Altri libri che potrebbero interessarti

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  Nation State and Economy

  Ludwig Von Mises

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  In "Nation, State, and Economy," Ludwig von Mises examines the intricate connections between economic activities and the political and social structures of nations. He explores the role of the state in economic affairs, the impact of interventionism, and the consequences of various economic systems on the overall well-being of societies. Mises argues for the importance of individual freedom, free markets, and limited government intervention as essential elements for the prosperity and stability of nations.

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  The Business Scaling Blueprint -...

  Tony DiSilvestro

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  SCALING YOUR BUSINESS IS ALL ABOUT MINDSET AND CREATING A MEMORABLE EXPERIENCE FOR THE CUSTOMER. WHAT KIND OF MEMORABLE EXPERIENCE? WELL, THAT’S UP TO YOU.Tony DiSilvestro is the master at experience creation. He’s scaled dozens of businesses and shares everything you need to know about how to do the same. In The Business Scaling Experience, DiSilvestro walks you through exactly how to apply these principles to your own business. He is the founder of over thirty-one businesses including Ynot Italian, Ynot Build and Design, Ynot Wind and Solar, and Employee Launch. Tony speaks on stages across the world and mentors fellow entrepreneurs and CEOs. This book is the culmination of everything he’s learned so far, and he’s just getting started. If you’re interested in creating a loyal brand, experiences your customers love, scaling your business, and reaching your biggest goals, you’ve picked up the right book.

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  The Giant's Ladder - The Science...

  Elizabeth Chabe

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  As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.Key Features:Audience Insight: Learn how to accurately identify and understand your target market.Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors.Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience.Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns.Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media.Event Strategy: Discover practical advice for making a strong impression—and maximizing limited budgets—at trade shows and conferences.Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectivelyAuthored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant’s Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.

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  The Referral Engine

  Arin Marlowe

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  The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing is excellent because the promotion is already coming from your satisfied customers that’s why they are recommending your product or services to other people. Once you learn how to maximize referral marketing, you will be way ahead of your competition.This audiobook will teach you all of the pertinent information about referral marketing that were gathered from 25 years of experience in creating and generating leads and other referral marketing programs. You will learn the effective strategies on how to increase referrals that would significantly increase your revenue. This audiobook will teach you about the following topics:- Referrals Are the Lifeblood of Any Business- Word-of-Mouth VS Referral Systems- Referrals in Your Business Starts With Your Attitude- How to Implement an Effective Autopilot Stay-In-Touch and Referral Marketing Great Follow-up System- Why Customers Would Stop Buying From YouAlthough your existing customers are your best marketing tool in referral marketing, you still need to come up with a solid marketing plan for your campaign. You need to be able to support your existing customer’s claims of how great your product or services are. If you want to have an insight into referral marketing that was gathered from more than 20 years experience, this audiobook is the perfect guide for you. Scroll up and click “add to cart” now.

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  I AM Success Daily Affirmations...

  Think ThinkAndBloom

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  Success is your birthright. You have the power to attract anything you want in life. You only need to tune your mindset to a frequency of success. It is like a radio station that you only need to receive the vibrations. Your subconscious has tremendous power. You can tap into the power anytime. 
  Through these powerful affirmations, you will tune your frequencies to success and abundance. You will power your subconscious with power resilience success and joy. If you u

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  California Against the Sea -...

  Rosanna Xia

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  Along California's coastline, the Pacific Ocean is rising and pressing in, imperiling both wildlife and the maritime towns and cities that millions of people call home. In California Against the Sea, Los Angeles Times coastal reporter Rosanna Xia asks: As climate chaos threatens the places we love so fiercely, will we finally grasp our collective capacity for change? 
   
   
   
  Xia, a Pulitzer Prize finalist, investigates the impacts of engineered landscapes, the market pressures of development, and the ecological activism and political scrimmages that have carved our contemporary coastline—and foretell even greater changes to our shores. From the beaches of the Mexican border up to the sheer-cliffed North Coast, the voices of Indigenous leaders, community activists, small-town mayors, urban engineers, and environmental scientists commingle. Together, they chronicle the challenges and urgency of forging a climate-wise future. Xia's investigation takes us to Imperial Beach, Los Angeles, Pacifica, Marin City, San Francisco, and beyond, weighing the rivaling arguments, agreements, compromises, and visions governing the State of California's commitment to a coast for all. Through graceful reportage, she charts how the decisions we make today will determine where we go tomorrow: headlong into natural disaster, or toward an equitable refashioning of coastal stewardship.

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