D'autres livres qui pourraient vous intéresser

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  The Growth Dilemma - Managing...

  Anne Wilson, Ryan Hamilton

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  You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers. 
   
   
   
  Welcome to "the conflict zone," where brands must navigate incompatibilities between customer segments to achieve growth, or risk losing more customers than they gain. How did Supreme's attempts to crossover into fashion cost the brand its coveted reputation among skateboarders? How did Apple lose one of its most devoted customer bases when it updated a piece of software? What did Tiffany do when its silver jewelry became too popular with teenagers? 
   
   
   
  Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

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  History of the Thirty Years War...

  Friedrich Schiller

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  The History of the Thirty Years War is a five volume work, which followed his very successful History of the Revolt of the Netherlands. Written for a wider audience than Revolt, it is a vivid history, colored by Schiller’s own interest in the question of human freedom and his rationalist optimism. Volume 3 covers the period from Gustavus Adolphus's victory at Leipzig (fall of 1631) until his death in the battle of Lutzen in November of 1632. - Summary by Alan Winterrowd

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  Hollywood Virgin - Breaking Into...

  Jason Felts

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  Growing up in small-town Texas, Jason Felts dreamed of being in Hollywood. He made his way to California, started his own production company at twenty-three, was named to Variety's "Top 10 to Watch" list, rubbed elbows with famous faces daily, and rose quickly to build and lead a multi-million dollar entertainment company for Virgin, one of the world's most respected brands—so why did he walk away at such a young age? Jason recounts how he diligently pursued opportunities in the entertainment industry, quickly working his way up from small-time, thankless jobs serving the most powerful, to becoming a key industry player himself, making incredible things happen behind the scenes that no one ever knew—until now. Join him as he spills never-told-before tea, sharing how he lost his Hollywood virginity. 
   
   
   
  Hollywood Virgin is Jason's journey of discovering what happens when you achieve more than you imagined and find that the excess isn't enough. This raw and real insider look provides a peek behind the scenes of an industry very few really know. Jason elegantly removes the concealer off the powerful, fake, and dishonest power players at the same time he equally shines light on the authentic, selfless, or lesser known stories in Hollywood. For all those working hard towards fulfilling their dreams, learn and be inspired from his anything-but-straightforward career.

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  Peopledemics

  Lincoln Kokaram

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  PEOPLEDEMICS is a practical, insight-driven guide to understanding human behavior, influence, and decision-making in today’s rapidly evolving world. Drawing from real-world observations and actionable principles, Lincoln Kokaram presents 214 concise, easy-to-apply tips designed to help listeners better navigate personal relationships, business environments, leadership challenges, and everyday interactions. 
  This audiobook breaks complex behavioral concepts into clear, digestible lessons that can be applied immediately. Whether you are an entrepreneur, leader, professional, or simply someone seeking a deeper understanding of people, PEOPLEDEMICS offers valuable insights into motivation, communication, perception, and social dynamics. 
  Structured for listening convenience, each section is focused and purposeful, making it ideal for daily listening, reflection, and continuous personal growth. Rather than theory alone, this audiobook emphasizes practical awareness, helping listeners recognize patterns in behavior and respond more effectively in real-life situations. 
  PEOPLEDEMICS is not just about understanding others—it’s about understanding yourself and using that awareness to create better outcomes in business, relationships, and life.

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  The Power to Predict - How Real...

  Vivek Ranadive

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  Real-time business gives companies the ability to monitor and react to changes and address problems as they occur. But no matter how sophisticated their information-gathering and data mining systems are, they're still playing catch-up. In The Power to Predict, Ranadivé forecasts the next step in achieving breakthrough business performance, a new approach he calls Predictive Business: the ability to anticipate business problems and opportunities and to act preemptively. Predictive Business allows companies to take real-time information, correlate it with historical patterns, and recognize events that hold tremendous profit potential. 
   
   
   
  In an effort to stay ahead of the curve, a handful of companies have been quietly making the transition from reactive organizations to proactive, and are well-suited for a customer-centric business paradigm. Ranadivé takes us inside a number of these companies—including Amazon, Pirelli, Harrah's, E. & J. Gallo, Wal-Mart, and 7-Eleven—to show how they are making that transition, and are able to anticipate customer needs and be ready satisfy them the minute they emerge; and be prepared for sudden events such as a power outage, spikes in demand for a product or service, logistic issues due to changing weather patterns, or evolving customer requirements.

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  E-Commerce Hacks - How to Start...

  Patrick Davis

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  Are you tired of the 9 to 5 grind?  
  Want to be your own boss and work on your own terms? 
  The internet has made it easier than ever to start your own business and make money online, and E-Commerce is one of the fastest-growing and most lucrative industries out there. But with so much information available, it can be overwhelming to know where to start. That's where "E-Commerce Hacks" comes in. 
  This audiobook is your comprehensive guide to everything you need to know to start and grow a successful e-commerce business. From finding the right products to sell to creating a killer website and driving traffic to your store, we'll show you how to set yourself up for success and start making money from day one. 
  Here are some key takeaways you can expect from "E-Commerce Hacks":Learn how to find the best products to sell and identify profitable nichesDiscover the secrets to creating a high-converting website that will turn visitors into customersMaster the art of driving targeted traffic to your store through social media, email marketing, and moreUnderstand the ins and outs of dropshipping and how it can help you build a successful business without the hassle of inventory and shippingStay ahead of the competition with cutting-edge marketing strategies and tips to boost your sales 
  If you're ready to take control of your financial future and build a thriving e-commerce business, "E-Commerce Hacks" is the audiobook for you. With easy-to-follow tips and tricks and expert advice from successful entrepreneurs, you'll have everything you need to start making money online and living life on your own terms. 
  So what are you waiting for? Download "E-Commerce Hacks" now and start your journey towards financial freedom today!

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