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Tourism Bureau Inclusion - cover

Tourism Bureau Inclusion

Evelyn Foster

Traducteur A AI

Maison d'édition: Publifye

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Synopsis

Tourism Bureau Inclusion explores how national tourism boards are adapting to the growing LGBTQ+ travel market, often called the "pink dollar." The book examines whether marketing campaigns are authentic or merely "pinkwashing," and if hospitality training truly creates inclusive environments. It reveals that LGBTQ+ tourism has evolved from a niche market into a significant economic force, influencing societal attitudes and travel expectations.

 
The book's approach begins by defining LGBTQ+ tourism and diversity marketing, then progresses through an analysis of certification programs, marketing campaigns, and training initiatives. It utilizes case studies, marketing material analyses, and surveys from LGBTQ+ travelers.

 
The book argues that genuine LGBTQ+-friendly tourism requires a holistic approach, ensuring safety, respect, and inclusion at every stage of the journey.
Disponible depuis: 07/04/2025.
Longueur d'impression: 90 pages.

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