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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  Political Choice in a Polarized...

  Joshua N. Zingher

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  What motivates citizens to support one party over the other? Do they carefully weigh all of the relevant issues and assess which party or candidate best matches their own positions? Or do people look at politics as something more akin to a team sport—the specifics do not matter as long as you know what side your team is on? Answering these questions requires us to think about how much the average American knows about politics. Many scholars of public opinion believe that the majority of Americans only pay passing attention to politics. Thus the electorate's apparent lack of political competence presents a direct challenge to normative theories of democracy. How are citizens supposed to exert control over the government if they have no idea what is going on? 
   
   
   
  In Political Choice in a Polarized America, Joshua N. Zingher argues that these fears are overblown. Not only do individuals have core beliefs about what the government should or should not do, but individuals have become more likely to support the party that best matches their policy attitudes by both identifying as a member of that party and voting for that party in elections. However, as Zingher demonstrates, voters' ability to match their attitudes to a party or candidate varies according to signals sent by elites and increases as parties become more polarized.

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  The Shortest History of...

  John Keane

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  From The Shortest History series comes the complete history of democracy, its champions, and its detractors—from the assemblies of ancient Mesopotamia to present perils 
   
   
   
  This tumultuous global story begins with democracy's radical core idea: We can collaborate, as equals, to determine our own lives and futures. John Keane traces how this concept emerged and evolved, from the earliest "assembly democracies" to European-style electoral democracy to our present system of "monitory democracy." Today, governments answer not only to voters on Election Day, but to intense public scrutiny (monitoring) every day. Keane calls this media- and communication-driven system "the most complex and vibrant form of democracy yet"—but it is not invulnerable. 
   
   
   
  We live in an age of political and environmental crisis, when despots in China, Russia, Saudi Arabia, and elsewhere reject the promises of power-sharing. At this urgent moment, Keane's book mounts a new defense of a precious global ideal.

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  Schooling's Dark Side: Exposing...

  Bennett Ashcombe

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  Audiobook Title: Schooling's Dark Side: Exposing the Truth Behind Modern Education 
  ⭐⭐ Simplified Guide & Explanations Included ⭐⭐ 
  Are you eager to advance your career and strengthen your knowledge about the modern educational landscape? 
  Searching for a thorough guide that covers everything you need to understand the truths shaping today's education? 
  Your search is over! 
  This guide is your essential companion for enhancing your insights, applying your skills, and engaging in practical exercises. With this resource, you're on the path to success. 
  Updated for the 2024-2025 Educational Landscape. 
  Key Features of This Informative Guide: 
  - In-depth insights about the current educational environment 
  - Clear explanations of the underlying truths in modern schooling 
  - Effective strategies for navigating and understanding educational challenges 
  Our guide stands out due to its thorough coverage, a crucial element for your success. Ideas are not simply touched upon; they are explored in detail. 
  Crafted with a clear layout and straightforward language, our guide ensures seamless transitions between topics. Say goodbye to complex jargon and embrace content that is clear, precise, and technically accurate. 
  So, why hesitate? Click the BUY NOW button, acquire your guide, and embark on your journey to understanding the truths of modern education! 
  Dive deep into the realities that are shaping education today with "Schooling's Dark Side: Exposing the Truth Behind Modern Education."

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  State of the Union 1982

  Ronald Reagan

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  In the 1982 State of the Union address on January 26, 1982, Reagan invokes his self-deprecating humor and calls for “a new spirit of partnership between this Congress and this administration”. Reagan cites the “stagflation” of the 1970s: double digit inflation, interest rates over 21%, and over 8 million unemployed.  
  Reagan notes economic improvement and calls for reduced federal spending, further tax reductions, and fewer regulations, saying our economic problems “are the inheritance of decades of tax and tax and spend and spend.”  
  Reagan calls for dismantling the Departments of Energy and Education but keeping a reliable safety net for those in need by rooting out waste and fraud in the food stamp, Medicare, and Medicaid programs. Reagan decries the growth in federal grant programs to state and local governments and calls for major reforms. 
  A short paragraph was lost at 23:15 of the Ronald Reagan presidential library recording. The missing words can be seen in the text version. 
  In meetings with foreign leaders, Reagan “spoke of the strength of the free marketplace system and how that system could help them realize their aspirations for economic development and political freedom.” Reagan endorses sanctions against the Soviet Union for its actions in Poland and Afghanistan, and urges “that we rebuild our defenses.”  
  Reagan concludes with a call to work together to preserve “the sacred flame of liberty -- this last, best hope of man on Earth.” This address followed the assassination attempt and the applause at the start and end was extensive.

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  The Second Brain - AI and the...

  G S Steele

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  Discover The Second Brain: AI and the Human Right to Intelligence, a groundbreaking audiobook by author and narrator G S Steele, published by Audiobook Publishing Services. In a world where artificial intelligence (AI) is transforming every aspect of life, this thought-provoking work argues that access to AI should be a fundamental human right. 
  As the divide between those who control advanced technology and those left behind grows, The Second Brain exposes the risks of AI monopolization, warning against its potential to become a tool of exploitation rather than empowerment. Drawing on historical examples of technological inequality, G S Steele reveals how societies have long been divided by access to knowledge and power. 
  With AI now acting as a "second brain," capable of enhancing human intelligence beyond natural limits, the stakes have never been higher. This visionary audiobook explores how equitable access to AI could liberate individuals, offering a pathway to global intelligence that transcends economic, social, and political barriers. 
  Narrated by the author himself, G S Steele, this compelling audiobook challenges listeners to envision a future where intelligence is not a privilege of the elite but a right for all. The Second Brain is a call to action, providing a bold framework for harnessing AI's potential to uplift humanity and create a just, equitable future. 
  Perfect for fans of AI ethics, technology, and social justice, this audiobook is a must-listen for anyone passionate about the future of intelligence and equality. Published by Audiobook Publishing Services, The Second Brain is your guide to understanding why the right to intelligence is essential for a fair and empowered world.

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