Other books that might interest you

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  Professionalizing Leadership

  Barbara Kellermann

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  Over the last 40 years, the leadership industry has grown exponentially. Yet leadership education, training, and development still fall far short. Moreover, leaders are demeaned, degraded, and derided as they never were before. Why?The problem is that leadership has stayed stuck. It has remained an occupation instead of becoming a profession. Unlike medicine and law, leadership has no core curriculum that is considered essential. It has no widely agreed on metric, or criteria for qualification. And it has no professional association to oversee the conduct of its members or assure minimum standards.Professionalizing Leadership looks to a past in which learning to lead was the most important of eruditions. It looks to a present in which learning to lead is as effortless as ubiquitous. And it looks to a future in which learning to be a leader might look different altogether — it might resemble the far more rigorous process of learning to be a doctor or a lawyer. As it stands now, the military is the only major American institution that gets it right. It assumes leadership is a profession that requires those who practice it to be taught in accordance with high professional standards. Barbara Kellerman draws on the military experience specifically to develop a template for learning how to lead generally.

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  Combat-Ready Kitchen - How the...

  Anastacia Marx de Salcedo

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  You probably don't realize that your supermarket is filled with foods that have a military origin: canned goods, packaged deli meats, TV dinners, cling wrap, energy bars . . . the list is almost endless. In fact, there's a watered-down combat ration lurking in practically every bag, box, can, bottle, jar, and carton Americans buy.Anastacia Marx de Salcedo shows how the Department of Defense Combat Feeding Directorate plans, funds, and spreads the food science that enables it to produce cheap, imperishable rations. It works with an immense network of university, government, and industry collaborators such as ADM, ConAgra, General Mills, Hershey, Hormel, Mars, Nabisco, Reynolds, Smithfield, Swift, Tyson and Unilever. It's a good deal for both sides: the conglomerates get exclusive patents or a headstart on the next breakthrough technology; the Army ensures that it has commercial suppliers if it ever needs to manufacture millions of rations.And for us consumers, who eat this food originally designed for soldiers on the battlefield? We're the guinea pigs in a giant public health experiment, one in which science and technology, at the beck of the military, have taken over our kitchens.

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  Love-Based Copywriting Method -...

  Michele PW (Pariza Wacek)

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  The book that started a movement!  
  Part of the highly acclaimed Love-Based Business series that has been featured on numerous media outlets including Forbes, CBS and NPR.  
  Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. 
  But you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.  
  Ahhh -- doesn't that sound wonderful?  
  In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services. Plus, she includes dozens of exercises so you too can easily implement love-based copy in your own business. 
  Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients. 
  You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love.

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  Zero Trust and Third-Party Risk...

  Gregory C. Rasner

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  Dramatically lower the cyber risk posed by third-party software and vendors in your organizationIn Zero Trust and Third-Party Risk, veteran cybersecurity leader Gregory Rasner delivers an accessible and authoritative walkthrough of the fundamentals and finer points of the zero trust philosophy and its application to the mitigation of third-party cyber risk. In this book, you'll explore how to build a zero trust program and nurture it to maturity. You will also learn how and why zero trust is so effective in reducing third-party cybersecurity risk.The author uses the story of a fictional organization—KC Enterprises—to illustrate the real-world application of zero trust principles. He takes you through a full zero trust implementation cycle, from initial breach to cybersecurity program maintenance and upkeep. You'll also find: explanations of the processes, controls, and programs that make up the zero trust doctrine; descriptions of the five pillars of implementing zero trust with third-party vendors; and numerous examples, use-cases, and stories that highlight the real-world utility of zero trust.

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  HBR's 10 Must Reads on Change...

  Harvard Business Review

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  Lead change amid constant turbulence and disruption.More of the ideas you want, from the authors you trust. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good—but also when times are tough.

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  The Blessed Entrepreneur - 5...

  Billy Sticker

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  The church has done a great job teaching us how to give, but a poor job teaching us how to earn. There is a mindset throughout much of the church that money is evil. In Genesis 2:11-12, God tells us there is gold in the land (Garden of Eden), and the gold was good. Money isn’t bad, greed is. In 1 Timothy 6:10, we learn that the love of money is the root of all evil.   
  I have a background in ministry, and now I’m an entrepreneur. We are able to do more good for the Kingdom with money than without. 
  In this book you are going to discover what God really says about money and finances. You are also going to learn the exact steps I used to build a lifestyle business that generates multi-millions in revenue per year while I only work as little as 5 hours per week. 
  You will also learn:Money isn’t bad, greed isWe are called to love God and love people.We can love people by serving them and helping them solve their problems.Your business should be used to serve others.How to use your business to grow God’s kingdom.What the Bible says about sales.How to close more sales.How to create irresistible offers.The P5 Formula: the exact framework I used to build a multimillion dollar company working whenever and wherever I want.And more. 
  My goal in this book is to give you permission to prosper and allow God to download business ideas into you that will change your life, as well as the lives of others. If you are a business owner, or have ever felt like you may want to start a business, this book is for you.

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