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  The Power Formula for LinkedIn...

  Wayne Breitbarth

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  Freshly updated with new information, screenshots, and resources, this third edition of The Power Formula for LinkedIn Success is a valuable expansion of the guide that’s helped tens of thousands access the full power of LinkedIn—for their companies and their careers.Aimed at the experienced business professional who’s either skeptical about LinkedIn or is looking for ways to more effectively use it, Wayne Breitbarth’s user-friendly guide explains how professionals can employ this social networking site to create lasting business connections, build a unique personal brand, and generate significant business opportunities.Even those who entered the business world long before the rise of Facebook can benefit from LinkedIn. In fact, Breitbarth argues that the experience and connections of seasoned professionals give them a leg up in harnessing its power. Now readers have his original advice, information about LinkedIn’s latest features, and a wealth of new resources. A keyword-selection tool and profile-optimization checklist remain important features.Wayne Breitbarth has been a LinkedIn trainer since early 2009. He has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions. His guide gives any professional—from entry level to CEO—the confidence to begin integrating this innovative tool into their branding and marketing strategy. The book is rounded out with a six-week, two-hour-per-week start-up plan and a weekly maintenance plan that will motivate readers to make the most of their time on LinkedIn.

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  The Fortune Cookie Principle -...

  Bernadette Jiwa

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  It's not how good you are. It's how well you tell your story.  Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.  The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

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  STFU - The Power of Keeping Your...

  Dana Lyons

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  This program is read by the author."Lyons is an able narrator who brings self-deprecation and humor to parts that may lose their impact in print. His emphatic delivery is dynamic, and listeners may find themselves nodding along in agreement."- Library Journal New York Times bestselling author Dan Lyons is here to tell you—and don't take this the wrong way—that you really need to shut the f*ck up!Our noisy world has trained us to think that those who get in the last word win, when in fact it’s those who know how to stay silent who really hold the power. STFU is a book that unlocks this power and will change your life, freeing you to focus on what matters. Lyons combines leading behavioral science with actionable advice on how to communicate with intent, think critically, and open your mind and ears to the world around you.Talk less, get more. That’s what STFU is all about. Prescriptive, informative, and addictively readable, STFU gives you the tools to become your better self, whether that’s in the office, at home, online, or in your most treasured relationships. Because, after all, what you say is who you are.So take a deep breath, press play, and quietly change your life.A Macmillan Audio production from Henry Holt & Company.

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  Do Business Better - Traits...

  Damian Mason

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  Build your best life by forging your own path to business successAfter consulting for companies such as Monsanto, DuPont, and Cargill, and speaking to nearly 2,000 audiences across the world, Damian Mason, successful businessman, agriculturalist, podcaster, and writer, wants to help you achieve your entrepreneurial goals and live a better life. While other business books claim to tell you how to reach success, they fall short because they don't address the fact that success is different for each of us. Do Business Better helps you define success on your terms, then shows you how to achieve it.You'll learn the Four Unwavering Traits of Entrepreneurial Success and how to discover the differences between routines and habits, then implement your changes through meaningful actions that create permanent improvement. Along the way, you'll learn from real-world examples and relatable stories, and discover a wealth of applicable advice on starting, managing, and growing your own enterprise.Discover your best life, then build a path to achieve itLearn how other entrepreneurs have adapted their lives to achieve their goalsFind out what's really standing between you and your dreamsRid yourself of ineffective thinking patterns and develop habits that actually help youDo Business Better is the go-to guide for business people, entrepreneurs, and the self-employed looking to jumpstart their journey and build their dreams into reality. If your goal is prosperity, longevity, and a life and business on your terms, this audiobook is for you.

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  General Introduction to...

  Sigmund Freud

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  These twenty-eight lectures to laymen are elementary and almost conversational. Freud sets forth with a frankness almost startling the difficulties and limitations of psychoanalysis, and also describes its main methods and results as only a master and originator of a new school of thought can do. A text like this is the most opportune and will naturally more or less supersede all other introductions to the general subject of psychoanalysis. It presents the author in a new light, as an effective and successful popularizer, and is certain to be welcomed not only by the large and growing number of students of psychoanalysis in this country but by the yet larger number of those who wish to begin its study here and elsewhere. (From the Preface)

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  Start with the Story

  Kristian A Alomá Ph.D.

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  Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.

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