D'autres livres qui pourraient vous intéresser

• 

  Global Expansion Feasibility...

  Jan Buis

  • 0
  • 0
  • 0

  Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed?Are there too many unknowns in your global expansion strategy?
  This book, Global Expansion Feasibility Framework for Scale-Ups, is the first in a four-part series and serves as an essential starting point in crafting a successful global expansion strategy. The content draws on real-world, practical insights, urging stakeholders to invest extra time and resources at the outset. This approach ensures that both the company and its leadership are well-prepared for the journey of becoming a global player.
  Designed specifically for scale-ups—businesses in a phase of revenue growth and expansion beyond their initial customer base—the book is tailored to those with limited budgets where missteps in global expansion can prove costlier than anticipated. A misguided approach not only risks financial loss but can leave lasting scars and generate negative perceptions toward future expansion efforts.
  The feasibility framework, CPA-CAGE-PMA, is organized into three distinct layers, each to be followed in the proper sequence to maximize results. To demonstrate its effectiveness, the book includes three unique case studies that provide real-world context and application.

  Voir livre

• 

  Marketing in the (Great Big...

  Kathleen Schaub

  • 0
  • 0
  • 0

  Are you a marketing leader tired of being held accountable for predictable results in an utterly unpredictable world?
  
  You're not alone. CMOs, VPs, and marketing directors everywhere face the same impossible expectation: deliver measurable, consistent outcomes while markets shift overnight, customer behavior fragments, and AI accelerates volatility.
  
  The problem isn’t you. It’s the outdated playbook you've been handed.
  
  The old industrial world is gone. Yet traditional management models still treat marketing like a machine: insert budget, receive results. Marketing is a complex, non-linear system and your old playbook was never designed for today's uncertain environment
  
  Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a breakthrough approach rooted in systems thinking and complexity science that finally explains why your best efforts produce unpredictable results and shows you what leaders must do instead to stay credible, strategic, and in control.
  
  In this book, you’ll discover:
  
  Four essential mindset shifts that reframe marketing as an investment, a probability-based leadership model, and an ecosystem to reduce surprises and strengthen executive trust
  Better approaches for measurement and ROI so you can defend budget and drive strategic influence
  How to build resilience and feedback systems that allow your team to adapt before disruption becomes decline
  Marketing leadership is changing. The question is whether you’ll lead the shift or be overtaken by it.

  Voir livre

• 

  The Assassination of Barbara...

  Michael O'Neill

  • 0
  • 0
  • 0

  How could a 66 year old grandmother, who gave her life to helping people with their health, become the subject of a malicious smear campaign which resulted in her being classified as a serious threat to public health in Australia? 
  In the absence of a single case of actual harm, the Health Care Complaints Commission of New South Wales theorised potential harm could arise if people followed Barbara's health advice. 
  This book exposes the hypocrisy of the organisation Friends of Science in Medicine who act as 'friends of science', but are in reality pharmaceutical apologists and the 'Enemies of Truth in Medical Science'. Barbara became collateral damage in the war on any dissent from mainstream medical dogma.

  Voir livre

• 

  The Mastery Formula - Unlock the...

  Caleb David

  • 0
  • 0
  • 0

  "Embark on a journey to mastery with 'The Mastery Formula,' a comprehensive guide to unlocking the secrets of excellence. This book delves into the principles and practices that lead to exceptional performance, revealing how to cultivate the mindset, skills, and habits necessary for achieving mastery in any field. Through insightful reflections, practical exercises, and inspiring stories, you'll learn to identify your passions, develop a growth mindset, and create a roadmap to excellence. Discover how to embrace deliberate practice, overcome obstacles, and cultivate a lifelong commitment to learning and growth. 'The Mastery Formula' isn't just about achieving expertise; it's about transforming your approach to learning and unlocking your full potential. Whether you're seeking to excel in your career, your hobbies, or your personal life, this book will empower you to unlock the secrets of excellence and achieve mastery. Embrace the formula and master your craft."

  Voir livre

• 

  Innovation Alchemy - How to Stay...

  Maks Giordano

  • 0
  • 0
  • 0

  The alchemists never found gold.They searched for centuries. They failed completely. And in failing, they invented modern chemistry, porcelain, phosphorus, and the scientific method itself. The search for the impossible created the invaluable.This is the Alchemist Mindset — and it's exactly what AI cannot replicate.In Innovation Alchemy, Maks Giordano draws on 30 years of innovation work and interviews with over 20 world-leading practitioners — from Google's first Chief Innovation Evangelist to the designer who shaped Apple's iconic identity — to reveal what makes humans irreplaceable in an age of perfect machines.This isn't another book about how to use AI. It's about what AI creates space for.You'll discover:Why human "wandering" produces breakthroughs that optimization never findsHow the greatest innovators turn accidents into advantagesCreative practices you can apply regardless of your industry or company sizePractical tools for productive exploration — not just efficient execution 
  The alchemists never found gold. They found everything else.What will you find?

  Voir livre

• 

  The Leading Ladies at The School

  Andi Sulistiadi

  • 0
  • 0
  • 0

  The characteristics of school leaders who are appointed merely on the instructions of their superiors differ significantly from those of principals who enter the profession out of a deep sense of calling. Leaders appointed by directive often carry out their responsibilities as an obligation or administrative duty, focusing primarily on compliance and fulfilling external expectations. Their authority is derived from positional power rather than intrinsic motivation. In contrast, school principals who assume their role on the basis of personal calling demonstrate a greater sense of commitment, passion, and responsibility for the growth of both students and teachers. Their leadership is not confined to administrative functions but extends to fostering a vision, building a positive culture, and inspiring others. The difference becomes evident in the way they make decisions, manage challenges, and build relationships within the school community. Ultimately, this divergence can be traced back to their initial motivations: while one group enters education out of necessity or appointment, the other chooses the path because of a genuine dedication to the educational mission. The women in this book remind us that leadership is not about power, it is not about status,  it is about service, it is about the courage to balance logic with compassion. Through their vision, education is transformed.

  Voir livre