Weitere Bücher, die Sie mögen werden

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  Entrepreneurial Marketing -...

  Hooi Den Huan, Philip Kotler,...

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  In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. 
   
   
   
  The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.

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  The Politics of Collecting -...

  Eunsong Kim

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  In The Politics of Collecting, Eunsong Kim traces how racial capitalism and colonialism situated the rise of United States museum collections and conceptual art forms. Investigating historical legal and property claims, she argues that regimes of expropriation—rather than merit or good taste—are responsible for popular ideas of formal innovation and artistic genius. In doing so, she details how Marcel Duchamp's canonization has more to do with his patron's donations to museums than it does the quality of Duchamp's work, and she uncovers the racialized and financialized logic behind the Archive of New Poetry's collecting practices. Ranging from the conception of philanthropy devised by the robber barons of the late nineteenth century to ongoing digitization projects, Kim provides a new history of contemporary art that accounts for the complicated entanglement of race, capital, and labor behind storied art institutions and artists. Drawing on history, theory, and economics, Kim challenges received notions of artistic success and talent and calls for a new vision of art beyond the cultural institution.

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  How to Think Like a Lawyer--and...

  Kim Wehle

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  A law professor and author teaches non-attorneys how to think like a lawyer to gain advantage in their lives—whether buying a house, negotiating a salary, or choosing the right healthcare.   
  Lawyers aren’t like other people. They often argue points that are best left alone or look for mistakes in menus “just because.” While their scrupulous attention to detail may be annoying, it can also be a valuable skill.  
  Do you need to make health care decisions for an aging parent but are unsure where to start? Are you at crossroads in your career and don’t know how to move forward? Have you ever been on a jury trying to understand confusing legal instructions? How to Think Like a Lawyer has the answers to help you cut through the confusion and gain an advantage in your everyday life. Kim Wehle identifies the details you need to pay attention to, the questions you should ask, the responses you should anticipate, and the pitfalls you can avoid. Topics include: Selling and buying a homeUnderstanding employment termsCreating a will and health care proxyNavigating health concernsApplying for financial aidNegotiating a divorce 
   
  Wehle shows you how to break complex issues down into digestible, easier-to-understand pieces that will enable you to make better decisions in all areas of your life. 
  Supplemental enhancement PDF accompanies the audiobook.

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  Before the Bag - NIL Strategy...

  Cedric Powell

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  There comes a moment—an edge-of-your-seat, no-turning-back kind 
  of moment—when a young athlete realizes the jersey isn’t just stitched with 
  a school name or a number... it’s stitched with value. It’s your identity. Your 
  image. Your story. And in 2025, for the first time in history, that story can be 
  monetized, magnified, and multiplied—before you ever play a down in 
  college.

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  Family Forum - Maximizing Your...

  Eduardo Montano

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  This audiobook is narrated by an AI Voice.  
  Family Forum by Eduardo Montaño is a practical guide to building stronger families in just two hours a month. Through thirteen key insights into family relationships and children’s education, Montaño shows how small, intentional steps can transform communication, strengthen bonds, and help children develop confidence, resilience, and problem-solving skills. With clear steps and simple tools, Family Forum empowers parents and caregivers to raise happier, more connected families and prepare the next generation for purposeful, fulfilling lives.

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  Our Planet Powered by AI - How...

  Mark Minevich

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  A hands-on guide to evolving your company with ethical AI along with thought-provoking insights and predictions from a variety of well-known industry leaders. 
   
   
   
  In Our Planet Powered by AI, renowned AI strategist and pioneer Mark Minevich delivers an exciting and practical discussion of how to implement groundbreaking artificial intelligence technologies at every level of your organization. You'll learn to create sustainable, effective competitive advantage by introducing previously unheard-of levels of adaptability, resilience, and innovation into your company. 
   
   
   
  Using real-world case studies from a variety of well-known industry leaders, the author explains the strategic archetypes, technological infrastructures, and cultures of sustainability you'll need to ensure your firm's next-level digital transformation takes root. You'll also discover: 
   
   
   
  ● How AI can enable new business strategies, models, and ecosystems of innovation and growth 
   
   
   
  ● How to develop societal impact and powerful organizational benefits with ethical AI implementations that incorporate transparency, fairness, privacy, and reliability 
   
   
   
  ● What it means to enable all-inclusive artificial intelligence

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