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  How2 YouTube - Advice from MrBeast

  Red Well Media

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  This is the ultimate guide to creating viral videos on YouTube by MrBeast (Jimmy Donaldson). He offers new employees unfiltered insights into YouTube production: Aiming to foster success by understanding his bold vision. This work is adapted from "How to Succeed in MrBeast Production", an internal guide for YouTube success through virality and serves as a collection of adaptable principles for your own YouTube production. MrBeast describes the overarching goal to create the best "YouTube" videos possible in his operation, prioritizing YouTube's unique demands over traditional legacy media production. He describes his mantra of success measured by results, not merely hours worked. He achieves this success through cultivation of "A-Players" (obsessive, coachable, intelligent, top-tier performers). In this guide, he differentiates these vital value-producing employees from the average "C-Player". 
  MrBeast breaks down viral video production with three key metrics: Click Through Rate (CTR), Average View Duration (AVD), and Average View Percentage (AVP). He details the importance of titles and thumbnails for CTR, setting viewer expectations for video retention (AVD), and how all three metrics contribute to your next viral video. This laid-back yet directly personal commentary covers the uniquely critical importance of each minute in your video, your signature "wow factor" (doing things no other YouTuber can), and ultimately imparting authentic value and leaving a lasting impression that fosters viewer loyalty. Content creation demands continuous learning and this leaked MrBeast training document is key to continuous learning for your own YouTube channel. While freely available online, this training document is brought to life in this audiobook adaptation through RedWellMedia.

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  How to start a business with...

  Andrine Mendez

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  Ever dreamed of starting your own business but felt held back by a lack of money, connections, or experience? This audiobook is for you. 
  Narrated by me, Andrine Mendez, this is not your typical self-help or get-rich-quick guide. Work in Progress is a brutally honest, no-nonsense blueprint for building a business from scratch, even when the odds are stacked against you. I’ve been through it all—bootstrapping, failing, pivoting, scaling, and even exiting a startup—and in this audiobook, I share the real stories, raw lessons, and practical strategies that can help you take the first step toward entrepreneurship. 
  You’ll learn:How to validate your idea before spending time and money.Why storytelling is crucial in attracting customers, investors, and talent.How to deal with failure and turn it into an advantage.The power of iteration and pivoting—why your first idea won’t be your final one. 
  This audiobook is not about theories or fluff—it’s packed with real, actionable steps based on my journey from launching businesses with zero capital to raising funds and exiting a company. You’ll also get bonus chapters on finding grants, startup competitions, and even picking the right brand name. 
  Whether you’re an aspiring entrepreneur, a professional looking for a change, or someone who just needs that extra push to get started, this audiobook is designed to inspire, challenge, and guide you toward building something real. 
  And if you enjoy this, do me a favor—leave a review! Your feedback helps this book reach more people who need it. Now, let’s get started.

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  Seeing the Unseen - Behind...

  Jianggan Li, Guoli Chen

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  In the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduoduo in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the world today, originated from China. The founders of such companies are typically credited with the "tenacity to rough it out" and the "vision to take their companies to new heights." However, the same can be said about Silicon Valley founders, or any successful entrepreneur. So, what gives Chinese founders and their companies the advantage in becoming multi-billion global enterprises? How does their leadership set strategies? How do they motivate their people? How do they move so fast and defend their turf in China's hyper-competitive tech market? When they expand overseas, how do they determine what they keep and what they need to let go of? And most importantly, what do these things mean to you as a competitor, investor, regulator, or even as an executive or customer of such companies? 
   
   
   
  Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing answers these questions and delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.

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  What Would Steve Jobs Do? - How...

  Peter Sander

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  What Would Steve Jobs Do? presents the six-part business model Jobs applied to make Apple the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. While the results of this model can be profound, each step is something you can easily focus on with clarity and purpose: 
   
   
   
  Customer—Understand your customers so well that you know what they want more than they do. 
   
   
   
  Vision—Don't stop thinking at "new product"; synthesize your ideas, products, and technologies around a specific game-changing customer issue. 
   
   
   
  Culture—Create an environment filled with people who consider "can't" a bad word. 
   
   
   
  Product—Approach your product as something that can change the world—not just something to beat the competition or get a job done. 
   
   
   
  Message—Deliver a message so compelling that it becomes an extension of the product itself. 
   
   
   
  Personal Brand—Make people think constancy, promise, and trust when they think of you. 
   
   
   
  Transform your organization, recast your future, and do your part to redefine our world using the wisdom and foresight of the greatest business sage in generations.

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  Get Over 'I Got It' - How to...

  Elayne Fluker

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  A strong support network and meaningful connections are crucial to your long-term success and peace of mind. 
  Although successful women excel in every way, many resist the idea of seeking help due to fear of being viewed as weak or incompetent. Instead, they struggle alone and sacrifice their happiness and peace along the way. If you feel this way, you’re in the right place! 
  In Get Over “I Got It,” author and podcast host Elayne Fluker shows you that this isolated mindset is the reason you are overwhelmed, depressed, and even unfulfilled. With Elayne’s help, you will learn:How to step outside your comfort zone to ask for and accept support.The importance of ditching the “do-it-alone” philosophy.How to build your network and make useful connections.Ways for you to embrace the proven benefits of a stronger-together approach. 
  Get Over "I Got It" will help you overcome the hurdles you face that prevent you from asking for help, giving you a surefire strategy—and the confidence—to seek support. You’ll be positioned to establish a solid network of support and enroll others in your vision to achieve success.

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  Pharmanomics - How Big Pharma...

  Nick Dearden

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  In Pharmanomics, investigative journalist Nick Dearden digs down into the way we produce our medicines and finds that Big Pharma is failing us, with catastrophic consequences. 
   
   
   
  Big Pharma is more interested in profit than health. This was made clear as governments rushed to produce vaccines during the Covid pandemic. Behind the much-trumpeted scientific breakthroughs, major companies found new ways of gouging billions from governments in the West while abandoning the Global South. But this is only the latest episode in a long history of financializing medicine—from Purdue's rapacious marketing of highly addictive OxyContin through Martin Shkreli's hiking the price of a lifesaving drug to the 4.5 million South Africans needlessly deprived of HIV/AIDS medication. 
   
   
   
  Since the 1990s, Big Pharma has gone out of its way to protect its property through the patent system. As a result, the business has focused not on researching new medicines but on building monopolies. This system has helped restructure our economy away from invention and production in order to benefit financial markets. It has fundamentally reshaped the relationship between richer and poorer countries, as the access to new medicines and the permission to manufacture them is ruthlessly policed. In response, Dearden offers a pathway to a fairer, safer system for all.

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