D'autres livres qui pourraient vous intéresser

• 

  Tap - Unlocking the Mobile Economy

  Anindya Ghose

  • 0
  • 0
  • 0

  Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge — a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

  Voir livre

• 

  Fearless Social Confidence

  Cameron Craig

  • 0
  • 0
  • 0

  Fearless Social Confidence: Discover Better Networking Skills and Strategies to Help Build Your Personal NetworkThese days, there are many situations where it’s not really what you know but who you know. And what you know and what you do with this knowledge are important components that would lead to business success. After all, a business without an in-demand product line isn’t in business very long. So where does this demand come from? That’s where the other half of the equation kicks in. The demand comes from WHO you know - your clients and customers. In this audiobook, you will learn how to develop excellent networking skills that will enable you and your business to reach a new level of visibility. This increased visibility will then result in more customers and will give you an edge over your competitors.This audiobook will cover the following topics:- What is Networking- Why Should You Network- Networking Skills- Networking Obstacles- Face-to-Face Networking Checklist- Online Networking- And many more!To learn more, scroll up and click “add to cart” now!

  Voir livre

• 

  Business Collection - A Guide...

  Connor G D Whiteley

  • 0
  • 0
  • 0

  Get 3 audiobook in this amazing bundle! 
  Perfect for students and workers. 
  Are you a student or worker who has bad time management? 
  Do you want to become a leader? 
  Do you want to know what’s involved in leadership? 
  Do you want to improve your leadership? 
  If the answer is yes to any of these questions, then this is the book for you. 
  What included in this boxset: 
  Time Management: A Guide for Students and Workers- an audiobook that will show you 8 time management tools to help you improve your time management. 
  Leadership: What Makes a Good Leader- an audiobook that explores over 10 qualities that all leaders to be effective to help you improve your leadership. 
  Business Skills: How to Survive the Business World?- this audiobook teaches and explain over 15 different business skills that should help with your employability and increase your knowledge about the business world. 
  BUY NOW TO START YOUR JOURNEY. 
  Note: This audiobook is perfect for listening whilst commuting, jogging, exercise, doing the housework and more. 
  Or you might just want a relaxing listen before you go to bed.

  Voir livre

• 

  A Book of Five Rings

  Miyamoto Musashi

  • 0
  • 0
  • 0

  Miyamoto Musashi was renowned in his own time as an invincible warrior, a master artisan, an author, and philosopher. Today, his philosophy is still revered by the Japanese and used as a guide for daily decision-making-and business strategy. He wrote A Book of Five Rings not only as a thesis on doing battle, but also as a way to approach and live all aspects of life-"any situation where plans and tactics are used." When A Book of Five Rings first appeared on North American bookshelves in 1974, its message took the business community by storm. It provided insight into the then-emerging Japanese influence and offered a new way to think about business. It instantly became a vital tool for assured success and has remained so ever since.The principles in this work are as true today as they were over 300 years ago, and are as valid for business negotiations as for hand-to-hand combat. Based in the principles of Zen and advocating a hands-on approach to mastering the skills for winning, A Book of Five Rings is very likely the most perceptive guide to strategy ever written.

  Voir livre

• 

  Everyday Creative - A Dangerous...

  Mykel Dixon

  • 0
  • 0
  • 0

  Upend your personal status quo and reclaim your natural creativity in every single action you takeEveryone claims to value creativity, and businesses are clamoring for disruptive thinking and innovation. Yet we often feel creatively stifled at work, because business processes seem to leave no room for real originality. In this climate, it takes a heroic effort to reclaim our status as independent thinkers, to bring meaning and joy to our work lives and to make lasting changes that will bring value to everyone around us. In Everyday Creative, culture and creative leadership expert Mykel Dixon reveals what's holding us back from our full creative potential and explains how we can reclaim our original, vibrant selves.Is your ability to think differently hindered by an unconscious view that creativity doesn't belong in the boardroom? It's an all-too-common mistake, but the truth is, creativity is fundamental for business growth and personal fulfillment. If you want to survive in the digital era, you need to pursue your own creative sensibilities and foster creativity in your team. This book shows that original thinking can shake things up, becoming the source of our competitive advantage and a key driver of sustainable success.

  Voir livre

• 

  Best Sellers

  Jason Trudy

  • 0
  • 0
  • 0

  Best Sellers: Discover the Secrets on How to Produce or Find the Right Products to Sell That Would Make the Most ProfitsEven before you consider the look and feel of your website or even the name of your company, you must first decide what products you intend to offer there. The product you choose will affect every decision you would make for your business moving forward. Other facets of your business will be pointless unless you have an excellent product that enhances them. In this audiobook, you will learn different tips and strategies on how you can find the right product to sell that would help your business succeed. You will learn how to create and build or source the right product that would make the most profits. This audiobook will cover the following topics:- Finding the Product to Build and Sell- Resources to Assist you in Making Your First Sale- What You Need to Know About Expanding Your Revenue- Building the Product- What is Product Viability- Making Your Product a Success- Factors to Produce a Success Product- Characteristics of a High-Quality Product- And many more!If you want to learn more, scroll up and click “add to cart” now!

  Voir livre