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  Bracing for Disaster -...

  Stephen Tobriner

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  “The first history of seismic engineering in San Francisco . . . spiced with survivor and eyewitness accounts. ”—Midwest Book Review   For the past one hundred and fifty years, architects and engineers have quietly been learning from each quake and designing newer earthquake-resistant building techniques and applying them in an ongoing effort to save San Francisco. Bracing for Disaster is a fresh appraisal of a city responding to repeated devastation. In the language of a skilled teacher, Tobriner examines what really happened during the city’s earthquakes—which buildings were damaged, which survived, and who were the unsung heroes. Filled with more than two hundred photographs, diagrams, and illustrations, this is a revealing look at the history of buildings by a true expert, and it offers lessons not just for San Francisco but for any city beset by natural disasters.   “The real saga is how a fast-growing city grapples with the reality that it has more to worry about than fires and fog. The core of the story is fairly technical, rooted in the crude intuitive ways in which builders reacted to a seismic threat they could neither measure nor define. But Tobriner crafts the story well.”—SFGate

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  Next Generation Innovation -...

  Kelly Carnes

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  The United States has a long history as a leader of global innovation and of funding pioneering technologies that prove to be of benefit to the nation. The present moment is no exception. In fact, the next decade is likely to see increased involvement from the Federal government bringing to market the most innovative technologies under development. Author Kelly Carnes identifies the current moment as a golden age of opportunity for American innovators to partner with government, a moment in which there is bipartisan support for investing more aggressively in the development and deployment of leading-edge technology.Next Generation Innovation collects insights from Carnes’ experience as an attorney for technology companies, her time spent working as Assistant Secretary of Commerce for Technology in the Office of Technology Policy, and her current entrepreneurial effort, TechVision21—a company offering exclusive assistance to technology visionaries interested in doing well by doing good for the nation. TechVision21 offers its clients the opportunity to collaborate with an expert team that is deeply knowledgeable about theories and models of innovation, the history of science and technology policy, and the details of U.S. government programs and budget-making processes.Carnes’ wide-ranging experience makes her uniquely sensitive to the challenges facing entrepreneurs taking ideas and projects from inception to commercialization. With full awareness of those challenges, Carnes argues that technology organizations of all sizes and capabilities could be doing more to leverage U.S. government policies, programs, and funding opportunities to achieve their fullest potential. She writes, “In my company’s work helping innovators establish and sustain productive relationships with the Federal government, I try never to lose sight of two important details: the government wants to support projects that serve the national good—whether promoting security, health, a clean environment, ensuring a stable and safe food supply, promoting high quality job opportunities, or addressing climate change—and many innovators are driven by a desire to contribute to the national or global good. …From the long-term partnerships between government and industry that I have both participated in and witnessed, doing good is the truest satisfaction drawn by both partners.”Next Generation Innovation sets as its task not only encouraging more entrepreneurs to consider the value of their ideas for promoting the national good but also guiding readers through a careful consideration of every step in the partnering process—from evaluating the partnership appropriateness of specific projects to setting priorities and developing a strategy that maximizes opportunity over the long term. In so doing, Carnes highlights the value of ongoing engagement with both program managers and policy makers as critical parts of any effort to promote one’s technology and achieve business goals.There is much to consider and much to do when it comes to engaging in fruitful long-term relationships with the Federal government. Carnes couches her down-to-earth, detailed practical advice within an overall approach that recognizes the significant amount of effort and know-how involved: “I emphasize the importance of finding early on people to integrate into your team who can take you all the way through that journey—from initial research and strategizing to plotting effective communications across a variety of audiences, to finding ways of further enhancing successful, established partnerships.”In response to the need for strategic, concerted effort, Next Generation Innovation can be read both as a primer for companies newly considering establishing government partnerships and as a timely reference for those looking to refresh and renew their approach.

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  Risk Management - Concepts and...

  Carl L. Pritchard PMP PMI-RMP EVP

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  Emphasizing greater clarity on risk practice, this new edition of Risk Management: Concepts and Guidance maintains a focus on the ability to apply "planned clairvoyance" to peer into the future. The audiobook begins by analyzing the various systems that can be used to apply risk management. It provides a fundamental introduction to the basics associated with particular techniques, clarifying the essential concepts of risk and how they apply in projects. The second part of the audiobook presents the specific techniques necessary to successfully implement the systems described in Part I.The text addresses project risk management from the project manager's perspective. It adopts PMI's perspective that risk is both a threat and an opportunity, and it acknowledges that any effective risk management practice must look at the potential positive events that may befall a project, as well as the negatives.

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  Less Heat More Light - A Guided...

  John D. Aber

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  A straightforward and fact-based exploration of how weather happens, how it relates to climate, and how science answers major questions about Earth as a system Climate change is one of the most hotly contested environmental topics of our day. To answer criticisms and synthesize available information, scientists have been driven to devise increasingly complex models of the climate system. This book conveys that the basics of climate and climate change have been known for decades, and that relatively simple descriptions can capture the major features of the climate system and help the general public understand what controls climate and weather, and how both might be changing. Renowned environmental scientist and educator John D. Aber distills what he has learned from a long fascination with weather and climate, the process of science, and the telling of the story of science. This is not a book about policies and politics. Instead, it explores how weather happens, how it relates to climate, and how science has been used to answer major questions about the Earth as a system and inform policies that have reversed environmental degradation. By providing a guided tour of the science of weather, this thoughtful survey will contribute clarity and rationality to the public understanding of climate change.

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  Interpretation of Dreams The -...

  Sigmund Freud

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  The Interpretation of Dreams is an 1899 book by Sigmund Freud, the founder of psychoanalysis, in which the author introduces his theory of the unconscious with respect to dream interpretation, and discusses what would later become the theory of the Oedipus complex. Freud revised the book at least eight times and, in the third edition, added an extensive section which treated dream symbolism very literally, following the influence of Wilhelm Stekel. Freud said of this work, "Insight such as this falls to one's lot but once in a lifetime." 
  Dated 1900, the book was first published in an edition of 600 copies, which did not sell out for eight years. The Interpretation of Dreams later gained in popularity, and seven more editions were published in Freud's lifetime. 
  Because of the book's length and complexity, Freud also wrote an abridged version called On Dreams. The original text is widely regarded as one of Freud's most significant works.

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  About Time - Cosmology and...

  Adam Frank

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  An expert “ponders fresh ideas in cosmology, such as string theory and the multi-verse, and how the human perception of time will change in the future” (Washington Post). 
   
  The Big Bang is all but dead, and we do not yet know what will replace it. Our lives are about to be dramatically shaken again—as altered as they were with the invention of the clock, the steam engine, the railroad, the radio and the Internet. 
   
  Astrophysicist Adam Frank explains how the texture of our lives changes along with our understanding of the universe’s origin. Since we awoke to self-consciousness fifty thousand years ago, our lived experience of time—from hunting and gathering to the development of agriculture to the industrial revolution to the invention of Outlook calendars—has been transformed and rebuilt many times. But the latest theories in cosmology—time with no beginning, parallel universes, eternal inflation—are about to send us in a new direction. 
   
  Time is both our grandest and most intimate conception of the universe. Many books tell the story, recounting the progress of scientific cosmology. Frank tells the story of humanity’s deepest question—when and how did everything begin?—alongside the story of how human beings have experienced time. He looks at the way our engagement with the world—our inventions, our habits and more—has allowed us to discover the nature of the universe and how those discoveries, in turn, inform our daily experience. 
   
  “An eloquent book.” —Nature 
   
  “A phenomenal blend of science and cultural history.” —Kirkus Reviews, starred review 
   
  “This will fascinate anyone curious about the nexus of astronomy and history and, of course, time. Recommended.” —Library Journal

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