Weitere Bücher, die Sie mögen werden

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  Entrepreneurial Marketing -...

  Jacky Mussry, Hermawan...

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  In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. 
   
   
   
  The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.

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  Distributed Ledger Technology -...

  SAM CAMPBELL

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  “Distributed Ledger Technology" is the definitive guide for anyone looking to grasp the complex world of distributed ledger technology (DLT). 
  Key features of the book include:Understanding the Basics: An introduction to the fundamental concepts of distributed ledgers, including the technology's origins, how it works, and key terminology.Blockchain and Beyond: A deep dive into blockchain, the most recognized form of DLT, and an exploration of other types of distributed ledgers, highlighting their unique features and applications.Cryptography in DLT: An explanation of the role of cryptography in ensuring the security and integrity of transactions on a distributed ledger.Consensus Mechanisms: A detailed look at how distributed networks achieve agreement on the validity of transactions, covering various consensus mechanisms such as Proof of Work, Proof of Stake, and others.Smart Contracts: An introduction to smart contracts, self-executing contracts with the terms of the agreement directly written into code, and their potential to automate and streamline processes.DLT in Practice: Examination of real-world applications of DLT across various sectors, showcasing how this technology is being used to solve longstanding issues and create new opportunities.Challenges and Considerations: Discussion of the challenges facTing DLT adoption, including scalability, regulatory hurdles, and privacy concerns, along with potential solutions.The Future of DLT: Insights into emerging trends, future applications, and the potential societal impacts of widespread DLT adoption. 
  This book will deepen your understanding and spark your imagination about the possibilities of a more decentralized and transparent digital future.

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  Project Management Basics in 60...

  Tom Henricksen

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  You just got a project to manage and you are not the project manager or you would like a quick refresher this is the book for you! We will start with some pitfalls that many project managers should avoid. From start to completion of the project we see the need for skills and how to handle the inevitable change.  
    
  This step-by-step guide to project management teaches:   Starting a project   Planning a project   Building a project   Running a project   Completing a project  
    
  We also will cover:   Why we need project management   Project Management Skills Handling project change

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  6 Week Money Challenge - For...

  Steve Repak

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  Financial matters are mentioned in the Bible more often than prayer, healing, or mercy. With so many people living paycheck to paycheck, struggling to build their credit and worried they will be in debt the rest of their lives, we need the Bible's words of financial wisdom more than ever.
  Certified Financial PlannerTM Steve Repak reveals what the Bible has to say about spending, saving, and giving in this 6-Week Money Challenge. His simple, step-by-step program is founded on biblical principles paired with a CFPTM's understanding of modern wealth-management strategies.
  Steve inspires and motivates readers to change their financial lives by challenging them to commit to his biblical boot camp. In just six weeks, readers will complete practical and achievable weekly challenges designed for group or individual use.
  Take the 6-week money challenge now and get fit for a healthy financial future. 

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  Restroom Reflections - How...

  Alison Jean Lester

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  These thought-provoking and entertaining essays on how to improve our communication – with ourselves, with our loved ones, with our colleagues and clients, and with strangers – offer tips on developing confidence, awareness, sensitivity, humor, effectiveness, and creativity. Communication coach and author Alison Jean Lester draws from her varied experiences as corporate coach, writer, stand-up and improvisational comedian, world traveler, mother, wife, daughter, sister and friend to bring you this series of pithy reflections on common communication hurdles, and tools for making them feel a lot smaller.

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  Elixir - A Parisian Perfume...

  Theresa Levitt

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  For centuries, scientists believed that living matter possessed a special quality—a spirit or essence—that differentiated it from nonliving matter. But by the nineteenth century, the scientific consensus was that the building blocks of one were identical to the building blocks of the other. Elixir tells the story of two young chemists who were not convinced, and how their work rewrote the boundary between life and nonlife. 
   
   
   
  In the 1830s, Édouard Laugier and Auguste Laurent were working in Laugier Père et Fils, the oldest perfume house in Paris. By day they prepared the perfumery's revitalizing elixirs and rejuvenating eaux, drawing on alchemical traditions that equated a plant's vitality with its aroma. In their spare time they hunted the vital force that promised to reveal the secret to life itself. Their ideas, roundly condemned by established chemists, led to the discovery of structural differences between naturally occurring molecules and their synthetic counterparts, even when the molecules were chemically identical. 
   
   
   
  Scientists still can't explain this anomaly, but it may point to critical insights concerning the origins of life on Earth. Rich in sparks and smells, brimming with eccentric characters, experimental daring, and the romance of the Bohemian salon, Elixir is a fascinating cultural and scientific history.

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