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Summary

This is a book that deliberately defies logic. The Dream  Café offers an introduction to the lessons that brand owners  can learn from emulating the way that artists think and work.  Utilizing a dip-in/dip-out approach in the form of an A to Z it  argues that the kind of radical and edgy art that has historically  served to provoke, challenge and disrupt the status quo evolved  from illogical and irreverent ways of thinking and doing. The Dream  Café argues that businesses need to emulate the Avant-Garde in  order to survive and prosper, and shows how you can put Dream  Café thinking into place and increase creativity and  innovation in your work and around your brand.

Publishing date: 2022-06-23; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Business & Economics