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  Pink Cars and Pocketbooks - How...

  Jessica A. Brockmole

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  A fascinating history of how the automotive industry and consumers battled to define what women wanted in a car. 
    
  Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In Pink Cars and Pocketbooks, Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. 
    
  This groundbreaking work explores the evolution of women's automotive participation and the cultural shifts that have redefined their roles as drivers, mechanics, and consumers. Brockmole traces the rise of gendered marketing of automobiles over the course of the twentieth century. Auto companies created ads that conformed to commonly held ideas about women's relationships with automobiles. As the century progressed, marketing to women became less informative and even more gendered: the automotive industry portrayed women as passengers, props, or reluctant drivers, interested primarily in aesthetics. And yet, by the 1970s, female drivers were communicating directly with each other, forming clubs, and teaching each other through women-focused repair manuals.  
    
  By examining market research studies, advertising archives, trade journals, women's magazines, newspapers, driving handbooks, and repair manuals, this book shows how women bought their way into the automobile and masculine car culture. Brockmole uncovers the stories of pioneering women who defied conventions, such as trailblazer Alice Ramsey, the first woman to drive across the United States in 1909, and Barb Wyatt, whose contributions to automotive manuals broke new ground. Women have always been users of technology, and this book illustrates how the auto industry evolved—as well as how it chose not to evolve—in response.

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  End of the Julio-Claudian...

  Editors Charles River

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  Throughout the annals of history, there have been few figures as reviled as Lucius Domitius Ahenobarbus, better known as Nero Claudius Caesar Drusus Germanicus, or more simply, Nero. Even today, he remains one of the Roman Empire’s most famous – or notorious – figures, a villain whose impact on popular culture is so vast that his name crops up consistently to this day in literature, film, TV and mediums as unlikely as video games and anime. 
  Nero ranks among the very worst of the Caesars, alongside the likes of mad Caligula, slothful Commodus, and paranoid Domitian, a figure so hated that, in many ancient Christian traditions, he is literally, without hyperbole, considered the Antichrist; according to a notable Biblical scholar, the coming of the Beast and the number 666 in the Book of Revelation are references to Nero. He was the man who, famously, “fiddled while Rome burned”, an inveterate lecher, a murderous tyrant who showed little compunction in murdering his mother and who liked to use Christian martyrs as a source of illumination at night – by burning them alive. His economic policies, according to many historians, virtually bankrupted Rome.  
  Having left no heir, Nero’s death plunged the empire into confusion and chaos, bringing to an end the Julio-Claudian lineage while at the same time offering no clear rule of succession. This presented the opportunity for influential individuals in the empire, and in particular provincial governors who also commanded large military garrisons, to express and further their own ambitions to power. The result was a period of instability and civil war as several pretenders to the throne, among them the emperors Galba, Otho and Vitellius, gained and lost power, until finally the emperor Vespasian seized and retained the imperial principate. Vespasian subsequently imposed order and discipline on a chaotic empire and went on to establish the Flavian Dynasty.

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  Beyond 9 to 5

  Mike Monsoon

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  The last place Tyler wants to be in a heatwave is at work. His idiot of a co-worker annoys him no end and the work is sending him to sleep. A meeting with an older colleague almost sends him over the edge, but this is a meeting that Tyler is going to be glad he attended. 
  An erotic tale of lust. When the heat gets the better of you and takes over your instincts, who know's what could happen. 
  Mike Monsoon's latest offering entices you in, it teases with the erotic before going into a thrilling climax.

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  Pointers from Ramesh Balsekar:...

  Gautam Sachdeva

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  Gautam Sachdeva first visited the Advaita sage Ramesh Balsekar in February 2000, and has been attending his talks ever since. Over a period of eight years, he also found himself taking on the role of a publisher, working intimately with Ramesh in the process of publishing some of his books. In May 2007, Gautam wrote an article in Life Positive, India’s leading spiritual magazine, as a tribute to Ramesh on his 90th birthday. With the heartwarming response from readers to this article, and Ramesh’s suggestion to make it into a booklet, he then put down what he considered the core of the teaching as presented by Ramesh – to seekers from all over the world – in his morning talks. Most of Ramesh’s books have been published from his original hand-written notes, or are transcripts of dialogues with seekers. This book is a summation of the core concepts in the “spoken word” of Ramesh, as if he were walking the seeker through his entire teaching in one morning talk. This is what Pointers from Ramesh Balsekar is about – pointers to dealing with life’s situations, its pleasures and pains, with equanimity and peace of mind – from one of the world’s leading Advaita sages.

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  Power and Innocence - A Search...

  Rollo May

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  Stressing the positive, creative aspects of power and innocence, Rollo May offers a way of thinking about the problems of contemporary society. 
   
   
   
  Rollo May defines power as the ability to cause or prevent change; innocence, on the other hand, is the conscious divesting of one's power to make it seem a virtue, a form of powerlessness that Dr. May sees as particularly American in nature. From these basic concepts he suggests a new ethic that sees power as the basis for both human goodness and evil. 
   
   
   
  Dr. May discusses five levels of power's potential in each of us: the infant's power to be; self-affirmation, the ability to survive with self-esteem; self-assertion, which develops when self-affirmation is blocked; aggression, a reaction to thwarted assertion; and, finally, violence, when reason and persuasion are ineffective.

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  Mexico - Historical Milestones...

  Anya Solace

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  Mexico’s history is a fascinating blend of ancient civilizations, colonial rule, and modern economic evolution. Situated at the crossroads of North and Central America, the country has played a crucial role in shaping regional and global events. From the sophisticated societies of the Mayans and Aztecs to the dramatic upheavals brought by Spanish colonization, each era has left an indelible mark on Mexico’s cultural and economic landscape. This book explores key milestones that have defined Mexico’s development and the economic transformations that continue to shape its future.  
  The origins of Mexico’s rich history begin with its diverse geography, which has influenced the rise of powerful civilizations. The Aztecs, with their vast empire and advanced societal structures, left behind a legacy of engineering, agriculture, and governance that still resonates today. Similarly, the Mayans developed sophisticated mathematical and astronomical systems, highlighting the intellectual achievements of pre-Columbian Mexico. These civilizations thrived for centuries before encountering the seismic changes that came with European arrival.  
  The Spanish conquest in the early 16th century marked a profound turning point. Hernán Cortés and his forces, aided by superior weaponry and alliances with indigenous groups, dismantled the Aztec Empire and imposed colonial rule. Spain’s domination reshaped Mexico’s social, economic, and political structures. The encomienda system placed indigenous populations under harsh labor conditions, while the introduction of Catholicism and European traditions altered local customs and belief systems. Despite the oppression, Mexico’s indigenous and mestizo populations adapted, creating a unique cultural fusion that remains a defining aspect of the country’s identity. 

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