Excellence. 
   
  Clear communication requires the courage to confront the psychological blocks that hold you back. Learn how to become a more fearless and peerless communicator. 
   
  As a lifelong communication coach, Michelle Gladieux has discovered the four sneaky obstacles that can keep you from becoming an effective communicator: 
   
  Hiding—Fear of exposing your supposed weaknessesDefining—Putting too much stock into assumptions and being quick to judgeRationalizing—Using being realistic to shield yourself from taking chances, engaging in conflict, or doing other scary but potentially rewarding actionsSettling—Stopping at good enough instead of aiming for something better in your interactionsWhat all these challenges have in common is they require taking risks-to reveal yourself, to question your beliefs, to take a leap of faith, or to move out of your comfort zone. As a response, each chapter includes a Pro Move, or a best practice, and an exercise designed to help you overcome your fears and become a powerful communicator. Courageous communication requires self-knowledge, practice, and a fierce desire to continually improve; this book is like having an expert coach along with you for every step of the journey.

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  Stock Market Investing for...

  Ryan Martinez

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  The #1 Book On Stock Investments!Buy Paperback version and get kindle version for FREE 1. The stock market has its peculiarities. It’s a world where a small matter has the potential of creating a massive impact. One thing added or one thing left out could be the difference between making a million dollars and losing it all. 2. There is no shortage of investors. The world has many of them. And you can be sure that some are extremely successful while others cry bitterly over their losses. 3. The reason why most investors fail is that theyapproach investing as though it were some lottery game. They are chance-takers. They have no plan. They stagger from one failed investment to another, taking stabs in the dark, and soon enough they lose all their money.4. This book has been written to help you become an intelligent investor. An intelligent investor is not a chance-taker. An intelligent investor is a vainvestor who exploits market inconsistencies long before others have taken notice.5. You will learn all the basics of the stock market investment and how to optimize your investments and realize the largest possible profits.6. An investor should not turn himself into a speculator, for a speculator acts on his instincts rather than his intellect when executing trades.7. The stock market is neither a mythical place beyond human understanding, nor a place reserved for people with special genetics. The investors who have made a fortune out of stock market are average people like everyone else except they took their time to understand everything before trying to get in the game.8. There are many investments in the securities markets beyond stocks. You could invest in bonds and funds like mutual funds and index funds.  9. Investing in IPOs gives you a chance to own a slice of a company and in return,you play your part in providing the company with much-neededresources.10. The best single thing an investor can do before taking up an investmen

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  The Perfect StoryBrand

  Jeff Goddard

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  The Perfect StoryBrand: Learn How to Craft a Clear and Compelling Brand Story that Resonates with Your CustomersStorybrand is a marketing methodology developed by Donald Miller that helps businesses clarify their message and create more compelling content. According to Miller, a storybrand is a way of telling your business's story in a way that resonates with your customers and helps you stand out in a crowded market.In this audiobook, you will learn how to build a storybrand for your business. You'll discover the seven elements of a compelling storybrand, including a clear protagonist, a transformation, and a guide. You'll also learn how to use storybranding to create messaging that connects with your customers and helps you sell more products or services.This audiobook will cover the following topics:- The Significance of Narrative in Business- The Power of Storytelling in Marketing- Crafting a Distinctive Presence in the Market- Elevating Your Brand Identity- Streamlining Your Brand Message- Expanding Brand Visibility- And many more!If you want to learn more, scroll up and click “add to cart” now!

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  Product Failure Lessons for...

  Dr. Jim Anderson

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  Product failures are never something that a product manager wants to talk about. We all live with the secret dread that someday the product that we are responsible might turn out to be a failure. When that happens, we all expect that we'll be asked to leave the company.
  
  What You'll Find Inside:
  HOW DELL PRODUCT MANAGERS STOLE CHRISTMAS
  NEW COKE: A PRODUCT MANAGER CAMPFIRE STORY
  PEPSI FUMBLES A GATORADE MAKEOVER: LESSONS FOR PRODUCT MANAGERS
  FIRE SALE – WHAT HAPPENED TO CISCO’S FLIP CAMERA?
  
  It turns out that we're all missing an important learning opportunity here. Products do fail and they end up failing for a wide range of different reasons. Every product failure is loaded with fantastic learning opportunities for product managers. We just need to take the time an open our eyes to see what we can learn from each failure.
  
  Some of the biggest companies out there have suffered very public product failures. Talented product managers at companies like Coke, Dell, Pepsi, Cisco, and Microsoft have all done their best to bring a product to market with the hopes of having a runaway success only to fail. Given all of the resources that they had at their disposal, these failures are even more surprising.
  
  As product managers we need to carefully study what happened in each of these cases. There are lessons here for us. The better that we can understand what went wrong at these well-funded and well-staffed firms the better chance we have of avoiding making the same mistakes.
  
  Contained in this book are the tips and tricks that you are going to need in order to start to spot when a product is going to turn out to be a failure. As you read each chapter, take a moment to think about how you can start to use the information in your job immediately. I think that you are going to be both surprised and pleased with just how much this information is going to help you to avoid making the mistakes that have caused so many other products to fail!

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