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  The Beast Within - Humans as...

  Jessica Serra

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  How different from animals are we really? 
   
   
   
  Are humans the only creatures who love, laugh, cry, possess morals, and wage war? In The Beast Within, scientific researcher and ethologist Jessica Serra upends the assumptions that underpin our very human hypothesis that we possess a superior place in the hierarchy of organisms on Earth. How did we come to think of our animality as standing in opposition to our humanity—and does this reasoning have a scientific basis? 
   
   
   
  Through the fascinating discoveries made by ethologists, anthropologists, and archeologists, Serra deciphers our behaviors in light of their animal roots and demystifies ideas about how different animals are from humans. She compares human behaviors with those exhibited by other species in chapters spanning topics as varied as sex, morality, emotions, intelligence, and family. Exploring the evolution of various animal species, as well as the evolution of historical ideas about humanity and animality, Serra theorizes that human behaviors and motivations may hold more in common with those of animals than we think. These explorations of scientific findings encourage us to reconsider how much we have truly removed ourselves from "the beast within."

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  Social Media Marketing: 7 Easy...

  Santino Spencer

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  How do you build long-term, lasting relationships with your customers? 
    
  What are good tools to communicate instantly back and forth with your customers the same way you would do if you were chatting with a friend? 
    
  How to allow your business to build a community where customers can come and feel like they belong? 
    
  Social Media Marketing is the guide you need! We will teach you how to establish your social media marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful social media marketing. 
    
  YOU’LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more!  
    
  To help you on this journey of achieving the goal of becoming a social media marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful social media marketing. Let’s get started!

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  Discarded - How Technofossils...

  Sarah Gabbott, Jan Zalasiewicz

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  What kind of fossils will we leave, as relics into the far future? A blizzard of new objects has suddenly appeared on Earth: plastic bottles, ballpoint pens, concrete flyways, chicken bones, cans, teabags, phones, shirts. They're produced for our comfort and pleasure then quickly discarded. This new-made treasure chest underpins our lives. But it is also giving a completely new style of fossilization to our planet. Designed to resist corrosion and decay, many will remain, petrified, as future geology. 
   
   
   
  What will these technofossils look like? How long will they last and how will they change? Discarded describes how they transform and what will be left of them. These new fossils have meaning for our lives today. For we live on a world increasingly buried under our growing waste. As our discarded artefacts begin to change into fossils, they may be swallowed by birds, entangle fish, alter microbial communities and release toxins. Even buried in rock, technofossils may break down into new-formed oil and gas, change the composition of groundwater, and attract new mineral growths. 
   
   
   
  It is a new planetary phenomenon, now unfolding around us. Scientists are only just beginning to grasp its scale, and get to grips with how it functions. This book describes the kind of science that is emerging to show the far-future human footprint on Earth.

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  In Search of the Old Ones - An...

  Anthony D. Fredericks

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  Ancient trees stand as sentinels against all odds while Earth and its people have changed around them. Award-winning author Anthony D. Fredericks examines their awe-inspiring longevity and evolutionary intelligence, drawing on expert interviews, scientific research, and a remarkable reverence for the environment. 
   
  Fredericks focuses on ten of the oldest trees in the United States, ranging from the 1,200-year-old Seven Sisters Oak, a Southern icon draped in Spanish moss that has survived several hurricanes, to the Palmer’s Oak in Southern California that has cloned itself for 13,000 years to stay alive. Other trees include bristlecone pines, regarded as some of the oldest trees in the world, the quaking aspen known as Pando with more than 45,000 identical branches, the Bennett Juniper that grows on land heavily glaciated by the last ice age, and sequoias, the world’s largest trees. Each tree profile opens with time travel stories that provide global historical context and explore the geography at the time when the tree took root.  
   
  In present day, Fredericks walks among many of the trees so that readers may too. His immersive perspective captures the trees’ grandeur and sage presence while exploring the science behind their resilience. 
   
  A tree that’s lived more than 1,000 years is living archaeology—a tangible connection between the planet’s past and present that helps us better understand its future. Fredericks investigates these extended lifespans and their implications on ecology and humanity. In Search of the Old Ones marvels at thecomplexity of roots, the determination of growth, and the wisdom of forests.  
   
  Beneath spreading canopies, readers will experience the strength and magnificence of the country’s most wondrous trees. 
   
  A supplemental PDF is included with this audiobook.

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  This Is Life - A Journey from...

  Christophe Galfard

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  Christophe Galfard, acclaimed author of the international bestseller The Universe in Your Hand, takes readers on an extraordinary journey across time and space—from the origins of Earth’s life to the search for extraterrestrials. 
   
  What is life? In this majestic book, Christophe Galfard, celebrated author and former graduate student of Stephen Hawking, takes us on a wonder-filled voyage to answer this question. He guides us from our planet’s birth and the mysterious bacteria that lived billions of years ago, through the extreme evolutionary turns that saw dog-sized sea scorpions and trees covered in scales, to the visionary discoveries of the past two centuries that have allowed us to understand human bodies and imagine alien ones. 
   
  With Galfard as our guide, readers go back in time to Earth’s origins, swim inside our bloodstream, and sail in space beyond the safety of our terrestrial haven. We experience the birth of Earth, the demise of the dinosaurs, and the possible creation of life in outer space. This Is Life offers a glimpse of other worlds detected only in recent years, beyond the Solar System, where life could be thriving. The end of the book’s journey signals new beginnings, and we are left with the overwhelming sense that, as members of a long line of living creatures, we belong to a reality far greater and more complex than we ever imagined. 
   
  Through brilliant storytelling and delightful humor, Galfard connects the latest scientific discoveries and makes the secrets of the living world accessible to all. This Is Life will transform the way you see the world and your place in it.

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  Terrible Beauty - Reckoning with...

  Auden Schendler

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  Something's gone badly awry with environmentalism. We faithfully separate our waste into different streams, but wonder whether it really makes a difference. Global companies announce their commitment to carbon negativity while simultaneously sponsoring oil conferences. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions-reduction programs, all while trumpeting their do-gooderism. 
   
   
   
  The problem is, none of this—whether individual efforts or corporate sustainability tactics—will make a dent in solving the civilizational threat of climate change. We only pretend it will, at our peril. 
   
   
   
  As Auden Schendler argues in this provocative, powerful book, we're living a big green lie. The hard truth is that much of the modern environmental road map could have been written by the fossil fuel industry specifically to avoid disrupting the status quo. But there is another truth: while ineffective or duplicitous environmentalism has become standard practice, we all have friends and family we love and care about, whose future depends on solving the problem of climate change. Conscience tells us we have an obligation to repair the world. How can our common dreams be so at odds with our daily practice? And how might we meld our spirit and our passion to create a better future?

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