Weitere Bücher, die Sie mögen werden

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  AI - The Ultimate Marketing Game...

  Dr. Deepak Renganathan

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  The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers. As if all these were not enough, radically divergent views from industry stalwarts fuel a raging debate:  
  “AI will continue to get way more capable… People are using it to create amazing things. If we could see what each of us can do 10 or 20 years in the future, it would astonish us today.” 
  Sam Altman, Cofounder and CEO of OpenAI 
  I can't see a path that guarantees safety. We're entering a period of great uncertainty where we're dealing with things we've never dealt with before. And normally, the first time you deal with something totally novel, you get it wrong. 
  Geoffrey Hinton, 'The Godfather of AI'  
  This book is an attempt to evaluate both sides of the view and present a middle path, that of a cautious optimism. Dive into this essential guide to navigate the promises and complexities of AI to ensure you are not just a bystander but a leader in the next technological era. 
  Dr. Deepak Renganathan, a Doctorate in AI and an Advisory Board Certified Chair™, is a seasoned marketing professional with over 22 years of experience across industries such as automobile, luxury real estate, fashion, and 5-star hospitality. Deepak has delivered positive turnarounds for Fortune 500 companies across the Americas, China, EMEA, and APAC regions. His expertise lies in creating impactful, data-driven marketing strategies by leveraging AI, big data, and automation for business growth.

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  Mountainish

  Zsuzsanna Gahse

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  A narrator and her dog are criss-crossing the Swiss Alps. She travels with friends who share her interest in food, languages and their topographical contexts. They collect colours, even look for colourlessness, and develop the idea of a walk-in diary, a vain attempt to archive their observations.
  Gradually, other mountains appear in their observations and memories, as do the mountains of literature and art. Mountains may be sites of fear and awe, of narrow-mindedness, racism and ever-looming collapse; Alpine lodges may be places of hospitality, retreat and unexpected encounters; of nature under threat.
  In 515 notes, Zsuzsanna Gahse unfolds a finely woven interplay between her six characters while giving us a vivid panorama of mountain worlds, a multi-layered typology of all things mountainish.

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  The Seaweed Revolution - How...

  Vincent Doumeizel

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  Accessible and engaging, topical reading with case studies from around the world. Written by world expert with guaranteed media coverage. First mainstream book looking at seaweed from an environmental standpoint. Will appeal to fans of popular science and those with interest in environmental issues.

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  Words from the Hedge - A...

  Richard Negus

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   Words from the Hedge   is a passionate evocation of the history, beauty and importance of our hedgerows by a craftsman who has been laying hedges for almost three decades and has the scars to prove it. 
  
  
  Hedges are as old as civilisation and as emblematic of the British countryside as chalk streams, hay meadows and oak trees. But unlike woodland and rivers, farmland hedges remain on the periphery of the public consciousness, often going unnoticed and almost always underappreciated. Wielding his pen as deftly he does a billhook, professional hedgelayer Richard Negus takes us on a journey that reveals these ribbons of thorn and barb are so much more than mere decoration or boundary markers. They are essential for much-needed wildlife recovery. If we don't get our hedges right, there is little hope for species like the almost-extinct turtledove.
  
  
  And yet, no hedge is truly 'wild'; each one is a testament to generations of human skill and labour, requiring ongoing maintenance to survive and thrive. But there is a problem: we need more hedgelayers, and this is something Negus is trying to solve.
  
  
  Introducing a lively band of fellow countrymen and countrywomen along the way, Negus explores everything from the practical complexities of modern farming and land ownership to the challenges faced by conservationists. Written with vigour and humour, as well as rare insight and honesty,  Words from the Hedge  is a timely exploration of how we can use hedges to make the British countryside a place where nature has a home.

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  The Man Who Designed the Future...

  B. Alexandra Szerlip

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  Before there was Steve Jobs, there was Norman Bel Geddes.  
  A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gaming, Bel Geddes designed everything from the first all-weather stadium, to Manhattan’s most exclusive nightclub, to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 1960s.  
  In The Man Who Designed the Future, B. A. Szerlip reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, Bel Geddes was a visionary whose career would launch him into social circles with the Algonquin roundtable members, stars of stage and screen, and titans of industry. 
  Light on its feet but absolutely authoritative, this first major biography of Norman Bel Geddes is a must for anyone who wants to know how America came to look the way it did.

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  PHP - PHP Security and Session...

  Andy Vickler

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  Discover how you can secure your website and applications now. Understand how security and sessions get managed. 
  Do you want to know how your website can be secured? Are you getting attacks on your websites? Are you getting tired of applying tricks they show in YouTube but it’s still not working? 
  If so, the simple solution is right below: PHP Security and Session Management will answer all your queries and help you understand the core issues and how you can solve them. It will educate your about the threats your site can face once it’s live. This book will address the issues and the solutions as well. 
  Imagine not worrying about getting your site hijacked, having abundant knowledge about the threat you’ve just faced. Imagine being able to help a fellow or junior programmer. Imagine your site fully secure and not having to worry about getting robbed while you sleep. With this book, you can gain vital information on these issues and get their solutions as well. 
  You’ll receive the basic yet critical information regarding PHP security, from threats to attacks. After listening to this book you’ll understand the core steps you need to take in order to prevent these attacks. 
  Along with these amazing discoveries, you’ll be able to secure your PHP website. By the end of this book, if you keep it in practice along with listening to it, you’ll end up being a master of security and session management. 
  It is for anyone who’s looking to secure their website or wants to understand the sessions in depth. Whether you are a hustler, an intermediate coder, or an advanced one, the teachings you’ll discover in this book will help you with the security and sessions of your website/applications. 
  Grab your copy today to finally take over those filthy attacks which may be one of the reasons of your sleepless nights.

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