D'autres livres qui pourraient vous intéresser

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  The Digital Experience Company -...

  Alfonso de la Nuez

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  Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising 
   
  Think yours is not a digital experience company? Think again. 
   
   
  Today, consumers encounter all companies digitally, one way or another—from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online—via their phones, pads, and computers—will determine if they want to do business, or continue to do business, with you. 
   
   
  It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them. 
   
  It's the key to success in the digital age.

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  Learning to Build

  Bob Moesta

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  If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress.You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility.This journey of entrepreneurship and innovation shouldn’t be a solo trip. If you’re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he’s been there himself. Now, in Learning to Build, Bob helps you develop the five fundamental skills every successful innovator practices to be their best. He provides you with the resources you need to learn these skills, grow through experience, and adapt your mindset. Bob has coached entrepreneurs for twenty years and developed more than 3,500 new products. He’s experienced success because of the insight his mentors have shared with him, and now Bob is paying it forward. Join him as he recounts his trials and tribulations and sheds light on the path that will lead you to your greatest breakthrough.

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  It Doesn't Have to Be Crazy at Work

  Jason Fried, David Heinemeier...

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  In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and ""whatever it takes"" are required to run a successful business today. 
  In Rework, Jason Fried and David Heinemeier Hansson introduced a new path to working effectively. Now, they build on their message with a bold, iconoclastic strategy for creating the ideal company culture—what they call ""the calm company."" Their approach directly attack the chaos, anxiety, and stress that plagues millions of workplaces and hampers billions of workers every day. 
  Long hours, an excessive workload, and a lack of sleep have become a badge of honor for modern professionals. But it should be a mark of stupidity, the authors argue. Sadly, this isn’t just a problem for large organizations—individuals, contractors, and solopreneurs are burning themselves out the same way. The answer to better productivity isn’t more hours—it’s less waste and fewer things that induce distraction and persistent stress. 
  It’s time to stop celebrating Crazy, and start celebrating Calm, Fried and Hansson assert. 
  Fried and Hansson have the proof to back up their argument. ""Calm"" has been the cornerstone of their company’s culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, It Doesn't Have to Be Crazy at Work is a practical and inspiring distillation of their insights and experiences. It isn’t a book telling you what to do. It’s a book showing you what they’ve done—and how any manager or executive no matter the industry or size of the company, can do it too.

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  Artful Negotiation in a Global...

  Herb Cohen

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  As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here." Recounting his colorful cross-cultural encounters, Cohen takes us through the steps of this delicate dance and provides point-by-point analysis—ten tidbits and practical techniques—to use in reconciling all differences, whether overseas or close to home.

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  Summary: The 50th Law - by 50...

  Brooks Bryant

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  Disclaimer: This is not the official book; but a summary & it does not accompany the official. 
  Delve deep into 'The 50th Law,' a potent collaboration between the master of power strategy, Robert Greene, and the music and business mogul, 50 Cent. This summary unravels the tenets of fearless living and sheer audacity which both authors argue are vital in attaining true power. Drawing from 50 Cent's rise from street hustler to platinum-selling rapper and Greene's unique perspective on power dynamics, this book illuminates the path to harnessing one's fears, embracing change, and seizing opportunities without hesitation. 
  Drawing inspiration from historical figures and 50 Cent's personal anecdotes, the book redefines power for the modern age. Greene's astute insights combined with 50 Cent's street-smart lessons make this more than just a guide—it's a manifesto for breaking free from constraints and achieving unparalleled success.

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  Designing Transformative...

  Brad McLain

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  Offering a new lens on leadership and living, this research-based guide shows how to design experiences that can touch hearts, provoke minds, and change lives in powerful ways. 
   
  Transformative experiences are life events that change our sense of self in important ways. How do they work? What elements do they require? How can we learn to design them intentionally? 
   
  By embracing the research-based approach of ELVIS (the Experiential Learning Variables and Indicators System), this book details how to recast yourself as an Experience Design Leader, one that can provide those in your organization with the opportunities needed to reflect and grow as individuals. 
   
  Beginning with the ELVIS Framework, you will gain deep foundational insight into how transformative experiences work. And then with the ELVIS Toolkit, which includes seven practical design elements, you will have the key to unlocking these powerful experiences for yourself and others. 
   
  Whether you are new to the idea of designing experiences for others or are a seasoned veteran, ELVIS shows you how to tap into the psychology operating behind the most powerful and important experiences of our lives-those that shape who we are.

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