Weitere Bücher, die Sie mögen werden

• 

  Beat the Odds in Business & Life

  Sandy Gennaro, Steve Olivas

  • 0
  • 0
  • 0

  Sandy Gennaro has learned a thing or two during his fifty years on the world stage. The music industry has cultivated in him a keen sense of business management—leading to this collection of strategies, philosophies, and practical solutions to many of the struggles facing companies small and large. Reading this book will prepare everyone (from the CEO right down to front-line employees) to navigate both the obstacles and the victories related to start-up, growth, and sustaining market position. Sandy uses real examples from his storied career with Hall-of-Fame artists to illustrate his lessons. You’ll laugh and learn; he has the heart of a teacher and balances the practical with the didactic, thereby making this a must-read book for anyone involved in today’s corporate climate! 

  Zum Buch

• 

  Behind the Cloud - The Untold...

  Anonym

  • 0
  • 0
  • 0

  In less than a decade, salesforce.com has grown from a simple idea  to a company with a billion dollars in revenue and the market  leader of a new $52 billion industry that it created. How did  salesforce.com grow from a start up in a rented apartment into the  worlds fastest growing software company? Marc Benioff, the  visionary founder, chairman and CEO of salesforce.com, and his team  have created and employed new business, technology, and  philanthropic models tailored to this time of extraordinary change.    Through compelling, candid, and unlikely first person stories,  Benioff shows how salesforce.com pioneered a simple idea  (delivering business applications as a service over the Internet)  to change the way all businesses use software applications, and  ultimately, change the way the software industry works. With  Benioffs unconventional advice and unusual call-out lessons  from the Salesforce.com Playbook, any business can go  against the grain, rapidly change the game, and learn how to  achieve success on demand. This book will help you:      Align your organization through Benioffs proprietary  management tool, V2MOM, which until now, only a limited number of  people had access. Those who do useV2MOMincluding all  salesforce.com employees and prominent business leaders who are  Benioffs friendshave found significant  benefits.     Evolve a product or service from adoption to addiction by using  Benioffs Feedback Loop, which allows you to  give customers what they ask for (not what you think  theyll ask for). Legendary company founders Michael Dell and  Howard Schultz both turned to Benioff when they reclaimed the CEO  reigns of their companies to learn how to use this process, as well  as salesforce.coms Ideas technology, because  they work.    Build Street Teams (an idea Benioff borrowed  from hip-hop personality MC Hammer) and develop customer  testimony (learned from the Reverend Billy Graham) to turn  customers into evangelists for your brand.      Scale your company by using Benioffs process of  intelligent reaction, not grand design, which allows  you to best respond to the changing marketplace and reap the  rewards of constant innovation.      Establish an international presence quickly by thinking  globally from the very beginning, and raise significant start-up  money through unconventional means.      Integrate philanthropy into your business model with the  unique model Benioff invented for salesforce.com and that has since  been copied by myriad companies, including Google for its new  foundation.

  Zum Buch

• 

  The 22 Immutable Laws of Marketing

  Anonym

  • 0
  • 0
  • 0

  The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

  Zum Buch

• 

  Cult Behavior - Psychological...

  Cito Harder

  • 0
  • 0
  • 0

  Cults have existed throughout history, often drawing in intelligent, well-meaning individuals who become deeply entangled in their belief systems. Despite the common misconception that only the weak or naive fall into cults, research shows that anyone can be susceptible under the right conditions. Cults use psychological techniques to manipulate and control their members, fostering dependence, obedience, and unwavering loyalty. Understanding the psychology behind cult behavior is key to recognizing and protecting oneself from such groups.  
  One of the defining characteristics of a cult is its ability to influence thought and behavior through intense social pressure. Cults typically create an environment where members feel an emotional and psychological connection that overrides rational thinking. This is often achieved by isolating individuals from outside influences, reinforcing a sense of exclusivity, and instilling the belief that the group holds the ultimate truth. Once a person begins to accept these ideas, they are more likely to dismiss opposing viewpoints, even in the face of clear evidence. 
  Another psychological mechanism that cults exploit is the human need for belonging and purpose. Many people who join cults are searching for meaning, security, or a sense of identity. Cults capitalize on these needs by offering a tight-knit community, a higher purpose, and a leader who presents themselves as wise, enlightened, or even divine. This emotional connection makes it difficult for members to question the group's motives, as doing so would threaten their newfound sense of belonging.

  Zum Buch

• 

  Work Here Now - Think Like a...

  Melissa Swift

  • 0
  • 0
  • 0

  Make work suck less and improve the performance of your people with this practical, hands-on guide 
   
   
   
  The COVID-19 pandemic and an ever-changing array of new ways of working seem to have all of us asking, "Does work really have to suck this bad?" It looks like a small taste of flexibility and freedom has made many of us rethink the nature of the work we do and how we do it. 
   
   
   
  In Work Here Now Melissa Swift delivers an eye-opening roadmap to better work that generates wins for companies and employees alike. In the book, you'll explore different ways to improve the growth-impeding, borderline inhumane people management practices we've created and endured over time. You'll also find: fifty strategies to create a powerhouse workplace at organizational level; fifty strategies to create a powerhouse workplace at team level; and a simple framework to help you make people-centered decisions. 
   
   
   
  An incisive and practical take on managing and working with people that—for once—doesn't rely on hackneyed idealism or management-by-algorithm, Work Here Now is the hands-on performance improvement tool that executives, managers, HR professionals, and other business leaders have been searching for.

  Zum Buch

• 

  Marketing Made Easy: Your...

  Sullivan Vexley

  • 0
  • 0
  • 0

  Marketing Made Easy: Your Playbook for Business Success 
  Are you eager to advance in your career and deepen your understanding of marketing techniques to drive business success? 
  Looking for an all-encompassing resource that delivers everything you need to harness actionable marketing strategies? 
  Your solution is here! 
  This playbook is your ultimate resource to enhance your knowledge, apply your marketing skills, and engage in practical learning exercises. With this guide, you're primed for success. 
  Updated for the latest marketing trends and strategies. 
  Key features of this comprehensive guide: 
  - In-depth insights into effective marketing strategies 
  - Clear explanations of essential marketing concepts 
  - Effective tactics for business growth and development 
  Our guide sets itself apart by offering a thorough exploration of subjects necessary for achieving marketing success. Topics are investigated thoroughly and described with accurate detail. 
  Please note this playbook is an independent resource and not affiliated with any official marketing entity. It's crafted for your personal and professional benefit. 
  Structured with clarity and articulated in straightforward language, our marketing guide ensures logical progression between topics. Bid farewell to complex jargon and embrace crystal-clear, precise, and technically correct content. 
  So, why delay? Click the BUY NOW button, secure your guide, and embark on your journey to mastering marketing strategies!

  Zum Buch