D'autres livres qui pourraient vous intéresser

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  Trend Following: Learn to Make a...

  Matthew G. Carter

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  "The trend is your friend": Learn to make a fortune in both bull and bear markets  
   
  Trend training is a great way of earning profits from somewhat large stands in the market without devoting so much time to your computer or smartphone. You must observe the trend and hold positions at low-risk entry points until there is a reversal of the trend. This is a strongly disciplined system and highly profitable due to enough diversification.  
   
  Here is a preview of what you'll learn... 
   
   
   
   An Overview of Stocks 
   Different Types of Stocks 
   Myths About the Stock Market 
   Following Trends in Trading Stocks 
   Trend Trading 
   Trends Types 
   How to Enter a Trend 
   And basically everything you need to know to start trading options today

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  The Disconnect Principle -...

  Ann Latham

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  The way we traditionally think about feedback, accountability, and performance management prevents us from being the kind of human beings we want to be. The emphasis on pressure, discipline, and controlling others is not comfortable. Traditional advice for giving feedback comes up short; we prepare and practice scripts that fail us. Too often we walk away feeling miserable without accomplishing what we had hoped.  
  The Disconnect Principle changes all of that. It will show you how to eliminate those difficult conversations entirely. Once you understand the root cause of the discomfort, it is simple to avoid it altogether.

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  The Giant's Ladder - The Science...

  Elizabeth Chabe

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  As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves? 
   
  The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services. 
   
  What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.

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  501 Ways to Roll Out the Red...

  Donna Cutting

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  "Donna Cutting writes with passion about innovative ways service providers give a world-class experience to their customers. Put the ideas in this book into action and you'll fascinate your customers with red carpet service." —Sally Hogshead, author of Fascinate 501 Ways to Roll Out the Red Carpet for Your Customers is power-packed with proven, ready-to-implement action ideas to enhance your customers' experience. You'll find examples from a variety of fields, from healthcare, banking, and entertainment to small business, retail, and entrepreneurial ventures. 501 Ways to Roll Out the Red Carpet for Your Customers will give you helpful tips to: •Make "red-carpet service" a first and lasting impression•Get your team "red-carpet ready"•Inspire positive word-of-mouth by delivering wow•Handle service recovery with style•Employ creative marketing ideas and social media savvyUsing the plethora of tips, tricks, and techniques in this book you don't have to reinvent the customer-service wheel—just roll out the red carpet!

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  Ask & Deliver - Discover the...

  Mary Ann O'Brien

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  Mary Ann O’Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O’Brien Voice of Customer (O.VoC) survey, has been called “The Mother of Modern Marketing.” Now she’s sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers. In the book, O’Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth. 
  The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O’Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O’Brien quickly learned that the insights gleaned from the survey data—customer data—were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did. It explains how O’Brien refined and added to the survey as she worked with clients across different sectors, growing her business while helping them achieve their dreams. And finally, it explores what happened when O’Brien subjected her own company to her methodology, and the unexpected changes that followed. It’s a fascinating education in a new and exciting marketing methodology, as well as an exploration of how one woman guided her business through the Great Recession and the Covid crisis in order to change the way marketing is done.

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  When Can You Start? - The...

  Bud Whitehouse

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  Step by step, you’ll learn how to thrive during your employment search—from effective networking to negotiating an offer to succeeding at your new job.   The vast majority of job seekers don’t know what they don’t know about the job search, and when they get a job they don’t know how to create and manage success. When Can You Start? shows job seekers:    What they are really selling  How to identify success using a skill set  The best ways to conduct a proactive job search  Effective evaluation and negotiation tactics to earn optimum compensation and benefits    By combining Whitehouse’s week-to-week work strategies and proven career management secrets, job seekers of all types can work toward obtaining promotions and better job opportunities.

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