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  Coach Yourself to Win - 7 Steps...

  Howard M. Guttman

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  A proven process for changing the way you behave--used by a renowned executive coach for more than 25 years   
  Are you able, ready, and willing to permanently change your behavior?   
  Permanently replacing deeply ingrained behaviors with new ones is one of the hardest challenges to overcome. But in Coach Yourself to Win, master executive coach Howard Guttman combines his own expert insight and deep extensive  coaching experience to create a step-by-step process that you can follow to change the behaviors that have been holding you back from what you truly want.   
  Unlike many self-help books offering advice on how to improve either your career or your personal life, Coach Yourself to Win bridges the two worlds in order to help you improve your performance--whether you're earning your living or living your life.   
  Coach Yourself to Win is written for the vast number of people who seek to create a new future for themselves. To help you achieve breakthrough performance on the job and in your life, you will learn to master a practical, tested self-coaching process that will enable you to:  Clarify, set, and stay committed to realistic intentions Zero in on what holds you back  Find the support you've been lacking Develop a path for change  Evaluate yourself along the way  Make necessary corrections to your plan Realize your intention to achieve a "new you"   
  Coach Yourself to Win provides an easy-to-follow seven-step plan that will generate lasting, positive change in your professional and personal life. To help you implement the plan, Guttman provides a dedicated Web site--www.coachyourselftowin.com--where you will find all the supporting materials you will need as you go through the process, because you are the key to the happy ending you desire.

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  Insulin - A Hundred-Year History

  Stuart Bradwel

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  In 1922, researchers made one of the most important medical breakthroughs of the century: insulin. Their discovery seemed miraculous. When it was given to diabetic patients on the brink of death, their condition rapidly improved.However, this was no simple cure. Injections must be taken for life. Without them, symptoms quickly return, often with fatal results. But while a lifetime on insulin poses great challenges, it also offers opportunities. In this revelatory history, Stuart Bradwel looks back on one of medicine's most celebrated innovations. Setting professional narrative against subjective patient experience, he tells the story of a drug that has challenged many of the basic assumptions upon which medical practice is built, both inside and outside the clinic.Nevertheless, Bradwel reminds us that the centenary of this apparent "wonder drug" should be no cause for celebration. Insulin often remains inaccessible to those who need it most: elusive prescriptions, uneven availability and sky-high prices result in rationing and desperate do-it-yourself research and development. In the face of bootstraps rhetoric and "Pharma Bro" capitalists, patients across the world are left to fend for themselves. There is a long way to go in the twenty-first century until insulin truly fulfills the extraordinary promises made by its discovery.

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  The Escape Artists

  Noam Scheiber

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  Deeply sourced within Obama's economic team, Noam Scheiber is uniquely qualified to profile the squad of elite administration insiders who have set and managed the president's economic policies from before the start of his term in office, through the crisis, and into our current prolonged recovery. These are people we know-or think we know: Obama, Geithner, Summers, Orszag, and a host of others.Scheiber shares his profound understanding of each member of the group, examining how they work-or don't work-as a team, peeling back the layers of each personality while revealing the pragmatism, vision, and blind spots each has in the fight to resurrect the American economy. Along the way, he sorts out the truth from the myths and the tactical finger-pointing that surround the recent worldwide financial meltdown.Here, egos compete, personalities clash, and ideas do battle. Never before have we seen such a crystal-clear, in-depth look at the way economic power is wielded at the highest levels in our nation-in Washington, on Wall Street, and in their effects on millions of households in America.This book will become the key to understanding whether the Obama team will succeed in bringing us back from the brink of economic ruin-or whether they have set us up for another crisis.

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  The StorySeller Adventures

  Gibran Nicholas

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  You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do.—Jerry GarciaRelentless change—and the constant chaos that surrounds it—makes life and business more challenging by the minute. How do you articulate your unique value in today’s super-competitive market? What does it take to build a personal brand and grow sales in an era of economic uncertainty? Does victory belong to those with the megaphone, or is there a better way?In The StorySeller Adventures, business coach, entrepreneur, and CEO Gibran Nicholas shares how StorySelling helps you stay focused, stand out among competitors, and grow your business. Gibran analyzes nine human archetypes, revealing how this approach enabled him to overcome a stalled-out career and discover a new direction. This entertaining allegory and step-by-step guide gives you a fresh perspective, practical tips, and renewed confidence to launch the next chapter of your life and business.

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  What Customers Hate - Drive Fast...

  Nicholas Webb

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  This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. 
  Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of imperfect choices. The best organizations in the world are not only delivering great customer experience, but they’re also taking steps to proactively avoid the things that customers hate. These companies have learned that if you can eliminate what customers hate, you will instantly become the best option in your market. 
  No company, brand, or service enjoys 100 percent love. There will always be some degree of hate in the mix. Hate is a source of friction, and if there is too much friction, the process of moving products and services— regardless of their high quality—into the hands of customers will grind to a halt. 
  What Customers Hate will show you how to avoid the common pitfalls that have damaged some of the best organizations, and best teams in the world, and how to change the philosophical view of customer experience so you can learn that customer experience is actually an innovation activity.  This customer experience playbook will give you actionable takeaways that include:How to turn an upset customer into a customer for life, in five easy steps.Why “haters” will determine your organization’s growth and profitability.How to thrive in the “experience economy.”The importance of the five-touch journey mapping.The impact of hate-love personification.How to turn your customers into “Evangelists.”The power of: Attraction, Promotion, Retention, and Avoiding Deflection.The secrets of the best organizations in the world. 
  This book is the product of many years of front-line work with some of the top brands in the world and their customers.  Set aside the theories and concepts, this is the playbook you need. You’ll find that this approach will make it fast and easy to drive scalable growth, profitability, and most importantly, customer happiness.

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  Blue-Collar Cash - Love Your...

  Ken Rusk

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  A prescriptive and timely guide to finding success and happiness without a college degree by Ken Rusk, the Ohio-based entrepreneur and “million-dollar ditch digger” who believes it is time to celebrate the possibilities and financial opportunities that a Blue-Collar life can bring. 
  A BLUE-COLLAR APPROACH TO CREATING A LIFE YOU LOVE 
  In a period of skyrocketing student loan debt without the promise of high-paying employment, and in an economy in desperate need of skilled tradespeople, many are seeking new paths. Ken Rusk, the “million-dollar ditch digger,” is here to show you that blue-collar trades are a source of pride and that you can—and will—find your version of happiness by pursuing a good old-fashioned craft.  
  In Blue Collar Cash, Ken shares his insights from over 30 years working in blue collar trades as an entrepreneur, mentor, and life coach. Ken knows from his own experience—first as a young kid digging ditches, and then as the owner of a successful concrete construction business—that working with your hands at a job that takes skill and practice can be monumentally rewarding and life-affirming. Since then, he has built a multi-million-dollar business and gone on to mentor hundreds of employees in how to manage their money and set achievable goals.  
  Using the stories of those who have discovered lives of comfort, peace, and freedom, Ken creates a step-by-step, interactive guide—including financial planning and savings advice—to creating alternative and realistic routes to success and fulfillment. 

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