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  What's Your Problem - To Solve...

  Thomas Wedell-Wedellsborg

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  Are you solving the right problems? Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on low-impact work. Startups build products that nobody wants. Organizations implement "solutions" that somehow make things worse, not better. Everywhere you look, the waste is staggering. As Peter Drucker pointed out, there's nothing more dangerous than the right answer to the wrong question. There is a way to do better. The key is reframing, a crucial, underutilized skill that you can master with the help of this book. Using real-world stories and unforgettable examples like "the slow elevator problem," author Thomas Wedell-Wedellsborg offers a simple, three-step method - Frame, Reframe, Move Forward - that anyone can use to start solving the right problems. Reframing is not difficult to learn. It can be used on everyday challenges and on the biggest, trickiest problems you face. In this visually engaging, deeply researched book, you'll learn from leaders at large companies, from entrepreneurs, consultants, nonprofit leaders, and many other breakthrough thinkers. It's time for everyone to stop barking up the wrong trees. Teach yourself and your team to reframe, and growth and success will follow.

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  The Intuitive Manager

  Roy Rowan

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  Roy Rowan, a US Army Major, was Life Magazine’s Assistant Managing Editor in charge of Life’s world-wide news coverage.   At the very instant JFK was assassinated, Roy was having lunch with Henry Luce, Time’s Founder and Editor in Chief who instructed Roy to fly out to their Chicago printing plant, stop the presses and remake the Magazine.  Roy went on to be a senior writer at Fortune where he wrote more than 65 major articles.

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  Summary of Aaron Glantz’s...

  Falcon Press

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  Buy now to get the main key ideas from Aaron Glantz’s Homewreckers 
    
  Aaron Glantz’s Homewreckers (2019) is a detailed account of the reverse mortgages tsunami that wreaked havoc across the USA during the housing crisis, stripping thousands of their homes and leaving them indebted to faceless companies and fraudulent banks. During this wave, some businessmen managed to take advantage of the crisis, use other people’s money, and make billions off risky bets. These men, despite believing they were saving the country from economic disaster, were in fact benefiting from a rigged, weak system that left taxpayers bearing the costs of substantial losses. As a counterpoint, Glantz also details the story of a defrauded couple and how their daughter became a fighter for reform. 
   

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  Shifting Gears - How to Harness...

  Ryan O'Reilly

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  Sometimes when you work at a large corporation, or even in a small business, you hit plateaus. It can feel like you’re stuck in neutral--revving the engine as hard as you can, but not going anywhere. It’s frustrating, to say the least! If you don’t know how to drive a car, it’s easy to blame the vehicle for your lack of progress--just like it’s easy to blame your boss or your team. The truth is it’s you who has to reach down and shift the gears so you can move forward. The same is true in life. "Shifting Gears" will help you find the right gear to help you gain traction, move forward, and accelerate your success.

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  Sales Differentiation - 19...

  Lee B. Salz

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  "If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.To win deals at the prices you want, the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking augiobook teaches you how to develop those strategies.In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you." The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople: Recognize that the expression "we are the best" causes differentiation to backfire.Avoid the introspective question that frustrates salespeople and ask the right question to fire them up.Understand what their true differentiators are and how to effectively position them with buyers.Find differentiators in every nook and cranny of the company using the six components of the "Sales Differentiation Universe."Create strategies to position differentiators so buyers see value in them. 
  The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople:Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities.Shape buyer decision criteria around differentiators.Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity. Use a buyer request for references as a way to stand out from the competition.Leverage the irrefutable, most powerful differentiator...themselves. 
  Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want. 
  Accompanying charts are available in the audio book companion PDF download.

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  A Guide to Executing Film Content

  Caroline Reed

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  A Guide to Executing Film Content is a concise roadmap for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners.  Advertisers use creative content to sell products or services.  Creative film content (moving imagery) can reach consumers across multiple media platforms, including but not limited to television, the internet, in-store, or on mobile devices.  Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions.  The process of executing creative content is often face-paced, has it ups and downs, and even the best-laid plans can go awry.  Knowing how to navigate the process increases the changes for success.

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