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  The Fundamentals of Content...

  Cybellium

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  Understand how choices shape organisational direction
  The Fundamentals of Content Strategy: Core principles of Content Strategy brings your study of strategy into focus. This Cybellium study guide connects objectives and priorities, competitive context and execution and performance, helping you see how the ideas fit together.
  Develop a more connected understanding of the subject and the questions it raises. Use it to build a foundation, return to ideas that need another look and connect terminology with the bigger picture.
  Build your understanding
  
  - Understand the role of objectives and priorities.
  - Explore the relationships behind competitive context.
  - Examine the choices and questions involving execution and performance.
  - Bring individual concepts together into a more coherent understanding of the subject.
  Who this guide is for
  For students, professionals and independent learners with an interest in strategy. Use the book for focused study, revision or the next stage of your professional learning, returning to the ideas most relevant to your goals.
  Your included Cybellium learning bonus
  
  - One complimentary month of Cybellium access.
  - One additional Cybellium guide download of your choice.
  - Access to the Cybellium Cybersecurity Knowledge Hub and premium learning resources during the included access period.
  Activate your unique voucher at www.cybellium.com/signup to begin your included month and select your additional guide.
  The included voucher is valid for one-time use only and cannot be combined with another offer.
  Continue your learning with The Fundamentals of Content Strategy.

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  Taming the Octopus - The Long...

  Kyle Edward Williams

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  The untold story of how efforts to hold big business accountable changed American capitalism. 
   
   
   
  In this vivid and surprising history, we meet twentieth-century activists, investors, executives, and workers who fought over a simple question: Is the role of the corporation to deliver profits to shareholders, or something more? On one side were "business statesmen" who believed corporate largess could solve social problems. On the other were libertarian intellectuals such as Milton Friedman and his oft-forgotten contemporary, Henry Manne, whose theories justified the ruthless tactics of a growing class of corporate raiders. But Kyle Edward Williams reveals that before the "activist investor" emerged as a capitalist archetype, Civil Rights groups used a similar playbook for different ends, buying shares to change a company from within. 
   
   
   
  As a rising tide of activists pushed corporations to account for societal harms from napalm to environmental pollution to inequitable hiring, a new idea emerged: that managers could maximize value for society while still turning a maximal profit. This elusive ideal, "stakeholder capitalism," still dominates our headlines today. Williams's necessary history equips us to reconsider democracy's tangled relationship with capitalism.

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  Killer Copywriting

  William Swain

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  Do you want to boost your sales, save time, and grow your business at lightning speed? Good copywriting can do all that plus a whole lot more, and world-class copywriting can transform your performance out of all recognition. I’m going to show you how.Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take action. In this audiobook, you will learn how to write copy that connects and converts. You don’t have to guess what to write. You can learn exactly what words will increase the level of your success.... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records.From this audiobook, you will discover:- How to tell a compelling story- Formatting tips that make your copy a joy to read- The seven salable emotions- How to write headlines that draw people in- Writing copy for social media- Creating a persona- How to write an effective call to action (CTA)- Conversations lead to conversions- Emails that make you clickAnd much, much more Start listening now, and take your copywriting to the next level.©2018 William Swain (P)2018 William Swain

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  Retire Filthy Rich with Real Estate

  Ravi Sharma

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  Discover the property investing secrets that the wealthy use to create financial independence 
   
  At age 21, Ravi Sharma bought his first property. By 28, he had acquired another dozen and amassed a $15M property portfolio. In Retire Filthy Rich with Real Estate, he shares how he did it and shows how anyone can follow in his footsteps. Forget the traditional wisdom: Retire Filthy Rich with Real Estate will transform the way you think about money, investment and property. Ravi answers all your investing questions and gives clear, actionable advice for anyone ready to change their future. 
   
  Retire Filthy Rich with Real Estate gives you a playbook for investing strategically and building lasting wealth. Inside, you’ll learn proven methods for achieving financial freedom, from your first real estate purchase to a six-property portfolio. Discover practical advice for navigating the complex and competitive property market, including the basics of deposits, grants and loans — plus more advanced strategies for maximising equity and cashflow. 
   
  Refocus your objectives and take control of your finances 
   
  -	Avoid the common money traps that hold people back 
   
  -	Learn the rules of the property game (including what Monopoly teaches us about investing!) 
   
  -	Invest smarter with strategies like rentvesting 
   
  -	Create the future you want and live a life of choice 
   
  Being ‘filthy rich’ isn’t just about having a lot of money in the bank. It’s about having the freedom to nurture your dreams, your relationships and a life you love. Retire Filthy Rich with Real Estate will show you how to use real estate to secure your financial future — so you can live that dream life sooner.

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  Human Principle The: Service...

  Peter Nicholson

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  In The Human Principle: Service, Connection, and Success in Business, you will discover how to build a successful business by focusing on what truly matters—people. In a world often consumed by transactions and numbers, this book brings the focus back to the core of business: genuine human relationships. You will explore three key principles: a respectful and principled attitude, a service-first mindset, and the art of forming real connections. Through practical advice, relatable stories, and actionable steps, you will learn how to create a culture of trust and service that not only satisfies customers but builds loyalty, fosters teamwork, and drives sustainable success. Whether you’re a small business owner, a corporate leader, or an entrepreneur, this book provides the insights you need to thrive in today’s competitive market by making people your most important asset. Let this guide inspire you to lead with heart and transform your business from the inside out.

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  Agile Project Management - How...

  John Martinez

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  If you're looking to enhance your project management skills and take your organization to the next level, then "Agile Project Management" audiobook is a must-have. 
  With over 10 years of proven success and increasing popularity, Agile Project Management approaches are beneficial to all kinds of organizations, big or small, and not just limited to the software industry. 
  Here are some reasons why you should consider purchasing this audiobook:Boost your productivity and streamline your product quality using Agileproject management techniques.Take advantage of the flexibility offered by Agile project management andwatch as your organization flourishes and expands.Benefit from a more natural approach to project development that allows forresponsive and adaptive solutions to challenges.Enjoy a collaborative and healthy work environment that promotes sharedaccountability, effective communication, and teamwork.Save time and resources by assigning tasks to the most suitable teammembers without the need for a project manager.Attend team meetings to stay up-to-date on project progress and plan thenext phase of your process effectively.Embrace change and adapt to the fast-changing, diverse global market with Agile project management. 
  With this audiobook, you'll learn how to implement Agile Project Management approaches to achieve better results and outperform your competitors. Join the ranks of successful organizations that have already implemented Agile project management, and take your organization to new heights. 
  Purchase the "Agile Project Management" audiobook today, and start your journey towards a more productive, successful, and collaborative work environment.

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