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  Exam Skills

  IntroBooks Team

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  Clearing an examination requires study skills. Last moment cramming and all-night studies is not how an examination is cleared. Students might give their 100% yet may be unable to achieve the desired results. This is because the approach to studying for the examination is wrong. Learning and developing examination skills help in bringing out the confidence within. Some of the techniques and skills include prioritization, revision techniques, time management, stress management, use of technology and social media management. Student will have the ability to clear any type of examination once they have control over such skills and develop the confidence to clear an exam. 

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  Building Distinctive Brand Assets

  Jenni Romaniuk

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  Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

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  The #ArtOfTwitter - A Twitter...

  Daniel Parsons

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  MASTERING TWITTER IS THE MOST POWERFUL WAY TO GET YOUR VOICE HEARD AS A CREATIVE PROFESSIONAL 
  In The #ArtOfTwitter, fantasy writer and Twitter coach Daniel Parsons explains how he grew a 90,000 strong army of loyal followers and gained real-world influence as an indie author. Breaking his tactics into short chapters and simple, actionable steps, he demonstrates exactly how any creative professional can achieve similar results. 
  Whether you’re a writer, artist, musician, or any other creative professional, The #ArtOfTwitter will show you how to: 
  - Understand the changing world of social media 
  - Avoid common mistakes 
  - Grow your popularity without being suspended 
  - Gain a bigger audience by using hashtags 
  - Build strong relationships with your followers 
  - Nurture follower engagement 
  - Save time with Twitter apps 
  - Implement a strategy for sustained growth 
  - Make money with Twitter ads 
  - Ensure every tweet is a hit 
  - Get real-world influence

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  Better Simpler Strategy - A...

  Felix Oberholzer-Gee

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  In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage.How does the Value Stick work? It provides a way of measuring two fundamental forces that lead to value creation and capture—the customer's willingness to pay and the employee's willingness to sell their services to the firm. For example, increasing product quality increases a customer's willingness to pay. And firms can redesign work processes or conditions or integrate other benefits (besides income) to lower employees' willingness to sell their services to firms and still retain them.With many examples across industries (based on Harvard Business School case studies), Oberholzer-Gee shows these value dynamics in action and explains how looking at and adjusting these measures using one tool, the Value Stick, enables firms to gauge and improve their strategies and operations.

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  The Value Sale

  Ian Campbell

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  If you can prove ROI, you can sell anything.You’re struggling to make sales, and you know it. When meeting with prospects, you routinely challenge them to move to the next step in the sales process, but they’re still not buying. You’re good at showing them your product’s features, but that’s not helping to close deals.Ian Campbell wants to permanently disrupt your sales slump. You can’t afford to ignore The Value Sale’s winning method for showing value to prospects, quantifying benefits, and creating a winning ROI business case for your product.Discover the strategy to weave value into the entire sales process. Learn how simple changes in the way you speak can bring more leads, more sales, and happier customers. Master the step-by-step process to identify value points and prove ROI. The secrets of The Value Sale will revitalize the way you do business.

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  Becoming a Category of One - How...

  Joe Calloway

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  Becoming a Category of One teaches how extraordinary  companies do what they do so well, and how to obtain the tools and  ideas you need to emulate them.  Full of case studies and  personal reflections by leaders of exceptional companies, this book  is designed to help anyone transform their run-of-the-mill business  into an extraordinary company-whether you operate a multinational  corporation or a mom-and-pop shop.   For the second edition, Joe will update many cultural  references, and case studies and anecdotes will be added or at  least revised.  The most significant change will be replacing  the original last chapter, "The Heart of a Category of One  Performer," with a new chapter, "Sustaining Category of One  Status."  This chapter will focus on companies that have been  market leaders for a long period of time (i.e. Southwest Airlines,  American Girl Stores, Ritz-Carlton Hotels, etc.)  Joe will  also trim some existing chapters to make room for an entirely new  chapter, "Consistency of Performance is the New Wow Factor."

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