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  The Income Factory - An...

  Steven Bavaria

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  The proven, all-weather investing strategy that delivers long-term, consistent returns
  
   
  The most common investing approach today-one that values “growth” over all else-can be ineffective and counterproductive for many investors, not to mention needlessly stressful.
  
   
  Now, one of Seeking Alpha’s most popular writers, Steven Bavaria, provides a groundbreaking alternative that will see you through all markets-up, down, and sideways. The Income Factory shows how to build an income stream that increases solidly and consistently-a result of re-investing and compounding the dividends. And the best part? This income stream actually grows faster during market downturns than during flat or rising market periods.
  
   
  The Income Factory sheds light on: 
  
  * Why “high-yield” doesn’t have to mean “high-risk” 
  
  * How credit investments perform more predictably than equity investments 
  
  * Why “junk” is a misnomer-and why high-yield debt is safer than most of the stocks investors own 
  
  * How to grow your wealth steadily without following the markets obsessively 
  
   
  
  Through Bavaria’s strategy, cash income increases year after year at a predictable rate. For example, a 9% yielding portfolio doubles and re-doubles every 8 years. If you’re in for the long haul, an Income Factory lets you achieve your goals and still sleep well at night.
  
   
  Investing does not have to be about picking specific horses and hoping they win the race. An Income Factory achieves its goals by essentially betting on horses to make it around the track and finish the race.
  
   
  Those are easier bets to win, and they don’t require us to be glued to the financial news 24/7.

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  Forever Barbie - The...

  M. G. Lord

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  Barbie is a strong, independent doll. But is she a feminist icon? It’s complicated. Since her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for better or for worse. Whether tarred-and-glittered as antifeminist puffery or celebrated as a feminist icon (or, at any rate, an important cultural touchstone in understanding feminism), Barbie has undeniably influenced generations of girls. In Forever Barbie, cultural critic, investigative journalist, and first-generation Barbie owner M. G. Lord uncovers the surprising story behind Barbie’s smash success. Revealing her low origins as “Bild Lilli,” a risqué doll for adults sold as a gag gift in postwar Germany, Forever Barbie traces Barbie’s development and transformation, through countless makeovers and career changes, into an international pop culture icon and now “traditional toy.” Though not every doll in the line has been a hit—with pregnant Midge and Growing up Skipper among the more intriguing disasters—Barbie’s endurance, Lord writes, speaks as much to Mattel’s successful marketing as it does to our society’s overall ambivalence toward femininity. With new accessories, including a preface on the latest developments in the Barbieverse, Forever Barbie “will make you think of America’s most celebrated plastic doll in ways you never have before” (Susan Faludi).

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  Social Media Marketing 2020

  Social Media Marketing Guru

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  If you think that 2019 has been a great year for social media marketing, wait until you see what will unfold in 2020. With more and more people subscribing to Facebook, Instagram, and other social media sites, it is clear that the internet offers a true goldmine for those that are willing to put in the work and learn the most effective strategies to monetize an audience.  
  Nowadays, we are more connected than ever, yet so few people take advantage of the incredible opportunity that social networks are providing. It will not take a long time before big companies and institutions decide to seriously focus on internet marketing, and at that point, it will be almost impossible for the average Joe to get a seat on this profitable table. Advertising costs are going to skyrocket, and building a following of loyal customers will not be an option for small entrepreneurs anymore. 
  But you are lucky because if you are reading this, it means that you are still on time to jump on the wagon before the train takes off. If I were you, I will stop wasting time debating whether social media marketing is worth focusing on and put all my energy and focus in studying and applying new strategies. 
  The beauty of social media marketing is that it has incredibly low costs and almost an infinite potential if you apply the right knowledge.

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  The Storytelling Edge - How to...

  Joe Lazauskas, Shane Snow

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  Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. 
  Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. 
  With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

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  9 Powerful Practices of Really...

  Stephen Kohn, Vincent O'Connell

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  Why does one management style make employees hate their jobs, while a different style inspires them to perform and commands their respect? Emotionally intelligent people management skills turn out to be the primary reason. In modern organizations keen on retaining their most talented human capital, there may be no more important competency to develop than the skills that motivate people to outperform the competition.9 Powerful Practices of Really Great Bosses features a sensible, easily implemented framework organized into three distinct sets of skills—foundational, those that prevent common pitfalls, and those that pertain to advanced relationship management. For the busy manager seeking effective and timely results from leadership development training, this book can become a springboard for solid professional growth and accelerated success in the development of all-important people-management skills.

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  Business Writing for Results

  Pryor Learning Solutions

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  Make your words sizzle with clarity and impact!
   
  Discover how to avoid the pitfalls that ambush your written communication and learn how to accomplish a more direct, engaging style. Learn the skills, tips, and techniques for creating powerful, concise, polished documents that accomplish your objective.
   
  In this engaging program, you'll receive models for letters you need to write on a regular basis and a framework for producing professional reports. And, you'll find out how to complete your documents faster and more efficiently than ever before.
   
  Learn how to write to accomplish a specific response; establish a credibility and trust with your reader; improve your style so your writing is simple and crisp; achieve a better "flow" to your documents; choose words that elicit a positive response; create documents that look inviting to read; and write to appeal to the styles and preferences of various personality types.
   
  Apply the uncomplicated, down-to-earth techniques in this program to your daily writing and soon you'll be turning out letters, memos, proposals, reports, and other documents with great impact! You'll get results!

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