D'autres livres qui pourraient vous intéresser

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  The Leader's Guide to Speaking...

  John Baldoni

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  Whether in a meeting or a presentation, a watercooler conversation or a formal speech, a leader’s most important job is to. 
  Your idea may be groundbreaking. The potential profits might be exhilarating. The time to act may be right now, but if you’re not able to craft and deliver a clear message that doesn’t lead the audience to gain your perspective, that can be the difference between your pitch being transformational and becoming forgettable. 
  Executive coach and leadership expert John Baldoni provides this concise tool kit containing more than 100 practical tips for creating and communicating meaningful messages with presence and authority. 
  In The Leader's Guide to Speaking with Presence, you will discover how to:Present their ideas clearly and provide contextRadiate confidence and put the audience at easeRefine their deliveryUse stories to inform, involve, and inspireLeverage the energy of any roomConvey optimism tempered with reality to gain buy-inTurn PowerPoint presentations into performances 
  When a leader learns to own the room with an authentic and persuasive speech, the audience will become putty in their hands. The Leader's Guide to Speaking with Presence helps leaders achieve the kind of genuine presence that evolves into lasting trust and quantifiable influence.

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  Fun at Work - More Time Freedom...

  Greg Winteregg

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  Whether your dream is to enjoy a four-hour work week or you love the 80-hour hustle, your definition of freedom is what’s right for you. No matter how you define happiness, there are basic planning and organization skills that must be in place to achieve your goals. You can enjoy your work rather than becoming a slave to it. No more incomplete projects and unfulfilled dreams if you follow some simple steps.  
    
  In his book, Fun at Work, Greg Winteregg teaches you how toenjoy your business and your lifeimplement the precise philosophy Greg has used to achieve successtake ownership of your time—no matter what you do for workearn the MONEY you want to make…  
    
  …all the while staying true to your ultimate purpose and goals.

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  The Dark Side of Influence and...

  Edward Hamilton

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  "The Dark Side of Influence and Persuasion" authored by renowned expert Edward Hamilton, is a compelling and comprehensive guide that unveils the intricate psychology behind manipulation tactics while empowering readers with the tools to resist them. Drawing from an extensive range of academic research and real-world examples, this transformative book equips individuals with the knowledge and strategies necessary to identify and counteract the harmful effects of manipulation in their personal and professional lives. 
  With a keen understanding of the tactics employed by manipulators, Hamilton navigates readers through the hidden realms of influence, shining a light on the dark side that often goes unnoticed. Through the exploration of psychological manipulation techniques, readers gain valuable insights into how manipulators exploit vulnerabilities, distort perceptions, and erode autonomy. By examining these insidious tactics, the book serves as a beacon of awareness, enabling readers to recognize and resist manipulation. 
  Empowered by the knowledge gained from "The Dark Side of Influence and Persuasion," readers learn to discern the subtle signs of mind control and manipulation in various contexts. By understanding the underlying principles behind these tactics, they are equipped with the tools to protect themselves from manipulation's harmful effects. From emotional manipulation to gaslighting, readers gain practical advice and guidance on how to assert boundaries, strengthen their emotional intelligence, and develop mental resilience.

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  Business Affiliate Marketing

  RWG Publishing

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  Hello and welcome to this course on affiliate marketing in this course we're going to cover how to generate commission with affiliate marketing module one covers finding a product to promote module 2 covers marketing channels the module 3 covers advanced tactics by the time this course is over you'll know how to effectively promote products and earn commissions as an affiliate so without further ado let's dive into the first module. Hey guys welcome to module one in this module our expert will be teaching you about choosing a product to promote so get ready to take some notes and let's jump right in. All right so when it comes to finding products to promote there's 3 general categories I think you should look at the first to deal with launches in the third one deals with evergreen products. The reason I make a distinction is because there's a certain power behind ongoing product launches meaning something is new and just hitting the market place. And the power is basically 2 phenomenon came the first one of course the scarcity if there's a deal going on right and the price is going to change in a few days that's huge if your affiliate you will make sure you have big conversion rates yeah you wanna make sure you got good EPCs earnings per click one of the best ways to make sure that you have a very successful promotion is by promoting something that is low in launch mode because of that scarcity factor the other phenomenon he's just novelty okay newness there's an excitement that comes with being on the sales page that's talking about this being a new product that's coming to the market today you know there's something associated with that in human psychology that makes people more likely to buy the just seeing an evergreen you know static offer all right so you don't have to do lodges we're gonna focus on that for the first 2 items here.

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  55 Daily People Skills - 55 Ways...

  Dre Baldwin

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  It's happened to me, too. A lack of connections has cost me opportunities.  
  Knowing the right people - who knew and liked me - has helped me many times as well.  
  It seems random, but what if we could get some control over these occurrences?  
  What if you could develop and strategically use skills for connecting with people? What if you could then leverage those connections to advance your interests while helping others?  
  This isn't "too good to be true". People are doing it every single day.  
  With this book, you're next.  
  Everything you do will involve people.  
  In sports, you have teammates, opponents, and coaches.  
  Businesses have co-workers, customers, prospects, suppliers, employees, and bosses.  
  Relationships don't even exist without at least two people involved.  
  Making money, winning awards, getting jobs, getting known...all require people to be involved.  
  All this said, your people skills must constantly improve. Expanding your ability to deal with people will always help you.  
  Here, you'll learn 55 people skills that need to become part of your communication arsenal starting now. Some, you may have been taught before. Some will be completely new to you. Some you may know about, but have forgotten to remember to use. Let this be your reminder.  
  Avoid the mistake of thinking you "already know" anything within this book, because knowing it is your problem! If you were doing it instead of just knowing it, you'd be getting better results with people, and in turn increased success in every area of your life.  
  This booklet will infuse you with 55, everyday people skills.  
  How soon can you start? How soon will you see results? The next time you communicate with a person!  
  Remember: Communication is much more than just talking. Listen on and learn. Then do something with what you know.

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  HBR's 10 Must Reads on Strategic...

  Philip Kotler, Clayton M....

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  Stop pushing products—and start cultivating relationships with the right customers. 
   
   
   
  If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. 
   
   
   
  Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

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