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  When Animals Dream - The Hidden...

  David M. Pena-Guzman

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  Are humans the only dreamers on Earth? What goes on in the minds of animals when they sleep? When Animals Dream brings together behavioral and neuroscientific research on animal sleep with philosophical theories of dreaming. It shows that dreams provide an invaluable window into the cognitive and emotional lives of nonhuman animals, giving us access to a seemingly inaccessible realm of animal experience. 
   
   
   
  David Peña-Guzmán uncovers evidence of animal dreaming throughout the scientific literature, suggesting that many animals run "reality simulations" while asleep, with a dream-ego moving through a dynamic and coherent dreamscape. He builds a convincing case for animals as conscious beings and examines the thorny scientific, philosophical, and ethical questions it raises. Once we accept that animals dream, we incur a host of moral obligations and have no choice but to rethink our views about who animals are and the interior lives they lead. 
   
   
   
  A mesmerizing journey into the otherworldly domain of nonhuman consciousness, When Animals Dream carries profound implications for contemporary debates about animal cognition, animal ethics, and animal rights, challenging us to regard animals as beings who matter, and for whom things matter.

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  Introduction to E-Commerce for...

  Anthony Sinclair

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  Are you eager to dive into the world of online retail but unsure where to start? Look no further! "Introduction to E-Commerce for Beginners" is your essential guide to launching and thriving in the ever-evolving world of e-commerce. 
   Inside this book, you'll discover: Core E-Commerce Models: Learn about different business models, including B2C, B2B, C2C, and C2B, and find out which one best suits your goals.Setting Up Your Business: Gain insights into creating a solid business plan, navigating legal requirements, and choosing the right e-commerce platform.Building Your Online Store: Understand how to design an effective website, integrate secure payment solutions, and ensure a seamless user experience.Product Management: Get tips on sourcing products, managing inventory, and crafting compelling product listings.Marketing and Sales Strategies: Explore digital marketing essentials, social media tactics, email campaigns, and more to drive traffic and boost sales.Customer Service Excellence: Discover best practices for providing top-notch customer support and building long-term loyalty.Analyzing and Optimizing Performance: Learn how to track key metrics, implement improvements, and scale your business effectively.Future Trends: Stay ahead of the curve with insights into emerging technologies and innovations shaping the future of e-commerce. 
   With clear explanations, real-world examples, and practical exercises, this book equips you with the knowledge and confidence to start your e-commerce journey. "Introduction to E-Commerce for Beginners" is your ultimate resource for achieving success in the digital marketplace.

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  Why Mars and Venus Collide -...

  John Gray

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  Once upon a time, Martians and Venusians functioned in separate worlds. But in today's hectic and career-oriented environment, relationships have become a lot more complicated, and men and women are experiencing unprecedented levels of stress. To add to the increasing tension, most men and women are also completely unaware that they are actually hardwired to react differently to the stress. It's a common scenario: a husband returns home from work stressed out and eager to kick back on the couch and watch television. A wife returns home from work stressed out and wants to talk about it with her husband. What happens? Neither is on the same page, anger and resentment set in, and Mars and Venus collide.  
  Using his signature insight that has helped millions of couples transform their relationships, John Gray once again arms the inhabitants of Mars and Venus with information that will help them live harmoniously ever after. In Why Mars and Venus Collide, Gray focuses on the ways that men and women misinterpret and mismanage the stress in their daily lives, and how these reactions ultimately affect their relationships. ""It's not that he's just not into you; he needs to fulfill a biological need,"" Gray explains. ""And it's not that she wants to henpeck you; she also has a biological drive."" He shows, for instance, how a husband's withdrawal is actually a natural way for him to replenish his depleted testosterone levels and restore his well-being, and how a woman's need for conversation and support helps her build her own stress-reducing hormone, oxytocin. 
  Backed up by groundbreaking scientific research, Gray offers a clear, easy-to-understand program to bridge the gap between the two planets, providing effective communication strategies that will actually lower stress levels. Whether in a relationship or single, this book will help both men and women understand their new roles in a modern, work-oriented society, and allow them to discover a variety of new and practical ways to create a lifetime of love and harmony.

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  NASM CPT Study Guide 2024-2025 -...

  Shawn Blake

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  Find everything you need to confidently prepare and pass the NASM CPT exam with this all-in-one study guide 
    
  The National Academy of Sports Medicine or NASM CPT exam can provide the certification you need to succeed in your career as a personal trainer. 
    
  With its comprehensive and practical approaches to ensure safe but effective training, a NASM certificate can provide the knowledge and competence you need to safely guide and train your clients to achieve their fitness goals. 
    
  However, due to its varying and often challenging topics, approximately only 74% of exam takers pass the NASM CPT exam. 
    
  But don’t let numbers stop you from trying your best. 
    
  With the right study guide and strategies to maximize preparation time, anyone can pass the NASM CPT exam and start their career. 
    
  Grab a pen, and don’t forget to take notes as you discover: 
   How to physically and mentally prepare yourself for the exam with the ACE MethodAn in-depth discussion on basic and applied sciences and nutritional concepts you will find in the NASM CPT examThe importance of understanding the psychology of exercise and strategies to coach your clients using behavioral approachesWhy conducting assessments can help you create an effective and successful exercise program for your potential clientsHow to use the OPT model and design a program for clients with various fitness levelsThe importance of incorporating different types of training concepts to help your clients achieve their fitness goals 
    
  And so much more! 
    
  Take a closer step toward your dream career.Ace the NASM CPT Exam and start your personal trainer career.

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  The Back Story on Spine Care - A...

  Dr. Drew Bednar

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  “A tour de force of spine care from a master spine surgeon who has literally seen it all over the course of a four-decade career! This book is a must-read that is accessible to both the layperson and healthcare professionals. I found it both enjoyable and informative.” — Dr. Andrew J. Schoenfeld, Harvard Medical School professor and Spine editor in chief
  		 
  A practical and occasionally provocative look at the state of spinal surgical care
  		 
  Just a few decades ago most spine surgery was literally a gamble: maybe you’d get better and maybe you wouldn’t. Today we have the knowledge, understanding, and technology to predictably relieve pain and neurological deficits like never before — yet many patients are still getting subpar care.  
  		 
  Foundational knowledge of surgical spine care isn’t spreading to the medical community, let alone to patients, whose quality of life hangs in the balance. With The Back Story on Spine Care, orthopedic specialist Dr. Drew Bednar presents case studies that illuminate the common issues plaguing patients — and their treatment — today.
  		 
  Back problems are among the most common health issues, and with Dr. Bednar’s insights, knowledge, and practical tips, medical professionals can provide care that leads to healthier backs and happier lives.

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  Sammie and Susie Littletail

  Howard R. Garis

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  Once upon a time there lived in a small house built underneath the ground two curious little folk, with their father, their mother, their uncle and Jane Fuzzy-Wuzzy. Jane Fuzzy-Wuzzy was the nurse, hired girl and cook, all in one, and the reason she had such a funny name was because she was a funny cook. She had long hair, a sharp nose, a very long tail and the brightest eyes you ever saw. She could stay under water a long time, and was a fine swimmer. In fact, Jane Fuzzy-Wuzzy was a big muskrat, and the family she worked for was almost as strange as she was. (excerpt from text)

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