Advertising by motion pictures - Visualizing Commerce: The Evolution of Cinematic Advertising in the Early 20th Century

Ernest A. Dench

Maison d'édition: Good Press

Synopsis

In "Advertising by Motion Pictures," Ernest A. Dench explores the nascent field of film as a powerful medium for marketing and persuasion during the early 20th century. Dench's writing is marked by a meticulous and analytical style, dissecting the visual language of cinema and its potential for advertising. Positioned within the context of burgeoning consumer culture and the rise of mass media, the book examines the interplay between film aesthetics and advertising strategies, offering insights into the emerging techniques that would come to define the industry. Ernest A. Dench, a pioneering figure in film studies and advertising, was profoundly influenced by the rapid evolution of visual media during his era. His academic background in communications and his practical experiences in the advertising realm uniquely equipped him to address the convergence of these two disciplines. Dench's insightful observations and historical context provide a foundational understanding of how film can transform public perception and consumer behavior. This book is a must-read for scholars, marketers, and enthusiasts of film and media studies alike. Dench's pioneering insights remain relevant, making it an essential resource for those seeking to understand the lasting impact of motion picture advertising in contemporary society, as well as its historical significance.

Disponible depuis: 10/07/2023.

Longueur d'impression: 86 pages.

Business et Économie

D'autres livres qui pourraient vous intéresser

Confronting Our Freedom -...

Peter Block, Peter Koestenbaum

Confronting Our Freedom is about reframing the common practices rising from traditional thinking about management and leadership. Most management theory and practice are about the need for clear constraints to succeed in the world where we work, but this now conventional thinking about managing calls for adaptation when working remotely has become common. This book is an invitation to freedom. Structuring our world for freedom is the path to collective accountability. It is ultimately a friendly look into how we might reimagine our participation in the working world, analyzing the strategy, execution, and management of philosophers, leaders, and educators.

Voir livre

Fast Track to Ownership - Boost...

KYALA WILLIAMS

Embark on a Journey to Financial Freedom: Elevate Your Credit Score in Just 90 Days

Imagine unlocking the door to your financial dreams with a higher credit score. Fast Track to Ownership: Boost Your Credit in 3 Months is your comprehensive guide to understanding and enhancing your credit in ways you never thought possible. This book is not just a resource; it's a roadmap to financial independence, designed to empower you with the knowledge and tools to take charge of your credit.

Begin your journey by diving deep into the fundamentals of credit. Learn the inner workings of credit scores, the pivotal role they play in your financial life, and the difference between FICO and VantageScore. With exclusive insights into the agencies that monitor your credit, you'll gain a newfound understanding of what lies beneath your credit report.

But knowledge alone isn’t power—action is. Analyze your current credit situation with precision, identify inaccuracies, and set realistic goals. Transform how you view and manage your debt, employing strategies such as the snowball and avalanche methods, to not only repair but also skyrocket your credit score. Discover the secret techniques of credit building, from the strategic use of secured credit cards to the advantages of installing loans, and learn how your credit utilization ratio can dramatically alter your credit landscape.

Confront collections and navigate bankruptcy with confidence, understanding their repercussions and learning strategic ways to rebound. Moreover, arm yourself against identity theft and fraud through effective credit monitoring and protection strategies.

Voir livre

Leading What Matters Most - A...

Phil Geldart

Leading people should be your greatest asset not your biggest problem.Bridget led a multibillion-dollar company that had grown incredibly fast. Now, she was facing some serious challenges. At the very top of the list? The need to put the customer dead center in everything her company, Talon Tech, executed. This, she knew, would be a monumental challenge.Over the course of her successful journey to address these issues, she discovers:the important role she and her executive team must playthe power of experiential learning to challenge behaviorthe incredible importance of front line leadershipthe power of conviction as an agent of changethe impact of ensuring leaders focus on three priorities: model, coach, and requireTravel with her as she learns to wrestle through, and master, the challenge of being as great at harnessing the potential of her workforce as she is at the creative and operational side of Talon Tech.

Voir livre

Suburbs - A Very Short Introduction

Carl Abbott

We live in the suburban era. Well over half of all Americans and two-thirds of Canadians live in suburbs. Tracts of suburban bungalows ring Sydney and Melbourne. Suburban apartments rise on the outskirts of Paris, Prague, Singapore, and Beijing. Nearly everyone has a strong opinion about suburbs. Folks who love dense cities scorn "suburbia," while people who like big yards dislike bustling sidewalks and subways. Social scientists argue whether suburbs are losing their luster or if a supposed back-to-the-city trend is a mirage—a debate that has been exacerbated by uncertainty over the effects of COVID-19. 
 
 
 
This Very Short Introduction tackles two central questions: What is the history behind a suburbanizing world? What does the suburban trend mean for society, politics, and culture? Two chapters describe the ways that the new technologies of streetcars, trains, automobiles, and internet have allowed the compact cities of Britain and the United States to grow into sprawling metropolitan regions. The following chapters explore the vertical suburbs of Europe and East Asia, improvised or do-it-yourself suburbs in both North America and Latin America, and suburbs as places of employment. The book concludes by exploring criticism and praise of suburbs in popular sociology, fiction, film, and the Americanization of twenty-first-century suburbs around the globe.

Voir livre

The Day They Fell From The Sky -...

Oliver Martin Cass

For more than a century, plane crashes have been among the scariest catastrophes imaginable. The toll on human life is devastating. Yet, as this fascinating book reveals, there are some who defy the odds and survive the unsurvivable. 
In this riveting collection of true stories from sole survivors, we get an inside look at their harrowing ordeal that changed their lives forever. Inside, you get to meet these amazing people such as:The woman who survived the highest fall ever recorded without a parachute, earning her a Guinness World RecordThe woman who survived a plane crash in the Amazon and spent 11 days lost in the jungleThe 4-year-old girl was the sole survivor of a plane crash that killed her family and 154 people. 
And many others... 
We get a glimpse of their life, before and after the accident, explore the possible causes of their plane crash, and dive into the haunting yet fascinating details of the fateful day they fell from the sky. 
And as an added bonus, read on and find out how to improve your odds of surviving a similar fate. 
Inspired by his own father’s survival story, Oliver Martin Cass is a New Zealand-based author who loves to write and tell compelling and interesting stories of people’s survival journeys.

Voir livre

College Survival Hacks: Secrets...

Cyrus Hawke

College Survival Hacks: Secrets to Thriving Through Chaos
⭐⭐ Simplified Audio Guide with Explanations ⭐⭐
Are you eager to advance your academic journey and master the skills needed to excel in college life?
Are you on the lookout for a comprehensive guide that covers all the essential strategies for thriving in college?
Your search ends here!
This guide is your ultimate companion for enhancing your knowledge, honing your skills, and engaging in practical exercises, setting you up for success.
Updated for the 2024-2025 College Experience.
Highlights of this enriched guide:
- Key insights into essential strategies for thriving in college
- In-depth explanations of successful college practices
- Effective techniques for academic preparation and navigating challenges
Our guide stands out with its thorough coverage, which is critical for your academic success. Concepts are explored in detail, ensuring a solid understanding rather than superficial treatment.
Please note that this guide is an independent resource and is not affiliated with any official educational institution.
Crafted with a clear layout and straightforward language, our College Survival Hacks audiobook guarantees seamless transitions across topics. Say goodbye to complicated jargon and embrace clear, concise, and accurate content.
So, why wait? Click the BUY NOW button to secure your guide and embark on your journey to success in the 2024-2025 college experience!
Unlock the secrets to a thriving college life today!

Voir livre