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  Tap - Unlocking the Mobile Economy

  Anindya Ghose

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  Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge — a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

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  Mississippi River Floodwater

  PBS NewsHour

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  A 15-mile stretch of the swollen Mississippi River, closed Tuesday due to pressure on levees, has been reopened to barges moving one at a time. Tom Bearden reports on the short- and long-term environmental effects the floodwater could have on Lake Pontchartrain, oyster beds and more.

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  Summary and Analysis of The...

  Worth Books

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  So much to read, so little time? This brief overview of The Tetris Effect tells you what you need to know—before or after you read Dan Ackerman’s book.   Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.   This short summary and analysis of The Tetris Effect includes: Historical contextChapter-by-chapter summariesProfiles of the main charactersDetailed timeline of key eventsImportant quotesFascinating triviaGlossary of termsSupporting material to enhance your understanding of the original workAbout The Tetris Effect: The Game that Hypnotized the World by Dan Ackerman:   In his book The Tetris Effect, Dan Ackerman provides an informative, intriguing account of the history of one of the world’s most popular video games.   The surprising story begins in Soviet Russia, where computer researcher Alexey Pajitnov programmed the first version of Tetris using outdated software—before it spread westward and went viral. As the addictive game grew in popularity around the world, so did the fight for its ownership.   Learn about the early days of Cold War–era computer programming, the people and companies who sought control of the intellectual property, and how playing Tetris physically impacts our brains.   The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.  

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  Urgent Calls from Distant Places...

  Marc-David Munk

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  A profound exploration of emergency medicine practiced at the most remote and challenging frontiers of East Africa. This inspiring collection of essays finds hope and meaning in the face of extraordinary odds, as a young physician asks: What are the ethical and moral dimensions of saving one life knowing countless others will die? 
  In 2008, a young doctor set out for Kenya, to volunteer with the famed AMREF East African Flying Doctors Service. An emergency physician looking to make a difference, Marc-David Munk flew dozens of missions as a flight surgeon to eleven East African countries, including war-torn Somalia and the Democratic Republic of Congo. 
  From his unarmed air ambulance, Munk and his team treated patients suffering from severe trauma, possible Ebola hemorrhagic fever, elephantiasis, malaria, and gunshot wounds. In Urgent Calls from Distant Places, the missions described are real and compelling. Readers will meet sick NGO workers in Somalia, malnourished Ugandan soldiers, suicidal teenagers, violent cow rustlers, American special forces, albino children murdered for their body parts, and even 19th-century explorers David Livingstone and Henry Stanley. Each chapter details the medical challenges of the mission but also explores the greater philosophical questions raised by treating patients in East Africa: African history, the impact of colonialism, communism, religion, terrorism, and war. Munk examines the unique histories and politics of the eleven countries he visits. 
  Urgent Calls is the story of the doctors, nurses, and pilots who tackled complex and dangerous missions to save lives. The book also bears witness to the author’s moral development as a healer and as a human. Urgent Calls takes readers to the wild beauty of East Africa and embraces the challenges of healing patients with humility, gratitude, and hope... one life at a time.

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  7 Caregiver Landmines - And How...

  Peter W. Rosenberger

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  This guide identifies the ideas and actions that can harm both caregivers and their loved one—from the author of Hope for the Caregiver.   A caregiver’s journey often contains beliefs and behaviors that act like emotional landmines and can cause serious damage. Avoiding these landmines, while finding a path to safety, requires caregivers to hear from someone with experience they can trust. Author and radio host Peter Rosenberger draws upon three decades of caring for his wife through a medical nightmare to discuss seven caregiver landmines that wreak havoc in a caregiver’s life. Helping them navigate to a place of safety, 7 Caregiver Landmines equips fellow caregivers to live a healthier, calmer, and even more joyful life—because “healthy caregivers make better caregivers!”  Praise for Peter Rosenberger and Hope for the Caregiver “With tenacity, tenderness, and humor Peter Rosenberger brings hope to those who find themselves in the overwhelming and sometimes lonely role of caregiver.” —Amy Grant, Grammy Award–winning singer/songwriter, author and actress   “In a world hung up on trying to make sense out of hard times, Peter drives the point home that ‘we don’t have to understand—God understands, and that’s enough.’ This is THE book for caregivers, written by one with scars and immense credibility.” —Jeff Foxworthy, comedian, author, television host   “Peter Rosenberger was the keynote speaker at the NYS Caregiving & Respite Coalition™’s annual conference. Through humor, he gave practical advice to caregivers living the care partnering experience. More importantly, he brought hope to professionals and family caregivers who deal with the struggles of caregiving day in and out.” —Ann Marie Cook, President/CEO of Lifespan

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  In Search of My Father -...

  Helena Popovic

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  What happens when life throws together a busy, enthusiastic, doctor-daughter and her bereaved, disenchanted, dependent father? What happens when science meets stubbornness and a parent needs parenting? 
  Following her mother’s death, Dr Helena Popovic puts her medical training and beliefs to the test when she becomes the carer for her elderly father, who has encroaching dementia. 
  A passionate medical practitioner and international speaker, Helena finds herself living out everything she preached. 
  This moving story is part personal diary, part scientific treatise and part practical guide, woven together with humorous anecdotes. Above all, it’s an inspiring account of a daughter in search of her father: the man beyond the grief, despair, depression and dementia. 
  This timeless book deals with a complex issue many of us will need to face: how best to care for elderly parents or loved ones who can no longer care for themselves. What do those in our care most need from us? 
  Are there steps we can take to defy dementia and build a better brain? Are we able to sharpen our intellect, tap into brain potential we never knew we had, and prevent the cognitive decline most of us believe is inevitable with ageing? 
  The answer is an unequivocal YES! 
  Facts inform but stories transform. The facts in this book will change your thinking – the story in this book will change your life. 
  ‘Who would have thought that dementia could be such an adventure—that adventure, in fact, prevents dementia!’ Dr Sarah Woodbury FRANZCOG

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