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Marketing National Parks for Sustainable Tourism - cover

Nous sommes désolés! L'éditeur ou l'auteur a retiré ce livre de notre catalogue. Mais ne vous inquiétez pas, vous pouvez toujours choisir les livres que vous souhaitez parmi plus de 500 000 titres!

Marketing National Parks for Sustainable Tourism

Dr. Stephen L. Wearing, Dr. Stephen Schweinsberg, Dr. John Tower

Maison d'édition: Channel View Publications

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Synopsis

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.
Disponible depuis: 19/01/2016.

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