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Beschreibung

Using Razorfish client examples (such as AXE, Intel,  Mercedes-Benz, Samsung, Delta, and Kellogg) Ray and Bob will share  their first-hand experience of working intimately with clients to  solve business problems at the collision point between customers,  technology and marketing.  Throughout the narrative, Bob and  Ray will provide the reader a roadmap to replicate their success  within their own organization; how to market in a world of constant  change, how to organize for innovation, how to innovate faster use  the principals of agile development across your business,  etc.   The first half of the book will cover the following topics:    The collision: why and how technology, media, and  creativity are converging and how this has revolutionized marketing  and business strategy    The consumer voice:  why and how media has changed  what to expect in the future (client examples)  Next generation storytelling:  why and how  creativity has changed, and what to expect in the future (client  examples)    The second half of the book will be focused on explaining  answers to the problems our customers are dying to have solved:    Part 1 - How to create religion around merging  technology and marketing within your organization (how to tell the  story, who to tell it to, why should they believe, etc.)  Part 2 - How to change your organizational structure to  leverage marketing/tech convergence (breaking down silos,  cross-training, etc.)  Part 3 - How to empower your people to leverage  convergence (create business entrepreneurial ownership, adjust  compensation/incentive structure/goals/objectives, alignment  against client need, etc.)  Part 4 - How to change your processes to leverage  convergence (how to apply agile methodology principals across all  marketing functions, etc.)

Dauer: etwa 7 Stunden (07:09:00)
Veröffentlichungsdatum: 20.07.2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Handel & Wirtschaft