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  Fundamentals of Clinical Trials

  Curt D. Furberg, David L....

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  This is the fifth edition of a very successful textbook on clinical trials methodology, written by recognized leaders who have long and extensive experience in all areas of clinical trials. The three authors of the first four editions have been joined by two others who add great expertise. 
   
  This book is intended for the clinical researcher who is interested in designing a clinical trial and developing a protocol. It is also of value to researchers and practitioners who must critically evaluate the literature of published clinical trials and assess the merits of each trial and the implications for the care and treatment of patients. The authors use numerous examples of published clinical trials to illustrate the fundamentals.

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  Viralnomics - The Ultimate Guide...

  Kade Marley

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  Viralnomics: The Ultimate Guide on How to Go Viral! Learn All About Viral Marketing and the Elements of a Successful Viral CampaignWhen you're planning your viral marketing strategy, it's important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll. Every single viral campaign begins with giving something away. It could be an ebook, a piece of software, an instructional video, or even a few laughs,  but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you're going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you're giving away. Now that doesn't mean you're giving away the farm. But you do need to give away great stuff. There are lots of ways you can do that, while still leaving your customerswanting more.This audiobook will teach you how you can create viral campaigns for your business. You will learn what resources you can use, how to get started, the effective strategies to make sure your campaigns really go viral and not flop. This audiobook will discuss the following topics:- Viral Marketing For Your Online Businesses- How is Viral Marketing Unique- History and Viral Marketing Campaigns- Opportunities and Ideas- And many more!When you're planning your viral marketing strategy, it's important to keep in mindthe basic requirements which you will all learn here so scroll up and click “add to cart” now!

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  Algorithms

  Panos Louridas

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  Digital technology runs on algorithms, sets of instructions that describe how to do something efficiently. Application areas range from search engines to tournament scheduling, DNA sequencing, and machine learning. Arguing that every educated person today needs to have some understanding of algorithms and what they do, in this volume in the MIT Press Essential Knowledge series, Panos Louridas offers an introduction to algorithms that is accessible to nonspecialists. Louridas explains not just what algorithms are but also how they work, offering a wide range of examples and keeping mathematics to a minimum. 
   
   
   
  After discussing what an algorithm does and how its effectiveness can be measured, Louridas covers three of the most fundamental applications areas: graphs, which describe networks, from eighteenth-century problems to today's social networks; searching, and how to find the fastest way to search; and sorting, and the importance of choosing the best algorithm for particular tasks. He then presents larger-scale applications: PageRank, Google's founding algorithm; and neural networks and deep learning. Finally, Louridas describes how all algorithms are nothing more than simple moves with pen and paper, and how from such a humble foundation rise all their spectacular achievements.

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  Inside Animal Hearts and Minds -...

  Belinda Recio

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  As Charles Darwin suggested more than a century ago, the differences between animals and humans are of degree and not of kind. Not long ago, ethologists denied that animals had emotions or true intelligence. Now, we know that rats laugh when tickled, magpies mourn as they cover the departed with greenery, female whales travel thousands of miles for annual reunions with their gal pals, seals navigate by the stars, bears hum when happy, and crows slide down snowy rooftops for fun. 
   
  In engaging text, photographs, and infographics, Inside Animal Hearts and Minds showcases fascinating and heart-warming examples of animal emotion and cognition that will foster wonder and empathy. Learn about an orangutan who does “macramé”, monkeys that understand the concept of money, and rats that choose friendship over food. Even language, math, and logic are no longer exclusive to humans. Prairie dogs have their own complex vocabularies to describe human intruders, parrots name their chicks, sea lions appear capable of deductive thinking akin to a 10-year-old child’s, and bears, lemurs, parrots, and other animals demonstrate numerical cognition. 
   
  In a world where a growing body of scientific research is closing the gap between the human and nonhuman, Inside Animal Hearts and Minds invites us to change the way we view animals, the world, and our place in it.

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  Low-code Data Engineering -...

  Simon Winston

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  "Low-Code Data Engineering: Building Data Solutions with Ease" is a comprehensive guide that explores the exciting world of low-code data engineering. In this book, you'll learn how to harness the power of low-code tools and platforms to build efficient data pipelines, transform data, and manage data storage with minimal manual coding. 
  The book covers the fundamentals of data engineering and the low-code revolution, enabling readers to understand the significance of both fields. It then delves into various low-code tools and platforms available in the market, providing detailed insights into their features and capabilities. 
  Through real-world applications and case studies, you'll see how low-code solutions can be applied to solve common data engineering challenges. You'll also explore topics like data governance, security, and data warehousing in the low-code context. 
  With a focus on practicality and hands-on guidance, this book equips you with the knowledge and skills needed to implement low-code solutions in your data engineering projects. Whether you're a data engineer, data scientist, or business professional, this book will help you unlock the potential of low-code data engineering and stay ahead in the ever-evolving world of data. 
  Start your journey in low-code data engineering today and discover how to build data solutions with ease. 
   

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  The Common Rule - Habits of...

  Justin Whitmel Earley

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  Over 100,000 Copies Sold!
  Christianity Today Book Award – Christian Living/Discipleship
  Create a Gospel-Centered Rule of Life
  Habits form us more than we form them. The modern world is a machine of invisible habits, forming us into anxious, busy people. We yearn for the freedom of the gospel but remain shackled by our screens and exhausted by our routines. How can we truly break free, find rest, and form a life that aligns our habits with our foundational beliefs?
  According to Justin Earley, the answer is a rule of life. The Common Rule's four daily and four weekly habits transform frazzled days into lives of love for God and neighbor.
  In The Common Rule, you'll find
  
  - doable, life-giving practices to find freedom and rest for your soul,
  - expanded content including study guide questions for individual reflection and group discussion, and
  - practical, accessible resources for building habits that bring life.
  Take the first step toward a life of intentionality and discover how simple, meaningful habits can transform your everyday moments into a rhythm of peace and purpose.
  "Full of glimpses of the life we were made for, and the simple choices that can take us in that direction. The habits described here, and the wisdom they embody, are the path toward sanity in a frenetic world." – Andy Crouch, author of The Tech-Wise Family and Culture Making
  "With his precise plan, Earley instructs Christians on how to create an environment for a healthy spiritual life." – Publishers Weekly Review, February 2023

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